SayPro Track engagement metrics via SayPro analytics tools.

Certainly! Below is a detailed guide and structured brief for the SayPro Public Awareness Campaign Coordinator on how to track engagement metrics using SayPro’s analytics tools, specifically for the May 2025 campaign titled “Inclusive Policy for Local Development: Your Voice, Your Community.”

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✅ SayPro Engagement Tracking Brief

Task: Monitor and Report on Content Engagement Metrics
Campaign: SayPro Monthly – May 2025
Date Range: 03 May – 10 May 2025
Platform: SayPro Analytics Dashboard (Web + Social Integration)
Team Responsible: SayPro Public Awareness Campaign Coordinator + Digital Desk

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🎯 Objective:

To collect and analyze user engagement data across SayPro’s platforms to evaluate the effectiveness of campaign content, identify trends, and inform improvements for future public awareness efforts.

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📊 1. Platforms & Tools Monitored

Platform	Tool/Section in SayPro Analytics	Metrics Captured
SayPro Website (CMS)	Web Analytics Dashboard	Page views, time on page, bounce rate
SayPro Advice Desk (SCDR)	User Interaction Logs	Comments, questions submitted, feedback
Facebook	SayPro Social Tracker	Post reach, shares, likes, video views
Instagram	IG Engagement Panel	Story views, likes, replies, saves
WhatsApp Broadcast	Delivery Reports + Manual Tracking	Message opens, link clicks
YouTube (SayPro Channel)	YouTube Analytics in CMS	Video views, retention rate, comments

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📅 2. Key Campaign Metrics to Track (May 2025)

Metric	Target	Actual (To be filled in)
Website blog post views	1,000	[insert data]
Infographic downloads	300	[insert data]
Poster reach (Facebook & IG)	5,000	[insert data]
Short video views (All platforms)	5,000+	[insert data]
WhatsApp click-throughs (registration link)	200	[insert data]
Advice Desk responses submitted	250	[insert data]
Event livestream peak viewers	800	[insert data]
Post-event survey completions	100	[insert data]

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🔄 3. Tracking Process

📥 Daily Monitoring (03–07 May):

• Log into SayPro CMS > Analytics
• Filter by:
  • Campaign Tag: #May2025 #InclusivePolicy
  • Date Range: Customize daily
• Download reports and screenshots of:
  • Top-performing posts
  • Videos with highest retention
  • SCDR user comment heatmap

📤 Post-Campaign Summary (08–10 May):

• Export full report from SayPro Analytics Dashboard
• Segment by:
  • Content Type
  • Platform
  • Engagement Type (active vs passive)

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📈 4. Analysis & Reporting

Create a final Campaign Engagement Report including:

A. Overview Section

• Objective recap
• Summary of total impressions, reach, and interactions

B. Platform-by-Platform Performance

• Charts showing views, shares, and interaction growth
• Highlights of viral content or unexpected engagement spikes

C. User Feedback Insights (from SCDR)

• Common questions, concerns, or themes
• Geographic or demographic engagement patterns

D. Recommendations

• Which formats resonated best
• Suggested improvements for upcoming campaigns

E. Attachments

• Screenshots, charts, export files from CMS/Analytics

Submission Deadline: 11 May 2025
Submitted to: SayPro Development Royalty & Community Development Office

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📌 Optional Tools for Enhanced Tracking

• UTM Links: Use unique campaign URLs to track external clicks (Google Analytics integration)
• QR Codes: For printed materials, link to campaign page or Advice Desk
• Google Data Studio: (If permitted) for live visual dashboards

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