Sure! Below is a detailed example of a SayPro Draft Campaign Brief, using a standard format commonly adopted by professional organizations like SayPro (SayPro stands for “Say Professional” and is known for education, training, development, consulting, and campaigns, particularly across Africa). If SayPro has a specific internal format, let me know or upload a sample. For now, I’ll use a universal best-practice campaign brief format tailored to SayPro’s style and operations.

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SayPro Campaign Brief – Draft

1. Campaign Title

Empowering Youth Through Digital Skills 2025

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2. Campaign Overview

This campaign aims to equip 100,000 young Africans with essential digital and soft skills to enhance employability and entrepreneurship by the end of 2025. Through both online and in-person training sessions, the campaign will collaborate with local governments, NGOs, schools, and digital companies.

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3. Campaign Objectives

• Train 100,000 youths across 12 African countries by December 2025.
• Increase employment or business start-up rate among participants by 20%.
• Strengthen SayPro’s brand visibility as a leading development partner in digital transformation.
• Develop strategic partnerships with at least 30 corporate or government partners.

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4. Target Audience

Primary:

• Youth aged 15–35 in urban and peri-urban areas
• School leavers, job seekers, and aspiring entrepreneurs

Secondary:

• Governments, development agencies, and corporate CSR programs
• Parents and community leaders influencing youth participation

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5. Key Messages

• “Digital skills are your passport to opportunity.”
• “SayPro is bridging the gap between talent and opportunity.”
• “Join 100,000 youth changing Africa’s future—digitally.”

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6. Campaign Tactics and Channels

Training & Engagement Tactics:

• Online learning via SayPro Academy platform
• In-person workshops at community centres and schools
• Webinars hosted by tech professionals
• Certification on completion

Media & Communication Channels:

• Social media campaigns (Instagram, TikTok, LinkedIn, Facebook)
• Influencer partnerships
• SMS outreach for rural engagement
• PR – press releases, radio interviews, op-eds
• Email marketing to partner databases

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7. Timeline

Milestone	Date	Description
Campaign Planning	June 2025	Stakeholder meetings, internal prep
Pre-launch Buzz	July 2025	Social media teasers, PR run-up
Launch	1 August 2025	Live event + platform open
Mid-point Review	January 2026	Evaluation and adjustment
Final Push	June–August 2026	Outreach and graduation events
Close & Reporting	September 2026	Final report, press releases

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8. Key Performance Indicators (KPIs)

• Number of participants enrolled and completed
• Digital certifications issued
• Partner organisations engaged
• Social media reach and engagement rate
• PR mentions and coverage
• Post-training employment/start-up rate (survey)

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9. Roles and Responsibilities

Role	Person/Team	Responsibility
Project Lead	Campaign Manager	Coordination and overall delivery
Content Team	Digital Team	Content creation and scheduling
Outreach	Regional Coordinators	Community engagement and recruitment
Partnerships	Stakeholder Engagement Team	Managing corporate/government partners
M&E	Monitoring & Evaluation Officer	Data collection, reporting, impact assessment

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10. Budget (Summary – Detailed in Annex)

• Training Content Development: $50,000
• Tech Platform & Hosting: $25,000
• Marketing & Comms: $30,000
• Events & Logistics: $40,000
• Personnel & Admin: $35,000
• Total: $180,000

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11. Risk Assessment & Mitigation

Risk	Likelihood	Mitigation
Low internet access in some areas	High	Offline training kits & mobile classrooms
Low sign-ups	Medium	Early influencer & SMS outreach, incentives
Partner dropouts	Medium	MoUs, clear deliverables, backup partners

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12. Approval & Contact

Campaign Owner:
Name: Thabo Mokoena
Role: Regional Director, SayPro Africa
Email: thabo.mokoena@saypro.online

Approval Required From:
☑ CEO
☑ Communications Director
☑ Finance Officer

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Let me know if you’d like this exported into a Word or Google Docs format or adapted for a specific campaign SayPro is currently running.