📝 SayPro Feedback Collection Report – January SCDR-7

Programme: SayPro Development Royalty (SCDR)
Department: SayPro Resource Mobilisation Office
Evaluation Focus: Feedback from Campaign Participants, Donors, and Stakeholders
Period Covered: January 2025

🎯 Objective of the Feedback Collection

The primary goal of collecting feedback was to:

• Evaluate donor satisfaction and engagement.
• Understand participant perceptions of SayPro’s fundraising approach.
• Identify barriers and motivators for giving.
• Gather actionable suggestions for improving future campaigns.

📋 Methodology

Tools and Channels Used:

Response Rate:

• Total Participants Contacted: 742
• Total Feedback Received: 276
• Overall Response Rate: 37.2% (considered acceptable for non-incentivized outreach)

👥 Respondent Profile

🔍 Key Findings

1. Donor Experience and Satisfaction

• 85% of donors rated their donation experience as “satisfactory or excellent”.
• Common praises:
  • Clarity of SayPro’s mission.
  • Friendly and passionate communication from SayPro staff.
  • Transparency in use of funds.
• Top issues reported:
  • Payment glitches on the online portal (21%).
  • Lack of confirmation emails or receipts (15%).
  • Confusion about how to contribute monthly (9%).

2. Campaign Messaging and Communication

• 77% of respondents said they understood the purpose of the campaign clearly.
• Engagement Strengths:
  • WhatsApp broadcasts felt “personal and impactful.”
  • Instagram stories with beneficiary testimonials drove emotional connection.
• Engagement Weaknesses:
  • Emails were often overlooked or marked as promotional.
  • Too few updates after donation or event attendance.

3. Stakeholder Insights (Corporate and Partner Feedback)

• Feedback Themes:
  • SayPro is seen as a credible and mission-aligned partner.
  • However, corporate partners desire clearer ROI and visibility (e.g., co-branded reports or impact statements).
  • Some requested early-year planning briefs to align SayPro proposals with their annual CSR budgets.

4. Volunteer and Event Feedback

• Volunteers felt motivated but under-resourced.
• Suggestions:
  • Provide campaign scripts and branded materials.
  • Recognize and reward top volunteers monthly.
• Event participants appreciated SayPro’s grassroots presence, though several requested more multilingual presentations (e.g., isiZulu, Afrikaans).

📊 Quantitative Feedback Summary

💡 Suggestions from Respondents

1. Improve digital donation system (mobile optimization, instant confirmation).
2. Send thank-you emails or certificates after every contribution.
3. Offer monthly donation options with auto-deduction or reminders.
4. Create short video updates from beneficiaries on how donations are used.
5. Involve donors more directly – e.g., donor meetups, impact tours.

📌 Recommendations Based on Feedback

🧾 Conclusion

The January SCDR-7 campaign feedback revealed strong public goodwill toward SayPro and clear alignment with community needs. However, feedback also pointed to technical, communication, and donor retention gaps that need addressing. By acting on these insights, SayPro can significantly boost donor satisfaction, loyalty, and future fundraising outcomes.