SayPro Post-Campaign: Generate and distribute an impact report to demonstrate the success of the campaign and the impact of the funds raised.

Certainly! Here’s a comprehensive guide for SayPro Post-Campaign: Generating and Distributing an Impact Report, managed by the SayPro Resource Mobilisation Office under SayPro Development Royalty (SCDR).

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🎯 OBJECTIVE

To create and share a detailed Impact Report that highlights the results of the crowdfunding campaign, showcases the tangible use of funds, and reinforces trust and transparency with donors, stakeholders, and the broader community.

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📘 WHAT TO INCLUDE IN THE IMPACT REPORT

1. Executive Summary

• Brief recap of the campaign’s goal
• Total funds raised
• Number of donors and partners
• Timeframe of the campaign

2. Campaign Highlights

• Key milestones achieved
• Notable media mentions or collaborations
• Fundraising performance (graphs/charts)

3. Use of Funds

• Detailed breakdown of how the funds were allocated
  • e.g., 40% for digital training kits, 30% for program delivery, etc.
• Visual budget pie chart or table

4. Stories of Impact

• Profiles or testimonials of at least 2–3 beneficiaries
• Photos/videos of implementation (e.g., training in action)
• Quotes from stakeholders or partners

5. Donor Recognition

• A thank-you message section
• List of donors (or major contributors, with consent)
• Screenshots of social media shoutouts or thank-you events

6. Challenges & Lessons Learned

• A transparent section showing what worked well and areas for growth
• Plans for improvement in future campaigns

7. What’s Next

• Upcoming SayPro initiatives and how to get involved
• Volunteer, funding, or ambassador opportunities

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🛠️ FORMAT & TOOLS

• Document Type: PDF (professionally designed), digital flipbook (optional)
• Design Tools: Canva, Adobe InDesign, MS Publisher
• Length: 6–12 pages (concise, visual, and easy to read)

💡 Add infographics, short quotes, and high-resolution images to make it engaging.

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📤 DISTRIBUTION PLAN

Channel	Action
Email Newsletter	Attach the PDF and link to an online version
SayPro Website	Host the report under the “Campaigns” or “Impact” section
Social Media	Create posts linking to the report download page
WhatsApp & SMS	Share a short summary and download link
Partner Platforms	Request NGOs and collaborators to share it

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📅 TIMELINE EXAMPLE (AFTER CAMPAIGN CLOSE)

Timeframe	Task
Week 1–2	Collect data, quotes, photos
Week 3	Draft report and design layout
Week 4	Internal review and donor preview
End of Month	Public release and distribution

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✅ BEST PRACTICES

• Use visual storytelling—show the change, don’t just describe it
• Maintain transparency and gratitude throughout
• Ensure mobile-friendly formatting for digital sharing
• Offer a printable version for offline partners

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