SayPro Evaluate impact of the awareness campaign using feedback forms and tracking tools.

Absolutely! Below is a structured and detailed operational guide for the SayPro Public Awareness Campaign Coordinator to evaluate the impact of the May 2025 awareness campaign using feedback forms and tracking tools.

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✅ SayPro Awareness Campaign Impact Evaluation Guide

Campaign: Inclusive Policy for Local Development: Your Voice, Your Community
Evaluation Period: 07–14 May 2025
Lead Role: SayPro Public Awareness Campaign Coordinator
Tools Used: SayPro Feedback Forms, Advice Desk Analytics, CMS Dashboard, Social Tracker, WhatsApp Broadcast Logs
Partners: Community Officers, SCDR Desk, Digital Team

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🎯 Evaluation Objectives

• Measure reach, engagement, and community response
• Understand knowledge improvement or attitude change
• Collect actionable feedback to improve future campaigns
• Report impact to SayPro Development Royalty and stakeholders

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📥 1. Collecting Feedback – Tools & Methods

📝 A. SayPro Post-Campaign Feedback Form

Distribution: WhatsApp, in-person during events, SayPro website
Format: Digital (Google Forms) + Paper (where applicable)
Key Sections:

• How did you hear about the campaign?
• What did you learn or take away?
• Did the campaign encourage you to participate in your local community or policy discussions?
• What would you improve in future campaigns?
• Optional: Personal quote or testimonial

✅ Include at least one open-ended question
✅ Translate into isiXhosa, isiZulu, Sepedi where needed

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📊 B. Advice Desk Interaction Logs (SCDR Platform)

• Track number and type of issues submitted during the campaign week
• Categorize feedback themes (e.g., “housing,” “service delivery,” “youth involvement”)

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📈 C. SayPro CMS and Social Analytics Dashboards

• Blog post and page view counts
• Video view duration and completion rates
• Engagement by region and post type (likes, shares, comments)

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📊 2. Evaluation Metrics Overview

Impact Area	Metric	Target	Actual (Insert After Campaign)
Reach	Total people reached (online + offline)	10,000+
Engagement	Comments, shares, form responses	500+
Behavior Shift	% saying campaign influenced participation	70%+
Feedback Quality	Useful suggestions or stories submitted	50+
Advice Desk Activity	Policy-related inquiries during campaign	200+

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🧠 3. Data Analysis Process

1. Export data from Google Forms, CMS, Advice Desk platform
2. Categorize qualitative responses into themes (participation, policy, youth, etc.)
3. Compare before/after trends in policy engagement (e.g., increased attendance at local forums)
4. Highlight strong community quotes for reporting and future use

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📤 4. Final Evaluation Report Template

A. Executive Summary
Short overview of campaign objectives and overall outcomes

B. Engagement & Reach Analysis

• Number of participants
• Top-performing content
• Regional participation patterns

C. Community Feedback Themes

• Positive responses
• Criticism or gaps
• Suggestions for future topics

D. Lessons Learned

• What worked well
• What to improve next time

E. Quotes & Case Studies
3–5 strong community voices

F. Appendices
Screenshots, data tables, sample feedback, raw analytics exports

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🗓️ 5. Reporting Timeline

Date	Task	Responsible
07–10 May	Collect feedback	Community & Digital Teams
11 May	Export analytics & survey data	CMS & Social Desk
12 May	Analyze and draft report	Public Awareness Coordinator
13 May	Review and revise report	SayPro Dev Royalty Advisor
14 May	Submit final report + slide summary	Awareness Desk

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✅ Final Deliverables

• Completed Campaign Feedback Form Data (CSV + Summary)
• SCDR Platform Engagement Logs
• CMS + Social Media Analytics Report
• Final Evaluation Report (PDF/Word)
• Summary Slide Deck (for internal presentation)

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