SayPro Target Goals for the Quarter: Boost Donor Contributions.

SayPro Target Goals for the Quarter:

Goal 2: Boost Donor Contributions – Raise at Least $20,000 in Matching Gifts

Objective: Aim to raise a minimum of $20,000 in matching gifts through contributions made by SayPro employees and supporters by the end of Q1.

Overview:
This quarter, SayPro sets an ambitious target of raising at least $20,000 in matching gifts, a crucial part of our fundraising strategy. Matching gifts are a key way to maximize donations, and through the collective support of our employees and external stakeholders, we aim to unlock these additional resources to further our charitable efforts. This goal will be driven by both internal employee participation and engagement from SayPro supporters.

Key Strategies:

1. Maximize Employee Contributions:
   • Purpose: Leverage SayPro’s internal matching gift program to inspire both employees and their network of supporters to contribute more.
   • Action Steps:
     • Ensure that 30% of employees (from Goal 1) participate by either matching their donations or contributing directly to the program.
     • Provide detailed instructions on how employees can access matching gifts through the program, highlighting any important deadlines.
     • Regularly communicate with employees about the total dollar amount of matching gifts raised, keeping them informed of progress and encouraging ongoing support.
2. External Supporter Engagement:
   • Purpose: Engage with SayPro’s external supporters—clients, vendors, and partners—to raise matching gifts through their participation.
   • Action Steps:
     • Send targeted communication to external stakeholders explaining how they can match gifts made by employees and the tax advantages associated with the program.
     • Partner with key supporters to establish sponsorships or matching gift opportunities for larger contributions. Offer recognition for these donors in SayPro’s annual reports and events.
     • Engage with corporate partners to promote matching gifts within their employee base, creating a mutually beneficial relationship that drives greater contributions.
3. Social Media and Digital Fundraising Campaigns:
   • Purpose: Amplify efforts to attract matching gifts through social media and digital campaigns.
   • Action Steps:
     • Launch a social media campaign using targeted hashtags to promote the matching gift program and the importance of employee and supporter involvement.
     • Include success stories from employees who have participated, demonstrating the impact of matching gifts and how they enhance fundraising efforts.
     • Use digital tools like email newsletters, SayPro’s website, and social platforms to explain how the matching gift process works, ensuring that both employees and external supporters know how they can participate.
4. Strategic Partnerships for Larger Contributions:
   • Purpose: Secure significant contributions from larger donors or matching gift sponsors.
   • Action Steps:
     • Work with the SayPro Fundraising, Sponsorships, Donations, and Crowdfunding Office to identify potential corporate sponsors who would be interested in matching large donations made by employees.
     • Create tiered sponsorship packages where larger matching gifts can be promoted, offering special recognition and benefits to companies that commit to matching substantial amounts.
5. Tracking Progress and Regular Reporting:
   • Purpose: Ensure that fundraising efforts remain on track to meet the $20,000 goal by the end of Q1.
   • Action Steps:
     • Use the SayPro Monthly January SCMR-2 report to track the amount of matching gifts raised each month and measure progress towards the $20,000 target.
     • Provide regular updates to employees and supporters on the total dollar amount of matching gifts raised, fostering a sense of transparency and motivation.
     • Set up a visual fundraising thermometer on the internal intranet or external site to showcase progress and encourage continued donations.
6. Incentive Programs to Boost Contributions:
   • Purpose: Offer incentives to encourage higher donor engagement and larger contributions.
   • Action Steps:
     • Create a recognition program where employees and external donors who make the largest contributions or who help generate the most matching gifts receive rewards or public acknowledgment.
     • Set up a “donation leaderboard” to encourage friendly competition among departments or external supporters to see who can raise the most through matching gifts.

Expected Outcomes:

• Achieve at least $20,000 in matching gift contributions by the end of Q1.
• Increased participation from both employees and external supporters in SayPro’s matching gift program.
• Strengthened relationships with corporate sponsors and external partners, resulting in greater long-term philanthropic support.

Through targeted communication, employee engagement, and strategic partnerships, SayPro aims to raise $20,000 in matching gifts by the end of Q1. This goal supports our larger mission to maximize charitable giving and demonstrate the power of collective action, ensuring a meaningful impact on the communities and causes SayPro supports.