SayPro Target Goals for the Quarter:Promote Awareness SayPro.

SayPro Target Goals for the Quarter:

Goal 3: Promote Awareness – Ensure 80% of Employees and Key Stakeholders are Aware of the Matching Gift Program

Objective: Ensure that at least 80% of SayPro employees and key stakeholders are aware of the matching gift program by the end of Q1, through targeted communication via emails, the company website, and internal channels.

Overview:
Awareness is the first step toward increasing participation in the matching gift program. This quarter, the focus is on educating and informing at least 80% of employees and key stakeholders about the program, its benefits, and how they can contribute. By leveraging multiple communication platforms, SayPro will ensure that the matching gift program is front-of-mind and easily accessible for all involved parties, fostering greater engagement and support.

Key Strategies:

1. Email Campaigns:
   • Purpose: Reach employees and stakeholders directly in their inboxes to provide clear, concise, and engaging information about the matching gift program.
   • Action Steps:
     • Develop a series of email templates that explain the matching gift program, including details on how to participate, deadlines, and the program’s impact.
     • Schedule an initial email blast at the beginning of the quarter introducing the program, followed by periodic reminder emails to ensure employees and stakeholders remain engaged.
     • Highlight success stories in email newsletters to inspire participation and showcase the benefits of matching gifts.
2. Website Promotion:
   • Purpose: Create a central hub for information about the matching gift program that employees and stakeholders can easily access.
   • Action Steps:
     • Update the company website with a dedicated page for the matching gift program, offering clear instructions, FAQs, and eligibility details.
     • Create engaging content, such as videos or infographics, that break down how the matching gift program works and its impact on the company’s charitable efforts.
     • Promote the website page through internal communications and email campaigns, directing employees and external stakeholders to visit for more details.
3. Internal Communications through Intranet and Newsletters:
   • Purpose: Utilize internal channels to spread the word and ensure all employees are fully informed about the matching gift program.
   • Action Steps:
     • Include information about the program in SayPro’s monthly intranet posts and newsletters, with dedicated sections on how employees can participate.
     • Use the intranet as an ongoing platform for updates on progress towards the matching gift goal, ensuring visibility and transparency.
     • Feature program highlights in team meetings, company-wide calls, or department-specific communications to make sure the message reaches all employees.
4. Engagement with Key Stakeholders:
   • Purpose: Keep external stakeholders (clients, partners, supporters) informed and encourage them to promote the matching gift program within their networks.
   • Action Steps:
     • Send tailored communication to key stakeholders about the matching gift program and its benefits, emphasizing how they can contribute or encourage their employees to participate.
     • Encourage external partners to share the program details within their networks, expanding its reach beyond SayPro’s direct employees.
     • Leverage social media to promote awareness, using posts and sharing content that highlights the importance of matching gifts and the impact on charitable initiatives.
5. Training and Information Sessions:
   • Purpose: Offer interactive sessions to ensure employees and stakeholders fully understand the matching gift program and how they can get involved.
   • Action Steps:
     • Host virtual or in-person training sessions for employees to walk them through the process of matching gifts, addressing any questions or concerns.
     • Include Q&A sessions in company-wide meetings or departmental calls, where employees can directly ask about the program and its impact.
     • Record these sessions and make them available on the company website or intranet for employees and stakeholders to refer to at any time.
6. Visual Campaigns and Internal Branding:
   • Purpose: Utilize visual tools to keep the program top of mind and increase overall awareness.
   • Action Steps:
     • Create posters, banners, or digital signage to be displayed in common areas, meeting rooms, and digital screens across SayPro offices and virtual platforms.
     • Design easy-to-read flyers or pamphlets summarizing the matching gift program that can be distributed at key touchpoints, such as onboarding sessions or team meetings.
     • Use internal branding in emails and other communication materials to emphasize the matching gift program’s significance.
7. Tracking and Reporting:
   • Purpose: Measure awareness levels throughout the quarter to ensure that the 80% target is met.
   • Action Steps:
     • Conduct a quarterly survey or poll to assess how many employees and stakeholders are aware of the matching gift program and its details.
     • Regularly monitor internal communication channels (emails, intranet, etc.) to ensure that information is reaching the target audience.
     • Provide feedback on the progress of awareness campaigns and adjust strategies if needed to achieve the goal.

Expected Outcomes:

• At least 80% of employees and key stakeholders will be aware of the matching gift program by the end of Q1.
• Increased participation rates in the matching gift program due to higher awareness.
• Enhanced employee and stakeholder engagement, contributing to greater overall support for SayPro’s philanthropic efforts.

By the end of Q1, SayPro will have effectively raised awareness about the matching gift program across the organization and among key stakeholders. This multi-channel communication approach will ensure that all involved parties understand the program, its impact, and how to participate, ultimately driving greater contributions and participation in future fundraising efforts.