SayPro Planned Giving Campaign Content Calendar.

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Written by

Mmathabo Thabz

SayPro Charity Insight

Document Title: Planned Giving Campaign Content Calendar
Department: SayPro Fundraising, Sponsorships, Donations, and Crowdfunding Office
Program: SayPro Monthly Donor Education (SCMR-2)
Platform: Managed via https://saypro.online

Introduction

The Planned Giving Campaign Content Calendar is a structured, strategic tool that outlines all educational, promotional, and engagement content to be deployed as part of SayPro’s ongoing donor education and planned giving awareness initiatives. It provides a month-by-month schedule of messaging themes, delivery channels, content types, responsible personnel, and target audience segments.

This calendar ensures that SayPro’s planned giving communication is coordinated, consistent, timely, and aligned with the broader objectives of the SCMR-2 program. It supports both digital and offline efforts and is a foundational element of SayPro’s donor engagement infrastructure.

Purpose

The Planned Giving Campaign Content Calendar is designed to:

Provide a roadmap for planned giving messaging throughout the year.
Ensure timely delivery of educational materials across all communication platforms.
Synchronize SayPro team activities related to content production, scheduling, and publishing.
Help identify thematic opportunities tied to key months (e.g., tax season, estate planning month).
Enable SayPro to evaluate the performance of specific messages and adjust future content accordingly.
Foster a strong, predictable rhythm of engagement with current and potential planned givers.

Calendar Structure

The content calendar is organized into the following columns:

Date	Theme/Topic	Content Type	Channel	Target Audience	Owner	Status	Notes

1. Date

Indicates the specific day/week/month when the content will be published or sent.

2. Theme/Topic

Describes the core message or subject area. Example topics include:

Introduction to Wills and Bequests
Why Planned Giving Matters
Life Insurance as a Legacy Tool
Legacy Giving Testimonials

3. Content Type

Indicates the format of the content. Examples:

Article or Blog
Social Media Post
Email Newsletter
Video Explainer
Donor Testimonial
Live Webinar
Infographic
Printed Brochure

4. Channel

Specifies the platform or distribution method:

SayPro Website
Email Automation
WhatsApp Messaging
Facebook / Instagram / LinkedIn
In-Person Workshop
SayPro Virtual Events (Zoom)

5. Target Audience

Identifies the primary group for the message:

General Supporters
Active Donors
Major Donors
Prospective Planned Givers
Retirees
Faith-Based Supporters
Youth + Family Donor Units

6. Owner

Designated SayPro team member responsible for creation, approval, and distribution.

7. Status

Tracks progress:

Planned
In Draft
In Review
Scheduled
Published
Archived

8. Notes

Any additional information such as engagement goals, links to resources, or follow-up actions.

Sample Monthly Themes

Here’s an example layout of thematic focus by month:

Month	Theme
January	New Year, New Legacy – Setting Giving Goals
February	Love Your Legacy – Family & Future Giving
March	Financial Literacy Month – Smart Giving
April	Tax-Smart Giving Strategies
May	Honoring Mothers Through Legacy Giving
June	Youth & Generational Wealth Conversations
July	Mid-Year Review – Impact of Planned Gifts
August	Estate Planning Month – Prepare & Provide
September	Back to School, Back to Giving
October	Ethical Giving Month
November	Gratitude and Giving – Donor Appreciation
December	Year-End Giving – Closing the Circle

Weekly Cadence Example

Day	Activity
Monday	Blog Post / Article
Tuesday	Social Media Post (Visual or Quote)
Wednesday	Webinar or Video (Live or Pre-recorded)
Thursday	Donor Testimonial / Legacy Story
Friday	Email Campaign or Newsletter
Weekend	Passive Social Engagement + Scheduled Posts

Integration With SayPro Tools

The calendar must be created and updated via SayPro’s digital engagement ecosystem on https://saypro.online. Key integrations include:

CRM Synchronization: Ensures content is customized and segmented.
Email Marketing Tools: For automated delivery of planned giving series.
GPT Content Generator: Assists with drafting blog posts, FAQs, and donor scripts.
Analytics Dashboard: Tracks engagement, conversion, and donor behavior.

Responsibilities

Content Lead: Oversees calendar development, team assignments, and alignment with SCMR-2 objectives.
Writers/Designers: Generate, format, and prepare content.
Digital Team: Schedule posts and monitor delivery on all channels.
M&E Officer: Reviews analytics and generates performance reports.
Fundraising Office: Ensures alignment with donor segmentation and strategic objectives.

Review & Update Process

The calendar is updated quarterly in a planning session with all content stakeholders.
A monthly check-in ensures that topics are adjusted based on current events or donor feedback.
Performance metrics from prior months inform future content optimization.
Donor surveys and feedback forms help identify gaps and emerging needs.

Strategic Benefits

🎯 Consistency

Maintains message alignment and professional delivery across platforms.

📈 Performance Tracking

Allows for analysis of donor engagement patterns and content effectiveness.

🧠 Thought Leadership

Builds SayPro’s reputation as a knowledgeable, ethical leader in legacy giving.

📅 Predictable Workflow

Helps SayPro staff manage workloads and deadlines efficiently.

Conclusion

The Planned Giving Campaign Content Calendar is a mission-critical resource that transforms SayPro’s donor education efforts into a coordinated, data-driven, and impact-focused system. It reflects SayPro’s commitment to transparency, education, and donor empowerment—one message at a time.