SayPro Promotion and Outreach: Advertise the events via SayPro’s website, social media, and community networks.

SayPro Promotion and Outreach Plan: January SCDR-2 Fundraising Event

Program Title: SayPro Monthly Fundraising Events (SCDR-2)
January Theme: “Back2Bright Futures” – Focused on Education & Youth Empowerment
Department: SayPro Development Strategic Partnerships Office
Initiative: SayPro Development Royalty (SCDR)
Objective: To maximize visibility, attendance, and donor engagement for the January fundraising event through strategic digital and community-based promotion.

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I. Promotion & Outreach Objectives

1. Create awareness of the January SCDR-2 event and its cause (education/youth empowerment).
2. Drive participation and donations from the public, institutions, and partners.
3. Position SayPro as a community-driven, development-focused organization.
4. Engage diverse audiences through multi-channel, inclusive communication.

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II. Target Audiences

Audience	Description	Purpose
General Public	Youth, parents, professionals, activists	Event attendance and donations
Corporate Sector	CSR managers, HR departments	Sponsorship, brand visibility
Government & NGOs	Policy stakeholders, education officials	Content support, partnership
Media & Influencers	Radio hosts, journalists, bloggers	Publicity and social proof
SayPro Networks	Alumni, volunteers, community groups	Grassroots mobilization

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III. Promotional Channels & Tactics

1. SayPro Website

• Dedicated Event Landing Page with:
  • Event overview, objectives, and schedule
  • Sponsor logos and impact stories
  • “Donate Now” and “Register” buttons
  • Testimonials from beneficiaries
• SEO Optimization to attract Google traffic using keywords like “education fundraiser South Africa”, “youth empowerment event”, etc.
• Live Event Updates (countdown clock, sponsor spotlights, live blog during event)

2. Social Media Campaigns

Platform	Tactics
Facebook	Event page creation, targeted sponsored ads, countdown posts, testimonials
Instagram	Visual storytelling (carousel posts, reels), influencer takeovers, behind-the-scenes
X (Twitter)	Daily updates, hashtags (#Back2BrightFutures, #SayProCares), engagement threads
LinkedIn	Partner showcases, thought leadership articles, CSR engagement
YouTube	Promo videos, highlights from past events, youth success stories

Hashtag Strategy:

• Primary: #Back2BrightFutures
• Secondary: #SayProMonthly #SayProSCDR2 #SayProCares

Content Calendar: 4 weeks of content, including:

• Teasers & countdowns
• “Meet the Beneficiary” stories
• “Sponsor Spotlights”
• Daily facts on education
• Behind-the-scenes content

3. Email Marketing

• Targeted email blasts to SayPro mailing list (alumni, past donors, community)
• Weekly countdown emails with calls-to-action to register/donate
• Segmented follow-up after event (thank-yous, impact report, next month’s teaser)

4. Media and Press Engagement

• Press Release: Distribute to national and community-based media
• Radio Interviews: Schedule with local stations featuring SayPro leaders and beneficiaries
• Event Coverage Invitation: Invite journalists to attend and report live
• Community Newspapers: Submit human-interest stories tied to youth/education

5. Community Outreach

• SayPro Community Ambassadors:
  • Mobilize 15–20 youth and alumni to promote the event in schools, churches, and town halls.
• Local Posters & Flyers:
  • Distributed to libraries, community centres, schools, and taxi ranks.
• Schools & Churches:
  • Partnership announcements, student involvement, group ticket promotions
• WhatsApp Campaigns:
  • Broadcast lists for SayPro regional clusters to circulate posters, voice notes, and donation links.

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IV. Promotional Materials

Item	Description
Digital Posters	Branded with theme, date, and call-to-action
Social Media Templates	Ready-to-share posts, videos, and stories
Email Templates	Launch email, donation reminder, thank-you follow-up
Event Trailer Video	60–90 second teaser with youth voiceover and footage
Impact Infographics	Show the power of R50, R100, R500 donations in a youth’s life
Sponsor Highlight Graphics	Logos + “Proud Supporter of SayPro” badges

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V. Timeline

Date	Activity
Dec 20	Launch promo page, release teaser
Dec 26	Begin daily social media countdown
Jan 1–15	Intensify campaign (paid ads, WhatsApp rollouts, interviews)
Jan 10–20	Event registration push and influencer blitz
Jan 20	Final reminder & event day coverage
Post-Jan 20	Thank-you campaign, post-event media and donor engagement

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VI. KPIs (Key Performance Indicators)

Metric	Target
Website traffic to event page	10,000+ visits
Social media impressions	100,000+ total reach
Email open rate	30%+
Event registrations	500+
Online donations	R150,000+
Community engagement posts shared	500+ shares across channels

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VII. Post-Event Outreach

• Social Media Highlights Reel
• Thank-You Graphics for Sponsors & Donors
• Impact Report (PDF and Video)
• Follow-up Donation Campaign: “Still Time to Give”

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VIII. Conclusion

A powerful promotion and outreach campaign will ensure the January SCDR-2 event reaches and resonates with the right audiences. By blending digital visibility with grassroots community activation, SayPro can mobilize support, strengthen its brand, and maximize impact through education and youth empowerment.