SayPro Tasks to be Done During the Campaign Period:

1. Design and Development of Campaign Webpage on the SayPro Website

Objective:
Create a compelling, user-friendly, and fully functional webpage on the SayPro website that will serve as the central hub for the February Fundraising Campaign. This page will provide donors with key campaign details, donation options, impact stories, and engagement opportunities.

Key Tasks:

1.1. Planning and Strategy Development

Task:

• Define Campaign Goals and Messaging
  Determine the primary objectives of the campaign (e.g., specific fundraising target, program focus) and ensure messaging aligns with SayPro’s mission and values.

Responsible Team:

• Marketing Department, Campaign Lead

Deadline:

• Day 1-3 of Campaign Preparation

1.2. Webpage Design Concept

Task:

• Wireframe and Design Layout
  Create initial wireframes and design concepts for the campaign webpage. The layout should be mobile-responsive, visually appealing, and optimized for donations. It should include key sections like:
  • Campaign Overview (Objectives, fundraising goal, etc.)
  • Donation Call to Action (CTA)
  • Donor Testimonials/Impact Stories
  • Frequently Asked Questions (FAQs)
  • Social Proof (donor lists, progress tracker, etc.)

Responsible Team:

• Web Development Team, Graphic Designers

Deadline:

• Day 4-6 of Campaign Preparation

1.3. Content Creation

Task:

• Write Compelling Copy
  Develop persuasive and clear copy for the campaign webpage. Ensure that the message is aligned with donor motivations, highlighting how contributions will directly support SayPro’s mission. Key areas of copy will include:
  • Headline and subheadings
  • Call-to-Action (CTA) phrases
  • Brief donor success stories
  • Donor recognition (e.g., levels of giving)
  • Details on how funds will be used

Responsible Team:

• Marketing Team (Content Writers, Copywriters)

Deadline:

• Day 7-8 of Campaign Preparation

1.4. Campaign Visuals and Media

Task:

• Design Graphics and Media for the Webpage
  Create impactful graphics, banners, and videos to visually represent the campaign’s themes and goals. This includes:
  • High-quality images of the programs supported by donations
  • Infographics to illustrate the impact of donations
  • Short, compelling videos (testimonial clips, mission-focused videos)
  • Social media share buttons

Responsible Team:

• Graphic Designers, Videographers

Deadline:

• Day 7-9 of Campaign Preparation

1.5. Webpage Development and Integration

Task:

• Develop and Code the Campaign Webpage
  Use the designed wireframe and content to build the campaign webpage. Key functionality includes:
  • Donation Gateway Integration: Ensure the page supports easy and secure donation processing via credit card, PayPal, etc.
  • Progress Tracker: Integrate a real-time fundraising progress bar to show the status of the campaign in terms of funds raised and goal progress.
  • Lead Capture Forms: Integrate forms to capture donor details for follow-up emails and thank-you notes.
  • Social Media Share Integration: Allow visitors to easily share the campaign on their social platforms.

Responsible Team:

• Web Development Team, IT Support

Deadline:

• Day 10-12 of Campaign Preparation

1.6. Testing and Quality Assurance (QA)

Task:

• Test the Webpage for Functionality and Usability
  Conduct comprehensive testing to ensure:
  • Mobile responsiveness
  • Functionality of donation forms and payment systems
  • Page load speed
  • Correct display of all content (images, text, video)
  • Cross-browser compatibility
  • Clear navigation and user experience (UX)

Responsible Team:

• Web Development Team, QA Testers

Deadline:

• Day 13 of Campaign Preparation

1.7. Launch the Campaign Webpage

Task:

• Go Live with the Campaign Webpage
  Once all testing is complete and adjustments are made, launch the campaign webpage. Make it publicly accessible on the SayPro website and ensure it’s prominently featured on the homepage and across other relevant pages.

Responsible Team:

• Web Development Team, Marketing Department

Deadline:

• Day 14 of Campaign Preparation

1.8. Post-Launch Monitoring and Maintenance

Task:

• Monitor and Maintain Webpage Performance
  Continuously monitor the webpage after launch to ensure smooth performance, including:
  • Checking for any issues with donation processing or site functionality
  • Updating donor progress bars as funds are raised
  • Responding to any website-related inquiries or issues from users

Responsible Team:

• Web Development Team, Marketing Support

Deadline:

• Ongoing Throughout Campaign

1.9. Campaign Webpage Optimization

Task:

• Optimize Webpage for Increased Donations
  Based on user behavior and performance data, continuously optimize the webpage during the campaign period. This includes:
  • A/B testing different versions of CTAs, images, and text to identify the most effective combinations
  • Adjusting page layout for improved donation conversion
  • Adding urgency-driven messaging as the campaign deadline approaches (e.g., “Only 3 days left to make an impact!”)

Responsible Team:

• Web Development Team, Marketing Department

Deadline:

• Throughout Campaign Period

1.10. Post-Campaign Evaluation

Task:

• Evaluate Webpage Performance and Donor Interaction
  After the campaign concludes, review the performance of the campaign webpage. Key metrics include:
  • Total donations raised via the webpage
  • Engagement and conversion rates
  • User feedback and issues encountered

Responsible Team:

• Web Development Team, Marketing Analytics

Deadline:

• Post-Campaign (Day 30-45)

Summary Timeline for Webpage Tasks:

By executing these tasks systematically, SayPro will create an impactful, user-friendly campaign webpage that will support and enhance the February Fundraising Campaign, ensuring the smooth operation and successful goal achievement.