SayPro Donor Segmentation List.

The Donor Segmentation List is a strategic tool used to categorize donors based on various criteria, such as engagement level, donation history, and potential for future support. This allows SayPro to tailor communications, fundraising campaigns, and stewardship efforts, ensuring that each donor receives relevant and personalized outreach. Below is a detailed breakdown of the donor categories that could be used in the segmentation list:

1. Engagement Level Segmentation

• Highly Engaged Donors
  Definition: Donors who consistently open emails, attend events, and interact with communications. They have shown a high level of interest in SayPro’s mission.
  Criteria:
  • Opened > 75% of campaign emails
  • Participated in 2+ events or online engagement activities
  • Frequently shares content or provides feedback
• Moderately Engaged Donors
  Definition: Donors who engage occasionally but may not respond to every campaign or event invitation.
  Criteria:
  • Opened 30-75% of campaign emails
  • Attended 1 event or interacted with at least one campaign
  • Occasionally shares content
• Low Engagement Donors
  Definition: Donors who engage infrequently with campaigns or events and may need additional attention or re-engagement efforts.
  Criteria:
  • Opened < 30% of campaign emails
  • Rarely participates in events or engagement activities
  • Limited interactions on social media or other platforms

2. Donation History Segmentation

• Major Donors
  Definition: Donors who consistently give large amounts, often with annual contributions that significantly impact the organization’s goals.
  Criteria:
  • Donated $1,000 or more in a single campaign or over the course of the year
  • Likely to participate in high-value fundraising opportunities or major events
• Recurring Donors
  Definition: Donors who provide consistent support over time through monthly or yearly donations.
  Criteria:
  • Regular donations, typically more than 2-3 contributions per year
  • Donors enrolled in a recurring giving program
• One-Time Donors
  Definition: Donors who have made a single contribution but have not given again.
  Criteria:
  • Donated once in the past year
  • Haven’t yet committed to recurring donations
• Lapsed Donors
  Definition: Donors who contributed in the past but have not donated recently.
  Criteria:
  • Donors who have not made a donation in over 12 months
  • Previously contributed significant amounts but have not re-engaged

3. Potential for Future Support Segmentation

• High-Potential Donors
  Definition: Donors identified through engagement data and giving history as highly likely to increase their support or contribute at higher levels.
  Criteria:
  • Consistently engaged, either through large gifts or consistent giving
  • Responded positively to major campaigns or fundraising events
  • Have expressed interest in further involvement (e.g., volunteering, event participation, matching gifts)
• Mid-Potential Donors
  Definition: Donors who may show interest in increasing their contributions or support with further cultivation efforts.
  Criteria:
  • Donated at moderate levels, consistently engaged in communications
  • Open to receiving more personalized outreach or stewardship efforts
  • Likely to respond well to targeted appeals or new donation opportunities
• Low-Potential Donors
  Definition: Donors who show limited engagement or giving history and may need significant encouragement or re-engagement strategies.
  Criteria:
  • Donated small amounts sporadically, with low engagement
  • Lapsed or one-time donors who haven’t responded to recent campaigns
  • May need additional outreach to understand their preferences and motivations for giving

4. Demographic-Based Segmentation (Optional)

• Individual Donors
  Definition: Donors who are individuals contributing to the cause, either through one-time or recurring donations.
  Criteria:
  • Donations typically less than $500 per year
  • Likely to respond well to personalized appeals, especially during specific campaigns
• Corporate Donors
  Definition: Companies or businesses that contribute to SayPro’s efforts through sponsorships, donations, or employee matching programs.
  Criteria:
  • Donated $500 or more annually
  • Regular corporate sponsorship or support for events
• Foundation & Grant Donors
  Definition: Organizations or foundations providing grants or large donations for specific programs or initiatives.
  Criteria:
  • Donated significant funding for specific initiatives
  • Likely to continue supporting with multi-year funding

5. Communication Preferences Segmentation

• Email-Only Donors
  Definition: Donors who prefer receiving all communication and donation appeals through email.
  Criteria:
  • Open emails regularly but do not attend events or follow on social media
• Event-Only Donors
  Definition: Donors who prefer to support SayPro through event participation (either by attending or sponsoring) rather than through direct donations.
  Criteria:
  • Attend fundraising events but may not engage much via email or online channels
• Multi-Channel Donors
  Definition: Donors who engage with SayPro across multiple channels—email, social media, events, and sometimes direct mail.
  Criteria:
  • Regularly engage via email, attend events, and may follow on social media

Example Donor Segmentation List:

How to Use the Segmentation List

1. Personalized Outreach: Tailor your messaging to each segment. For example, major donors could receive exclusive updates, while low-engagement donors might get re-engagement emails or a special offer.
2. Targeted Campaigns: Use segmentation to craft targeted fundraising campaigns that speak to specific donor groups based on their past behavior, level of engagement, and future potential.
3. Tracking and Growth: Track how donors move between segments over time (e.g., from one-time donors to recurring donors) and adjust your engagement strategy accordingly.
4. Reporting and Analysis: Use this list to report on donor trends, measure campaign effectiveness, and adjust fundraising strategies to focus on high-potential segments.

This SayPro Donor Segmentation List will help maximize the efficiency and effectiveness of email campaigns, donor stewardship efforts, and overall fundraising strategies by ensuring that each donor receives communication tailored to their specific relationship with SayPro.