SayPro Public Awareness Campaign Coordinator (SayPro Staff): Coordinate content development (videos, blogs, social posts) with internal teams.

Certainly! Below is a detailed brief outlining the responsibilities and workflow for the SayPro Public Awareness Campaign Coordinator in coordinating content development for a monthly awareness campaign. This follows SayPro’s operational structure and promotes efficient collaboration across departments.

SayPro Public Awareness Campaign Coordinator (SayPro Staff)

Task: Coordinate Content Development with Internal Teams

Campaign: May 2025 – “Inclusive Policy for Local Development: Your Voice, Your Community”
Execution Date: 07 May 2025
Department: SayPro Community Development Office
Reporting To: SayPro Development Royalty

Objective:

To coordinate the planning, creation, and distribution of campaign content — including videos, blog posts, and social media updates — that align with the campaign’s objectives and SayPro’s tone, branding, and strategic focus.

Key Content Types and Coordination Responsibilities:

1. Campaign Video Content

Purpose: Visually capture the theme of the campaign and present key messages in an accessible, shareable format.

Steps:

• Concept Development: Collaborate with the SayPro Communications Team and Digital Desk to draft a 1-minute explainer script.
• Filming: Coordinate with the in-house media team or an external video contractor.
• Editing: Ensure messaging is clear, visuals reflect campaign identity, and subtitles are included.
• Output: 1 Main Video + 2 Short Clips for WhatsApp and Instagram.

Responsible Units:

• SayPro Media Production Team
• SayPro Digital Content Lead
• SCDR Officers (for voiceovers/testimonials)

2. Blog Posts and Educational Articles

Purpose: Provide deeper context and explanation for the monthly topic, linking community stories with policy information.

Steps:

• Content Brainstorming: Facilitate a short roundtable with the SayPro Advice Desk Officers, Community Liaison Officers, and Research & Policy Team to determine story angles.
• Drafting: Assign content writing to internal staff writers or trusted volunteers.
• Editing & Approval: Ensure consistency with SayPro’s editorial standards and messaging guidelines.

Planned Posts:

• Feature Blog: “Why Local Voices Matter in Policy Decisions”
• Spotlight Story: “A Youth Leader’s Journey to Civic Engagement”

Responsible Units:

• SayPro Editorial Team
• Research & Policy Desk
• Community Officers for story leads

3. Social Media Posts

Purpose: Drive public engagement and online awareness before, during, and after the campaign day.

Steps:

• Content Calendar Creation: Develop a weekly social media plan, including post text, visuals, and hashtags.
• Graphics and Infographics: Coordinate with the Design Team for consistent visual branding.
• Publishing & Engagement: Work with the Social Media Managers to schedule and monitor posts.

Platforms:

• Facebook
• Instagram
• Twitter
• WhatsApp Groups
• LinkedIn (for policy audiences)

Content Samples:

• Countdown Posts – “3 days until we go live on #InclusivePolicy!”
• Live Updates – Photos and quotes from on-site events
• Feedback Drive – Encourage community responses on SayPro’s SCDR platform

Responsible Units:

• SayPro Digital Desk
• SayPro Graphic Design Team
• Community Field Teams for content collection (photos, quotes)

Workflow Timeline:

Monitoring & Evaluation of Content Impact:

Reporting:

• Content Performance Summary due by 15 May 2025 to SayPro Development Royalty.
• Include metrics, community responses, and improvement recommendations for future campaigns.