SayPro new donors contributed in the month

To analyze new donors who contributed in a specific month (e.g., January) using SayPro’s analytics tools, you can follow this step-by-step process:

1. Access the Donor Analytics Dashboard

Log into SayPro’s platform and navigate to the Analytics section, where donation trends are displayed. This is the starting point for tracking all donor-related activities, including contributions from new donors.

2. Set the Date Range to January

Use the filtering tools to narrow the data to January (or the relevant month) by adjusting the date range filter. This ensures that you are only viewing the donation data for the time frame you’re interested in.

• Select a specific date range: Set the start date to January 1st and the end date to January 31st for a complete picture of donations made in that month.

3. Identify New Donors

SayPro’s platform typically has a feature that allows you to filter donors based on whether they are new or returning. New donors are individuals who have contributed for the first time in January. Here’s how you can identify them:

• First-time Donation Filter: Enable a filter for first-time donors or those with no prior donation history before January. This will isolate the donors who made their first contribution during this month.
• Cross-Reference with Donor Database: To ensure accuracy, you can cross-check this new donor data with your main donor database, where you can verify if their previous donation history is blank or if they are genuinely new.
• Donor Segmentation: If SayPro allows you to segment donors by type (e.g., new, recurring, lapsed), you can directly view a breakdown of new donors for January. This segmentation will give you a clearer understanding of how many new supporters have been engaged.

4. Generate the New Donor Report

Once you’ve applied the necessary filters, generate a New Donor Report for January. This report should include the following key data points:

• Donor Name
• Total Contribution Amount
• Donation Date
• Donor Contact Information (if applicable)

Key Points to Check:

• Number of New Donors: This will give you the exact number of people who made their first donation in January.
• Donation Amounts: It’s also helpful to note how much each new donor contributed in January to identify any high-value first-time contributors.

5. Track New Donors Over Time

If you want to go beyond just January and observe trends over time, SayPro may allow you to track new donors month by month. You can create a comparison report to see how many new donors joined in January versus previous months, helping you assess whether your outreach efforts are successful in attracting new contributors.

• Donor Growth Trend: By comparing January’s new donor data with previous months or quarters, you can see if there was a spike or decline in new donor activity.

6. Review Donor Behavior and Campaign Effectiveness

If you run targeted campaigns to attract new donors, you can correlate the donation data with specific marketing or fundraising campaigns that were active in January. SayPro may provide tools to analyze whether new donors were attracted through:

• Direct Mail Campaigns
• Social Media Ads
• Event Sponsorships or Appeals
• Email Outreach

Reviewing how these new donors were acquired will give you insight into which strategies are working to engage first-time contributors.

7. Calculate New Donor Retention Rate (Optional)

While analyzing new donors, it’s also valuable to track how many of them continue to donate in subsequent months. SayPro might offer retention analysis tools to check how many of January’s new donors became repeat donors in February or later. This can help you assess the long-term value of your donor acquisition efforts.

Conclusion

By using SayPro’s analytics tools, you can efficiently track and analyze how many new donors contributed in the month of January. The process involves filtering the donation data for first-time contributions, generating detailed reports, and cross-referencing the results with donor history to ensure accuracy. Additionally, tracking the effectiveness of campaigns that attracted these new donors can help refine your future strategies to grow your donor base.