Saypro “List 100 KPIs and performance indicators for fundraising and donor engagement in international development.”

Certainly! Below is a comprehensive list of 100 Key Performance Indicators (KPIs) and performance indicators tailored for fundraising and donor engagement in international development organizations like SayPro. These metrics are categorized to help monitor and optimize various aspects of donor relations, campaign effectiveness, financial health, and program impact.

🎯 Donor Acquisition & Conversion

1. New Donor Acquisition Rate – Percentage of new donors acquired in a given period.
2. Online Gift Percentage – Proportion of donations received online versus offline.
3. Conversion Rate – Percentage of website visitors who make a donation.
4. Lead-to-Donor Conversion Rate – Percentage of leads that convert into donors.
5. First-Time Donor Conversion Rate – Percentage of first-time donors who make a second donation.
6. Major Donor Acquisition Rate – Percentage of new major donors acquired.
7. Recurring Donor Acquisition Rate – Percentage of new donors who commit to recurring donations.
8. Peer-to-Peer Fundraising Participation Rate – Percentage of donors who participate in peer-to-peer fundraising campaigns.
9. Campaign Response Rate – Percentage of individuals who respond to a fundraising campaign.
10. Event Registration Rate – Percentage of invitees who register for fundraising events.

🔁 Donor Retention & Engagement

11. Donor Retention Rate – Percentage of donors who continue to donate over time.
12. Donor Churn Rate – Percentage of donors who stop donating over time.
13. Reactivation Rate – Percentage of lapsed donors who resume giving.
14. Donor Lifetime Value (DLV) – Total expected revenue from a donor over their lifetime.
15. Donor Engagement Score – Composite score based on donor interactions and engagement.
16. Donor Satisfaction Rate – Percentage of donors satisfied with their giving experience.
17. Donor Advocacy Rate – Percentage of donors who advocate for the organization.
18. Donor Referral Rate – Percentage of new donors referred by existing donors.
19. Donor Feedback Response Rate – Percentage of donors who provide feedback when solicited.
20. Donor Communication Frequency – Average number of communications sent to donors per year.

💰 Fundraising Efficiency & Financial Health

21. Fundraising Return on Investment (ROI) – Ratio of net revenue to fundraising costs.
22. Cost Per Dollar Raised – Average cost incurred to raise one dollar.
23. Fundraising Efficiency Ratio – Percentage of funds raised relative to fundraising expenses.
24. Administrative Overhead Ratio – Percentage of total expenses allocated to administrative costs.
25. Program Efficiency Ratio – Percentage of expenses allocated directly to programs.
26. Revenue Diversification Index – Measure of income sources diversity.
27. Major Gift Percentage – Percentage of total revenue from major gifts.
28. Grant Success Rate – Percentage of grant applications that result in funding.
29. Donor Acquisition Cost – Average cost to acquire a new donor.
30. Matching Gift Rate – Percentage of donations matched by employers.

📧 Digital & Email Engagement

31. Email Open Rate – Percentage of recipients who open fundraising emails.
32. Email Click-Through Rate (CTR) – Percentage of email recipients who click on links.
33. Email Bounce Rate – Percentage of undelivered emails.
34. Email Unsubscribe Rate – Percentage of recipients who unsubscribe from emails.
35. Email Conversion Rate – Percentage of email recipients who make a donation.
36. Mobile Donation Rate – Percentage of donations made via mobile devices.
37. Social Media Conversion Rate – Percentage of social media followers who donate.
38. Website Donation Page Conversion Rate – Percentage of visitors to the donation page who complete a donation.
39. Online Fundraising Campaign Reach – Number of individuals reached through online campaigns.
40. Online Fundraising Campaign Engagement Rate – Percentage of individuals who engage with online campaigns.

🧑‍🤝‍🧑 Donor Segmentation & Behavior

41. Donor Segmentation Accuracy – Percentage of donors correctly segmented based on behavior.
42. Donor Migration Rate – Percentage of donors moving to higher giving levels.
43. Donor Engagement Level – Classification of donors based on their engagement activities.
44. Donor Giving Frequency – Average number of donations made by a donor per year.
45. Donor Giving Amount – Average donation amount per donor.
46. Donor Giving History Length – Average number of years a donor has been giving.
47. Donor Communication Preference – Percentage of donors preferring specific communication channels.
48. Donor Event Participation Rate – Percentage of donors attending fundraising events.
49. Donor Survey Response Rate – Percentage of donors responding to surveys.
50. Donor Feedback Implementation Rate – Percentage of donor feedback implemented into practices.

📊 Campaign Performance & Impact

51. Campaign Fundraising Goal Achievement Rate – Percentage of fundraising goals met.
52. Campaign Donor Participation Rate – Percentage of donors participating in campaigns.
53. Campaign Average Gift Size – Average donation amount per campaign.
54. Campaign Donor Retention Rate – Percentage of donors retained after a campaign.
55. Campaign Donor Acquisition Rate – Percentage of new donors acquired during a campaign.
56. Campaign Cost Per Dollar Raised – Average cost to raise one dollar during a campaign.
57. Campaign ROI – Return on investment for a fundraising campaign.
58. Campaign Engagement Rate – Percentage of individuals engaging with a campaign.
59. Campaign Reach – Number of individuals reached by a campaign.
60. Campaign Conversion Rate – Percentage of campaign participants who donate.

🗓️ Event Fundraising Metrics

61. Event Attendance Rate – Percentage of invited individuals who attend an event.
62. Event Revenue – Total funds raised during an event.
63. Event Cost Per Dollar Raised – Average cost to raise one dollar during an event.
64. Event Donor Acquisition Rate – Percentage of new donors acquired at an event.
65. Event Donor Retention Rate – Percentage of event attendees who continue to donate.
66. Event Volunteer Participation Rate – Percentage of volunteers participating in events.
67. Event Sponsorship Revenue – Total revenue from event sponsorships.
68. Event Auction Revenue – Total revenue from event auctions.
69. Event Merchandise Sales – Total revenue from event merchandise.
70. Event Post-Event Engagement Rate – Percentage of attendees engaging after the event.

🧾 Grant & Institutional Funding

71. Grant Application Success Rate – Percentage of successful grant applications.
72. Grant Funding Amount – Total amount of grant funding received.
73. Grant Reporting Compliance Rate – Percentage of grant reports submitted on time.
74. Grant Renewal Rate – Percentage of grants renewed.
75. Institutional Donor Retention Rate – Percentage of institutional donors retained.
76. Institutional Donor Acquisition Rate – Percentage of new institutional donors acquired.
77. Institutional Donor Engagement Rate – Percentage of institutional donors engaged.
78. Institutional Donor Satisfaction Rate – Percentage of institutional