SayPro Provide reports on sponsor performance (e.g., foot traffic to booths, digital engagement metrics).

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SayPro Provide Reports on Sponsor Performance

Objective:
To deliver comprehensive, data-driven performance reports that evaluate each sponsor’s engagement across both physical and digital channels. These reports enable sponsors to measure the effectiveness of their investment, understand audience behavior, and plan for future activations.

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1. On-Site Engagement Reporting

Foot Traffic to Booths

• Traffic Counters: Use of manual or digital clicker counters at booth entrances to track total visitor numbers.
• Time-Based Analysis: Traffic logged by hour or time block to identify peak engagement periods and visitor flow patterns.
• Zone Heatmaps: Mapping of high-traffic festival zones using observational data or heat-sensing tools to evaluate booth positioning and visibility.

On-Site Interaction Metrics

• Product Sampling Data: Quantities of products or samples distributed per hour/day.
• Contest & Giveaway Participation: Number of entries received for sponsor-led contests or activations.
• Staff Logs: Sponsor booth staff track visitor questions, interactions, and product interest levels for qualitative insights.
• Lead Capture Data: Number of sign-ups, QR code scans, or contact forms filled at booths (with attendee consent and GDPR compliance).

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2. Digital Engagement Metrics

Website & App Analytics

• Sponsor Page Views: Total and unique page visits for each sponsor’s dedicated page or digital content.
• Click-Through Rates (CTR): The percentage of users who clicked on sponsor ads, links, or banners hosted on the SayPro website or app.
• Promo Code Usage: Number of times exclusive sponsor discount codes or digital offers were accessed and redeemed.

Social Media Performance

• Post Reach and Impressions: Number of views sponsor-related posts received across platforms (Facebook, Instagram, TikTok, X, LinkedIn).
• Engagement Rates: Total and average number of likes, comments, shares, saves, and post interactions.
• User-Generated Content (UGC): Number of attendee posts tagging the sponsor, using the event hashtag, or mentioning the sponsor’s name.

Email Campaign Metrics

• Open Rates: Percentage of email recipients who opened emails featuring sponsor content.
• Click Rates: Number of clicks on sponsor call-to-actions (e.g., visit website, claim offer).
• Conversion Tracking: Actions taken by users after clicking — such as completing a form, registering for a sponsor’s service, or making a purchase.

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3. Media & Brand Exposure Reporting

Press & Influencer Mentions

• Earned Media: Number of times sponsors were mentioned in media coverage (articles, blogs, radio, TV).
• Influencer Reach: Estimated impressions and engagement from influencer content that included sponsor promotions or products.

Video & Livestream Metrics

• Views: Total views of livestreamed segments sponsored or co-branded.
• Ad Retention Rates: Percentage of viewers who watched sponsor ads or segments to completion.
• Screen Time: Cumulative minutes of sponsor logo/branding appearing on screen during event footage.

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4. Attendee Feedback and Surveys

Post-Event Attendee Surveys

• Brand Recall: Percentage of respondents who remembered the sponsor’s name or booth location.
• Brand Perception: Feedback on how the sponsor’s presence influenced brand awareness, likability, and trust.
• Product Interest: Insights into how likely attendees are to purchase or engage with sponsor products post-event.

Sponsor Satisfaction Surveys

• Sponsor Feedback: Sponsors rate their experience working with SayPro, the quality of logistics, and the effectiveness of their activations.
• ROI Insights: Sponsors provide self-reported data on business outcomes, such as lead generation, product sampling success, or post-event conversions.

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5. Final Sponsor Performance Report Delivery

Customized Reporting

Each sponsor receives a tailored post-event report including:

• Executive summary of performance
• Visual dashboards and charts
• Quantitative engagement metrics (web, social, on-site)
• Qualitative feedback and photos
• ROI indicators and campaign highlights

Presentation Format Options

• Digital Report (PDF): Professionally designed PDF summarizing all data.
• Interactive Dashboard (Optional): Access to an online dashboard with drill-down capabilities (e.g., Google Data Studio, Power BI).
• Live Debrief Session: Option for a meeting or virtual presentation to review results and gather feedback.

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Impact

By providing transparent and detailed sponsor performance reports, SayPro builds trust and accountability, giving sponsors the insights they need to evaluate their partnership and improve future activations. It also strengthens SayPro’s reputation as a professionally managed, results-focused event platform.

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