SayPro Sponsorship Activation Checklist: A checklist to ensure all deliverables (branding, visibility, promotional support) for sponsors are completed on time.

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SayPro Sponsorship Activation Checklist

Overview:

The SayPro Sponsorship Activation Checklist is a structured tool used to track and manage the implementation of all sponsorship deliverables. It ensures that every promise made to sponsors—regarding branding, visibility, digital support, and on-site presence—is fulfilled on time and to a professional standard. This checklist is essential for accountability, partner satisfaction, and long-term sponsor retention.

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Purpose of the Checklist

• Ensure 100% completion of sponsor deliverables.
• Provide visibility across SayPro teams on the activation status of each sponsor.
• Identify and resolve gaps or delays early in the execution process.
• Serve as documentation of fulfillment for post-event reporting and future reference.

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Checklist Structure

The checklist should be organized by sponsor name, with columns for:

• Deliverable Category (e.g., Digital, Print, On-Site)
• Specific Task / Item
• Deadline
• Responsible Team Member
• Status (Not Started / In Progress / Completed)
• Notes / Comments

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Core Sponsorship Activation Areas & Deliverables

1. Digital Branding & Promotion

Deliverable	Description	Deadline	Status
✅ Sponsor logo added to website	Logo in correct format, placed under proper sponsorship tier	[Date]	[ ]
✅ Logo linked to sponsor website	Clickable link for audience redirection	[Date]	[ ]
✅ Social media mentions scheduled	Branded posts tagged across platforms	[Date]	[ ]
✅ Sponsor included in email blasts	Logo and copy placed in newsletter(s)	[Date]	[ ]

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2. Print & Promotional Material

Deliverable	Description	Deadline	Status
✅ Logo on flyers/posters	Added to design and sent to print	[Date]	[ ]
✅ Logo in event program/booklet	Correct placement and sizing	[Date]	[ ]
✅ Branded merchandise (if applicable)	Sponsor logo printed on shirts, bags, etc.	[Date]	[ ]

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3. On-Site Visibility

Deliverable	Description	Deadline	Status
✅ Banner placement	Sponsor banners designed, printed, and installed	[Date]	[ ]
✅ Booth space confirmed	Booth size, location, and setup confirmed with sponsor	[Date]	[ ]
✅ Stage mentions scripted	Sponsor name integrated into host script	[Date]	[ ]
✅ Signage and directional branding	Logo placement around the venue	[Date]	[ ]

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4. Engagement & Activations

Deliverable	Description	Deadline	Status
✅ Product sampling/demo area	Logistics for product displays or demos	[Date]	[ ]
✅ Speaking slot confirmed (if applicable)	Agenda integration and AV needs met	[Date]	[ ]
✅ Sponsor video played (if applicable)	Confirm format, timing, and AV setup	[Date]	[ ]

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5. Communication & Documentation

Deliverable	Description	Deadline	Status
✅ Approval of branding placements	Send sponsor mockups for sign-off	[Date]	[ ]
✅ Regular sponsor updates	Progress updates via email or meetings	[Date]	[ ]
✅ On-site contact assigned	Point-of-contact available on event day	[Date]	[ ]
✅ Post-event report planned	Include photos, metrics, and fulfillment summary	[Post-Event Date]	[ ]

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Best Practices for Using the Checklist

• Centralize it in a shared document or project management tool (e.g., Google Sheets, Monday.com, Trello).
• Assign ownership of each task to specific team members or departments.
• Conduct weekly review meetings leading up to the event to track progress.
• Highlight overdue items in red to quickly identify blockers.
• Update live during the event to reflect on-the-ground changes or confirmations.

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Expected Outcome

• All sponsor deliverables are fully activated, on time, and to the sponsor’s satisfaction.
• SayPro maintains a reputation for reliability, professionalism, and sponsor value delivery.
• The checklist serves as proof of performance, useful for post-event reports and renewals.

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