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SayPro Donor Data: Information regarding donor lists, including donor demographics, engagement, and retention.
SayPro is a Global Solutions Provider working with Individuals, Governments, Corporate Businesses, Municipalities, International Institutions. SayPro works across various Industries, Sectors providing wide range of solutions.
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📊 SayPro Donor Data – January SCDR-7
Programme: SayPro Development Royalty (SCDR)
Department: SayPro Resource Mobilisation Office
Focus: Donor Demographics, Engagement, and Retention Analysis
Reporting Period: January 1–31, 2025
🎯 Purpose of Donor Data Analysis
The analysis of donor data for January 2025 serves to:
- Understand who SayPro’s donors are (demographics, location, behavior).
- Measure the effectiveness of donor engagement strategies.
- Assess donor retention and loyalty as indicators of campaign success.
- Inform targeted outreach and personalized communication for future campaigns.
1. 👥 Donor Demographic Overview
Based on data collected from donation forms, surveys, and CRM logs, SayPro donors in January 2025 exhibited the following demographic profile:
A. Age Distribution
| Age Group | % of Donors |
|---|---|
| 18–24 | 18% |
| 25–34 | 41% |
| 35–49 | 28% |
| 50+ | 13% |
Insight: Majority of donors are within the 25–34 age range, indicating a strong millennial base with growing income and interest in social causes.
B. Gender Breakdown
| Gender | % |
|---|---|
| Female | 54% |
| Male | 45% |
| Non-binary/Prefer not to say | 1% |
C. Geographic Distribution
| Province | % of Total Donors |
|---|---|
| Gauteng | 42% |
| Western Cape | 27% |
| KwaZulu-Natal | 18% |
| Eastern Cape | 7% |
| Other (Limpopo, Mpumalanga, Online) | 6% |
D. Occupation
| Sector | % |
|---|---|
| NGO/Development | 22% |
| Corporate (Finance, IT, Retail) | 34% |
| Students | 20% |
| Educators/Training | 9% |
| Self-Employed | 8% |
| Other | 7% |
2. 💡 Donor Engagement Insights
A. Engagement Channels Used
| Channel | % of Donors Reached |
|---|---|
| WhatsApp Campaigns | 46% |
| Social Media (IG, FB, LinkedIn) | 33% |
| Email Campaigns | 12% |
| In-Person Events | 9% |
Key Finding: WhatsApp continues to be the most effective engagement tool, especially among donors under 35 and in township areas.
B. Engagement Behaviour
- Average time spent on campaign website: 2.9 minutes
- Click-through rate from social posts: 6.3%
- WhatsApp campaign response rate: 38%
- Donor content preferences:
- 51% preferred video-based appeals
- 33% responded best to visual infographics
- 16% engaged with written articles or case studies
3. 🔁 Donor Retention and Loyalty
A. Donor Type Breakdown
| Type | Number | Percentage |
|---|---|---|
| First-time Donors | 383 | 78.8% |
| Returning Donors | 104 | 21.2% |
B. Recurring Giving Status
| Metric | Value |
|---|---|
| Monthly Recurring Donors Signed Up | 28 |
| Recurring Donation Rate | 5.7% |
| Recurring Donor Retention (3+ months) | 100% (All donors from Q4 2024 retained) |
C. Repeat Donation Window
- 74% of returning donors gave again within 3–5 months.
- Most likely triggers: new campaign launch, direct WhatsApp reminder, donor story video.
4. 📈 Donor Giving Patterns
A. Donation Amounts
| Donation Range (ZAR) | Number of Donors | % of Total |
|---|---|---|
| R50–R100 | 143 | 29% |
| R101–R250 | 197 | 40% |
| R251–R500 | 92 | 19% |
| R501+ | 55 | 12% |
Average Donation: R353.40
Median Donation: R220.00
B. Top Performing Days
- Peak Donation Days: January 12 (launch), January 24 (video release), January 30 (WhatsApp reminder)
- Time of Day: 6 PM–9 PM most active giving period, especially via mobile
5. 🛠 Donor Source Analysis
| Source | Donors | % of Total |
|---|---|---|
| SayPro Social Media Campaigns | 187 | 38% |
| WhatsApp Referrals | 142 | 29% |
| Email Marketing | 58 | 12% |
| Community Events & Booths | 63 | 13% |
| Peer-to-Peer (word of mouth) | 37 | 8% |
6. 🔒 Data Protection and Compliance
SayPro complies with the Protection of Personal Information Act (POPIA). All donor data is:
- Collected with informed consent.
- Stored in an encrypted CRM system.
- Used exclusively for fundraising and reporting purposes.
- Donors can opt out or request data deletion at any time.
7. 📚 Donor Data Storage and Reporting
All donor records and analytics are organized and stored in the following systems:
| Data Category | File/System | Responsible Person |
|---|---|---|
| Donor List | “DonorMasterList_Jan2025.xlsx” | Donor Relations Officer |
| Donation Records | “DonorReceipts_Jan2025.csv” | Finance Officer |
| Demographic Analysis | “DonorProfileReport_Jan2025.docx” | M&E Officer |
| Engagement Logs | WhatsApp CRM + Email Logs | Communications Officer |
| Recurring Donor Tracker | “RecurringGiversDashboard.xlsx” | Fundraising Officer |
✅ Conclusion
The January 2025 SCDR-7 donor data analysis reveals a growing, youthful, and mobile-savvy donor base that prefers personal, fast, and visual engagement methods. While first-time donors remain the majority, donor retention is improving, and the foundation for a sustainable monthly giving model is emerging. Future campaigns must leverage behavioral data and targeted engagement to convert one-time givers into long-term supporters.
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