SayPro Key Performance Indicators (KPIs): Targeted fundraising amount, donor growth rate, donor satisfaction score.

SayPro Key Performance Indicators (KPIs): Targeted Fundraising Amount, Donor Growth Rate, Donor Satisfaction Score

Campaign Name: SayPro Monthly January SCDR-7 Campaign
Campaign Period: January 1–31, 2025
Prepared By: SayPro Resource Mobilisation Office
Date of Evaluation: [Insert Date]

Introduction

The SayPro Monthly January 2025 SCDR-7 Campaign was designed to achieve specific fundraising goals, drive donor engagement, and deliver a positive donor experience. To assess the success of the campaign and understand areas for improvement, it is essential to evaluate the performance using clear, measurable Key Performance Indicators (KPIs). These KPIs include:

1. Targeted Fundraising Amount: The total funds raised compared to the campaign’s fundraising goals.
2. Donor Growth Rate: The rate at which the donor base expanded during the campaign period.
3. Donor Satisfaction Score: A measure of donor satisfaction with the campaign, based on feedback surveys and overall donor experience.

In this section, we will break down the performance for each of these KPIs and evaluate how well the SayPro Resource Mobilisation Office met its goals in the January 2025 SCDR-7 Campaign.

1. Targeted Fundraising Amount

Objective: To raise a predetermined amount of funds for SayPro’s ongoing development projects and initiatives, as outlined in the campaign’s goals.

• Fundraising Goal: The targeted amount for the SayPro Monthly January SCDR-7 Campaign was $250,000, aimed at supporting specific development initiatives outlined in SayPro’s annual strategic plan.

Actual Funds Raised:

• Total Funds Raised: $230,000
• Achievement: 92% of the targeted fundraising goal.

Analysis of Performance:

• Fundraising Methods: The majority of the funds were raised through online donations, with significant contributions coming from email campaigns and social media promotions. Smaller portions of the funds were raised via events and corporate partnerships.
• Shortfall Analysis: The shortfall of 8% ($20,000) can be attributed to lower-than-expected engagement during the final week of the campaign, which traditionally sees higher donation volumes. Some donors may have been impacted by competing priorities at year-end, leading to delays in contributions.

Recommendation:

• Strategies to Close the Gap: For future campaigns, consider extending the fundraising period slightly, or planning a mid-campaign push to boost final donations. Additionally, incorporating more personalized calls-to-action may encourage last-minute contributions.

2. Donor Growth Rate

Objective: To expand the donor base by attracting new supporters while maintaining engagement with previous donors.

• Targeted Donor Growth: The goal for donor growth in the January 2025 SCDR-7 Campaign was to achieve a 15% increase in the total donor base compared to the previous month.

Actual Donor Growth:

• Donor Base Increase: 18% growth in the number of donors from December 2024.
• New Donors Acquired: 1,500 new donors joined the campaign, contributing 30% of the total raised funds.

Analysis of Performance:

• The campaign exceeded its donor growth target by 3%, which indicates successful outreach efforts, particularly among younger demographics and first-time donors.
• Social media and email marketing were particularly effective in attracting new donors, with targeted ads and messaging that appealed to a broader audience.
• A key driver of new donor engagement was the emotional appeal and clear call-to-action in the messaging, coupled with easy donation channels via online platforms.

Recommendation:

• Targeting Specific Demographics: For future campaigns, leverage detailed demographic data to specifically target younger and tech-savvy audiences, as they appear more inclined to donate through digital platforms. Additionally, continue cultivating relationships with first-time donors to improve retention.

3. Donor Satisfaction Score

Objective: To gauge the satisfaction level of donors based on their overall experience with the campaign, including messaging clarity, donation process, and post-donation communication.

• Targeted Satisfaction Score: Achieve a minimum donor satisfaction rate of 85% based on feedback collected through surveys and interviews.

Actual Donor Satisfaction:

• Average Donor Satisfaction Score: 88% satisfaction rate.

Analysis of Performance:

• Positive Aspects: Donors appreciated the clear messaging, transparent use of funds, and smooth donation process. Many also highlighted the emotional storytelling and how it connected them to the cause.
• Negative Aspects: A few donors raised concerns about the frequency of follow-up communication, specifically feeling that they did not receive timely updates about the progress of the campaign or how their donations were being used. Additionally, some donors reported donation confirmation emails being delayed, which led to confusion.
• Retention of Donors: A significant portion of the positive feedback came from repeat donors who noted the personalized communication and the opportunity to see the tangible impact of their support.

Recommendation:

• Improvement in Follow-Up Communication: Implement a more consistent and timely donor feedback loop, particularly providing updates about fund utilization and project progress. Additionally, personalized thank-you emails and impact reports can strengthen donor satisfaction and increase the likelihood of repeat donations.

Summary of KPIs Performance

Conclusion and Recommendations

The SayPro Monthly January 2025 SCDR-7 Campaign performed well against the set KPIs, with fundraising falling slightly short of the target and donor growth exceeding expectations. The high donor satisfaction score indicates that the campaign was well-received by its audience, although there are areas for improvement in post-donation communication.

Key recommendations for future campaigns include:

1. Extend the campaign period or plan a mid-campaign push to boost last-minute contributions.
2. Enhance follow-up communication by providing timely updates on campaign progress and clear breakdowns of how funds are used.
3. Target younger demographics and digital-savvy audiences to continue growing the donor base and increase engagement.

By addressing these areas, SayPro can enhance future fundraising campaigns and continue building strong, lasting relationships with donors.