SayPro Marketing Campaign Template.

Campaign Overview

Campaign Name: [Your Campaign Name]
Objective: [Describe the main goal of the campaign]
Target Audience: [Define who the campaign is aimed at]
Campaign Duration: [Start Date – End Date]
Budget: [Specify total budget]

2. Key Messaging & Value Proposition

Primary Message: [What is the main message of the campaign?]
Supporting Messages:

• [Message 1]
• [Message 2]
• [Message 3]

Call-to-Action (CTA): [What action do you want the audience to take? (e.g., Donate Now, Share, Sign Up)]

3. Marketing Channels & Strategies

3.1 Social Media Marketing

Platforms: [Facebook, Instagram, LinkedIn, Twitter, TikTok, etc.]
Posting Frequency: [Daily, Weekly, Bi-weekly]
Types of Content:

• Images & Graphics: Branded visuals and infographics
• Videos: Campaign introduction, testimonials, live sessions
• Stories & Reels: Behind-the-scenes updates and progress tracking
• Hashtags: #[Hashtag1] #[Hashtag2] #[Hashtag3]

3.2 Email Marketing

Target Audience: [Donors, Supporters, Media, Partners]
Email Schedule: [Weekly, Bi-weekly, Before Key Milestones]
Types of Emails:

• Introduction Email (Launch Announcement)
• Progress Updates
• Impact Stories
• Final Push Emails
• Thank You Emails

3.3 Influencer & Partner Collaboration

Potential Influencers & Ambassadors: [List Key Influencers]
Outreach Plan: [How will you approach them?]
Collaboration Type: Sponsored posts, live Q&A, giveaways, shoutouts

3.4 Public Relations (PR) & Media Outreach

Target Media Outlets: [List newspapers, magazines, blogs, TV, radio stations]
Press Release Date: [When will you send it?]
Key Media Messages: [What story angles will you highlight?]

3.5 Paid Advertising Strategy

Ad Platforms: [Facebook Ads, Google Ads, Instagram Ads, etc.]
Budget Allocation: [How much will be spent on each platform?]
Target Audience Criteria: [Demographics, Interests, Behaviors]

4. Content Calendar

5. Community Engagement & Supporter Involvement

Engagement Activities:

• Social Media Challenges
• Live Q&A Sessions
• User-Generated Content Campaigns
• Online Events & Webinars

Ways Supporters Can Help:

• Share the campaign on social media
• Use campaign hashtags
• Refer friends and family
• Host a small fundraising event

6. Metrics & Performance Tracking

Key Performance Indicators (KPIs):

• Social Media Engagement (Likes, Shares, Comments)
• Website Traffic & Click-Through Rate (CTR)
• Email Open & Response Rates
• Donation Conversion Rates
• Media Coverage & Mentions

Tracking Tools:

• Google Analytics
• Facebook/Instagram Insights
• Email Marketing Dashboard
• CRM System

7. Post-Campaign Follow-Up Plan

Thank You Strategy:

• Personalized Donor Thank You Emails
• Public Acknowledgments (Social Media & Website)
• Impact Report on Funds Raised & Achievements
• Follow-up Engagement for Future Support

8. Team & Responsibilities

9. Additional Notes & Attachments

[Attach any relevant documents, such as branding guidelines, media kits, or press releases]

Prepared by: [Your Name]
Date: [DD/MM/YYYY]