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SayPro Donor Feedback: Surveys or feedback forms filled out by donors and participants.

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📋 SayPro Donor Feedback – January SCDR-7

Programme: SayPro Development Royalty (SCDR)
Department: SayPro Resource Mobilisation Office
Focus: Donor and Participant Feedback Collection & Analysis
Reporting Period: January 2025


🎯 Purpose of Donor Feedback Collection

The primary objective of collecting donor feedback was to:

  • Evaluate donor satisfaction and experience during the SCDR-7 fundraising campaign.
  • Identify strengths, pain points, and preferences in the donation journey.
  • Capture qualitative and quantitative data to inform future fundraising and engagement strategies.
  • Foster a culture of listening and accountability in SayPro’s donor relations.

1. 🧾 Feedback Collection Tools and Methods

MethodDescriptionTotal Responses
Google Forms SurveySent post-donation via email and WhatsApp196
WhatsApp Voice NotesDonors were invited to share 30–60 second voice feedback42
In-Person Feedback CardsCollected during community outreach events38
Follow-Up Interviews (Phone/Zoom)Conducted with corporate and large donors10

Total Feedback Entries Collected: 286 (Individual + Corporate Donors + Participants)


2. 📊 Key Survey Results Summary (Google Form)

QuestionResult
How satisfied were you with the donation process?68% Very Satisfied, 20% Satisfied, 12% Dissatisfied
Was the purpose of the campaign clearly communicated?91% said “Yes”
Did you face any technical issues while donating?26% said “Yes”
How likely are you to donate to SayPro again?77% said “Very Likely”, 14% “Likely”, 9% “Unlikely”
Would you prefer to receive updates via email, WhatsApp, or both?48% WhatsApp, 36% Both, 16% Email only
How did you hear about the campaign?41% Social Media, 28% WhatsApp, 19% Community Event, 12% Word of Mouth

3. 💬 Thematic Analysis of Qualitative Feedback

A. Positive Feedback Themes

ThemeSample Donor Comments
Strong Emotional Appeal“The stories were real and powerful. I felt connected.”
Transparency and Trust“I knew where my money was going – that’s important.”
Effective Use of WhatsApp“WhatsApp reminders made it easy to stay involved.”
Good Cause Alignment“SayPro’s focus on youth skills is something I believe in.”

B. Negative Feedback Themes

IssueFrequencySample Comments
Technical Problems26%“The payment link didn’t work on my phone.” “I never got a confirmation.”
Lack of Follow-Up17%“I donated but didn’t hear back.” “Would have liked a thank-you note.”
Insufficient Campaign Urgency9%“I saw the posts but didn’t feel compelled to act quickly.”

4. 🧠 Corporate Donor Feedback Highlights

From 10 interviews with corporate partners and prospective donors:

  • Positive Notes:
    • SayPro’s brand is recognized and trusted in development circles.
    • Liked the proposed impact indicators (e.g., “R500 trains 1 youth”).
    • Interested in visibility and co-branding opportunities.
  • Areas for Improvement:
    • Need clearer CSR-alignment documentation.
    • More lead time for sponsorship processing.
    • Prefer quarterly partnership proposals over once-off requests.

5. 📈 Donor Suggestions for Improvement

Donors were asked, “What would improve your donation experience?” Common responses included:

Suggested Improvement% of Respondents
Add mobile payment options (SnapScan, PayFast)44%
Send automated thank-you messages38%
Share progress and stories more regularly31%
Provide donation tracking or receipts26%
Offer an easy recurring donation feature22%

6. 🧾 Feedback Utilization Plan

SayPro will integrate donor feedback into future campaigns through:

  1. Technology Upgrades:
    • Introduce a more user-friendly, mobile-optimized donation portal.
    • Automate donor receipts and thank-you emails.
  2. Communication Improvements:
    • Launch a monthly WhatsApp newsletter with campaign updates.
    • Set up a WhatsApp help desk for donation queries.
  3. Content Strategy:
    • Use more real-life impact stories earlier in campaigns.
    • Short weekly video updates showing campaign progress and beneficiary stories.
  4. Donor Recognition:
    • Send certificates of appreciation to donors who give more than R1,000.
    • Highlight top contributors (with permission) in newsletters and social media posts.

7. 📚 Feedback Records and Documentation

All feedback data has been stored securely in the SayPro internal system:

File NameLocation
DonorSurvey_Responses_Jan2025.xlsxGoogle Drive > SCDR-7 > Feedback_Reports
WhatsApp_Voicenote_Feedback_Transcripts.docxSame folder
Event_FeedbackCard_Scans.pdfSame folder
Corporate_Donor_Interviews_Summary.pdfSame folder

Data privacy protocols are followed in accordance with POPIA (Protection of Personal Information Act).


✅ Conclusion

The donor feedback collected during the January SCDR-7 campaign revealed a generally high level of satisfaction, especially in terms of emotional connection and trust in SayPro’s mission. However, the feedback also made it clear that technical, follow-up, and donor experience gaps must be addressed urgently to build long-term donor loyalty and improve campaign performance.

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