SayPro Tasks to be Done for the Period:Educate Employees and Supporters on Matching Gift Programs Content creation.

SayPro Tasks to be Done for the Period:

Task 1: Educate Employees and Supporters on Matching Gift Programs

Objective: Create content for the SayPro website that details how the matching gift program works, eligibility criteria, and step-by-step instructions on how to participate.

Action Plan:

1. Content Development:
   • Write Clear and Engaging Content:
     • Craft easy-to-understand content explaining the purpose and impact of the matching gift program.
     • Include a brief introduction about why matching gifts are important and how they amplify contributions.
     • Highlight the benefits for employees and supporters, such as tax deductions and the opportunity to double their contributions to SayPro’s initiatives.
   • Eligibility Criteria:
     • Provide a section outlining who is eligible to participate in the program, including employees, family members, and external supporters (if applicable).
     • Include any restrictions, such as specific donation limits or the need for a qualifying organization to match donations.
   • Step-by-Step Instructions:
     • Create a clear, easy-to-follow guide on how to participate in the matching gift program, breaking down the steps:
       1. Step 1: How to make a donation to SayPro.
       2. Step 2: How to check if their employer or supporting organization offers matching gifts.
       3. Step 3: How to submit the required documentation for matching their gift.
       4. Step 4: Any deadlines, eligibility requirements, or necessary forms.
   • Visual Aids and Infographics:
     • Incorporate visually appealing infographics or diagrams that summarize the matching gift process for a more engaging and accessible experience.
2. Website Integration:
   • Design and Layout:
     • Collaborate with the web development team to ensure the matching gift program content is visually appealing and easy to navigate.
     • Place the content on a dedicated page of the SayPro website that is easy to find and accessible to all employees and supporters.
   • FAQs Section:
     • Develop a comprehensive FAQ section to answer common questions regarding the program. This should address questions such as:
       • “What is a matching gift program?”
       • “How do I know if my employer participates?”
       • “How long does it take for my donation to be matched?”
       • “What happens if I miss the matching deadline?”
3. Interactive Features:
   • Interactive Form or Calculator:
     • Develop an interactive tool (such as a form or matching gift calculator) that allows employees and supporters to input their donation amount and employer information to determine their potential matching gift.
   • Live Chat or Support:
     • Set up a live chat option or contact form where employees and supporters can ask questions or get assistance with the matching gift process.
4. Content Review and Approval:
   • Internal Review:
     • Share the content with key stakeholders (HR, Marketing, or Fundraising teams) for review and feedback, ensuring accuracy and alignment with company messaging.
   • Approval Process:
     • Obtain approval for final content and ensure it is aligned with SayPro’s tone, mission, and overall communication strategy.
5. Promotion of Content:
   • Internal Email Announcement:
     • Send out an internal email announcement to all employees, introducing the new matching gift content on the website, and providing them with direct links to the page.
   • Social Media and External Communication:
     • Use social media platforms, newsletters, and external communications to promote the matching gift program, ensuring that supporters are aware of the new educational resources available on the website.
6. Monitoring and Updates:
   • Track Engagement:
     • Use website analytics to track how many visitors are engaging with the matching gift content and which sections are most frequently accessed.
     • Monitor feedback and questions from employees and supporters, using this data to improve or update the content as necessary.
   • Content Updates:
     • Periodically review and update the content to ensure it remains relevant and accurate, especially if there are changes in the matching gift process or eligibility criteria.

Expected Outcome:

• Clear, accessible, and comprehensive content on SayPro’s website that educates employees and supporters about the matching gift program.
• Improved understanding of how the matching gift process works, leading to greater participation from employees and external supporters.
• Enhanced transparency and support for the program, fostering a more engaged and committed donor base.

By the end of the period, the SayPro website will be equipped with an informative, user-friendly resource that effectively educates both employees and external supporters on the matching gift program, making it easier for them to participate and contribute to SayPro’s charitable efforts.