SayPro Tasks to be Done for the Period: Task 2: Review and finalize a list of 10-15 topics for video production.

SayPro Tasks to be Done for the Period:

Task 2: Review and finalize a list of 10-15 topics for video production

Objective:
To establish a clear and actionable list of video topics that will guide the content production process for SayPro’s upcoming videos. These topics should align with the company’s goals, target audience, and messaging strategy. The finalized list will serve as a foundation for content development, scripting, and scheduling.

Task Breakdown:

1. Initial Topic Brainstorming (1-2 Days)
– Gather input from key stakeholders, including marketing, product, and customer support teams, to generate a list of potential video topics.
– Consider different content types (e.g., tutorials, product demos, customer testimonials, behind-the-scenes, thought leadership, etc.) and choose those that best support SayPro’s strategic objectives.
– Analyze industry trends, competitor content, and feedback from customers (via surveys, support tickets, and social media) to identify potential gaps in content and areas of interest.
– Prioritize topics that are timely and relevant to upcoming product launches or seasonal campaigns.
– Ensure diversity in the topics to cater to various stages of the customer journey (awareness, consideration, decision, etc.).

2. Preliminary List Compilation (1 Day)
– Consolidate all suggested topics and create an initial list of 15-20 potential video ideas.
– Ensure topics are specific enough to guide scriptwriters and the production team but flexible to allow creative input.
– Draft a brief description for each topic, outlining the primary goal (e.g., educating, engaging, showcasing a product), and any target audience specifications.

3. Feedback and Refinement (2-3 Days)
– Share the preliminary list with relevant stakeholders (product team, marketing, customer service, etc.) for feedback.
– Collect feedback and assess if the topics align with key business objectives, branding, and messaging strategies.
– Consider which topics are most feasible in terms of resources, timelines, and alignment with the production schedule.
– Ensure that the topics reflect diversity in format, depth, and audience appeal to avoid redundancy in content.

4. Final Selection and Prioritization (1 Day)
– Narrow the list down to 10-15 topics based on the feedback and evaluation process.
– Prioritize the topics based on strategic importance, audience demand, and production feasibility. Rank them according to immediate relevance (e.g., aligning with upcoming product releases, seasonal trends, etc.).
– Ensure that the finalized topics provide a balanced mix of evergreen content (long-lasting relevance) and timely content (relevant for a specific period).

5. Final Approval (1 Day)
– Present the final list of 10-15 topics to key decision-makers (e.g., the head of content or marketing) for final approval.
– Make any necessary adjustments based on their feedback, ensuring alignment with overarching business goals and marketing strategy.
– Obtain formal approval for the video production schedule to proceed.

6. Documentation and Handoff (1 Day)
– Document the finalized list in a shared project management system or document (such as Google Docs, Trello, or Notion), ensuring all stakeholders have access.
– Provide a detailed brief for each selected topic, including the objective, target audience, suggested content format (e.g., explainer video, interview-style, animation, etc.), and key messaging points to be covered in the video.
– Set up the next steps for content creation (scriptwriting, production planning, etc.).

Expected Outcome:
– A well-organized and prioritized list of 10-15 video topics that aligns with SayPro’s content strategy.
– Clear direction for video production teams on the content’s objective and desired outcome.
– A structured framework for future video production planning.

Tools/Resources Needed:
– Input from internal stakeholders (marketing, product, customer service, etc.)
– Market research tools (e.g., Google Trends, industry publications, competitor websites)
– Content planning and collaboration platforms (Google Docs, Notion, Trello)

Timeline:
– Total Duration: 5-7 Days
– Brainstorming: 1-2 Days
– Compilation and Refinement: 3-4 Days
– Final Selection and Approval: 1 Day

By completing this task efficiently, SayPro will have a clear roadmap for video production and will be able to execute a content strategy that aligns with both internal goals and audience interests.