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SayPro Marketing and Promotion Calendar Template A template to help track all marketing efforts
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SayPro Marketing and Promotion Calendar Template
The SayPro Marketing and Promotion Calendar template is designed to help organize and track all marketing efforts related to the SayPro Culinary Competitions. This template will ensure timely content creation, email campaigns, and social media posts, and will help streamline the promotion process in the lead-up to each event.
SayPro Marketing and Promotion Calendar Template
Event Name: SayPro Monthly February SCDR-3
Event Date: [Event Date]
Marketing Start Date: [Start Date]
Marketing End Date: [End Date]
Coordinator: [Coordinator Name]
Legend
- SOCIAL: Social Media Posts (Facebook, Instagram, Twitter, LinkedIn, etc.)
- EMAIL: Email Campaign
- BLOG: Blog Post / Articles
- PR: Public Relations (Press Releases, Media Outreach)
- PAID: Paid Ads (Google Ads, Facebook Ads, etc.)
- EVENT: Event Reminder/Updates
- CONTENT: Content Creation (Photography, Video Production, Graphics)
| Date | Marketing Activity | Platform/Channel | Task/Content | Assigned To | Status | Notes |
|---|---|---|---|---|---|---|
| [MM/DD] | Social Media Teaser 1 (Event Announcement) | Facebook, Instagram | Announce competition, save the date | [Name] | Pending | Teaser post with event logo |
| [MM/DD] | Email Campaign 1 (Event Registration Open) | Send event registration link | [Name] | Pending | Link to registration page | |
| [MM/DD] | Paid Ad (Facebook/Instagram Ads) | Facebook, Instagram | Create ad targeting potential participants | [Name] | Pending | Budget: $XX |
| [MM/DD] | Blog Post 1 (Overview of Competition Rules and Categories) | Blog, Website | Detail competition categories and rules | [Name] | Pending | Include images and links |
| [MM/DD] | Social Media Teaser 2 (Featured Judges/Panel) | Instagram, LinkedIn | Post about featured judges/experts | [Name] | Pending | High-quality photos required |
| [MM/DD] | Email Campaign 2 (Reminder – Last Chance to Register) | Last call for registrations | [Name] | Pending | Include registration deadline | |
| [MM/DD] | PR Outreach (Press Release – Event Announcement) | Press, Media Outlets | Send press release to media | [Name] | Pending | Contact local culinary media |
| [MM/DD] | Social Media Post 3 (Sponsor Highlight) | Facebook, Instagram | Highlight sponsors and their contributions | [Name] | Pending | Include sponsor logos |
| [MM/DD] | Event Update (Behind the Scenes Teaser) | Instagram Stories | Show prep for the event (set-up, chefs) | [Name] | Pending | Video clips or time-lapse |
| [MM/DD] | Email Campaign 3 (Event Reminder – 1 Week to Go) | Final reminder to participants & audience | [Name] | Pending | Include event schedule | |
| [MM/DD] | Social Media Countdown 1 Week to Go | Facebook, Instagram | Countdown graphic post, 7 days remaining | [Name] | Pending | Use countdown theme |
| [MM/DD] | Paid Ad (Event Reminder) | Google, Facebook | Final push on paid ads | [Name] | Pending | Increase ad spend this week |
| [MM/DD] | Social Media Post 4 (Final Reminder) | All Platforms | Last reminder about the event, day of event | [Name] | Pending | Engaging, with CTA |
| [MM/DD] | Email Campaign 4 (Thank You & Highlights After Event) | Thank participants and share event recap | [Name] | Pending | Include link to photos/videos | |
| [MM/DD] | Blog Post 2 (Event Recap) | Blog, Website | Recap event, share participant stories | [Name] | Pending | Photos and highlights |
| [MM/DD] | Social Media Post 5 (Event Highlights/Results) | Facebook, Instagram | Post event highlights, winner announcement | [Name] | Pending | Use high-res images |
| [MM/DD] | PR Outreach (Post-Event Press Release) | Press, Media Outlets | Post-event press release | [Name] | Pending | Contact media for coverage |
| [MM/DD] | Paid Ad (Event Highlights and Testimonials) | Facebook, Instagram | Promote event highlights and testimonials | [Name] | Pending | Focus on testimonials |
Detailed Marketing and Promotion Notes
Social Media Teasers
- Teaser Post 1: Announce the competition with the theme and date. Use event visuals like the logo and date graphics.
- Teaser Post 2: Highlight judges and culinary experts who will be part of the competition. Include their photos and credentials.
- Teaser Post 3: Feature competition sponsors with their logos and brief descriptions of their support for the event.
- Countdown Post: A week-before countdown post that will create excitement. Include any last-minute registration details and use engaging visuals like countdown timers.
Email Campaigns
- Campaign 1 (Open Registration): Send an email announcing the opening of registration with a clear CTA (call to action) link to register.
- Campaign 2 (Last Chance to Register): A reminder email to participants who haven’t signed up yet. Emphasize the limited time and any special offers or exclusive registration bonuses.
- Campaign 3 (Event Reminder): One week before the event, remind competitors and audience about the event date, timing, and registration details.
- Campaign 4 (Thank You & Event Recap): After the event, send a thank-you email and include a link to event highlights, photos, and a feedback survey.
Blog Posts
- Blog Post 1 (Event Details): Include a post with a detailed explanation of the event’s schedule, categories, and entry requirements.
- Blog Post 2 (Event Recap): Write a comprehensive recap of the event, with insights into the winners, challenges faced, and memorable moments.
PR Outreach
- Press Release (Pre-event): Announce the upcoming competition, the panel of judges, and its significance in the culinary community.
- Post-event PR: Send a post-event press release covering the competition’s success, winners, and the broader impact on participants.
Paid Advertising
- Use Facebook Ads and Google Ads to promote registration, event reminders, and post-event content. Focus on targeting culinary professionals, food enthusiasts, and fans of the competition.
Tracking and Monitoring
Metrics to Track:
- Social Media Engagement: Track likes, shares, comments, and hashtag usage.
- Email Campaign Open Rates: Monitor the open and click-through rates of all email campaigns.
- Event Registration Numbers: Keep track of how many participants register after each email campaign and social media post.
- Paid Ads Performance: Track click-through rates (CTR) and conversions for registration from paid campaigns.
- Press Coverage: Measure the extent of media coverage (articles, mentions, etc.) received.
Conclusion
This SayPro Marketing and Promotion Calendar template ensures all marketing efforts are scheduled and tracked efficiently. By planning in advance and monitoring each campaign’s progress, the team can optimize outreach efforts, engage participants and sponsors, and ensure the event receives the attention it deserves.
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