SayPro Develop a marketing strategy to promote the Outcome Reporting event and drive registration and attendance.

SayPro Marketing Strategy for Outcome Reporting Event

🎯 Objectives

• Raise awareness of the Outcome Reporting Event.
• Highlight the value of attending the event (insights, transparency, networking).
• Drive online registrations.
• Ensure high attendance on the day of the event.

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🧩 1. Define Target Audience

Segment	Description	Value Proposition
Government stakeholders	Funders, policymakers	Evidence of impact, ROI, governance transparency
Partners & NGOs	Collaboration groups, service providers	Shared learning, program insights, funding alignment
Corporate CSR & donors	Sponsors, philanthropic partners	Accountability, social investment impact
SayPro Community	Alumni, volunteers, current beneficiaries	Empowerment, results of participation
Media & Public	Journalists, influencers	Human interest, outcomes of development work

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📢 2. Core Messaging

Theme: “Proving Impact. Driving Change.”

Key Messages:

• “See how SayPro is transforming lives and communities.”
• “Be the first to witness the results of our work in 2024.”
• “Join leaders, partners, and change-makers for a day of data, stories, and direction.”

Content Pillars:

• Impact Stories – testimonials and real-life transformations.
• Data Highlights – key statistics, infographics.
• Thought Leadership – expert speakers, agenda teasers.
• Call to Action (CTA): “Register Now – Limited Spaces Available.”

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📆 3. Timeline and Campaign Phases

Phase	Activities
T-6 weeks	Announce event; Save-the-date email blast; Landing page live
T-5 to T-3 weeks	Social media campaign, teaser videos, speaker spotlights, registration drive
T-2 weeks	Press release, partner toolkit distribution, email reminders
T-1 week	Countdown posts, testimonials, behind-the-scenes content
Event Day	Live coverage, hashtag push, live Q&A, engagement
Post-Event	Thank-you emails, survey, video recap, report download

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🌐 4. Marketing Channels & Tactics

A. Digital Marketing

• Email Campaigns
  • Segmented email invites (past attendees, stakeholders, partners)
  • 3-part series: Invite > Reminder > Final Call
• Social Media (LinkedIn, X/Twitter, Facebook, Instagram)
  • Branded event hashtag: #SayProImpact2025
  • Countdown graphics, testimonials, video reels
  • Partner shoutouts and speaker tags
  • Paid promotion: Boosted posts and targeted ads
• Website Landing Page
  • Purpose-built registration page with:
    • Agenda, speaker bios, impact snapshots
    • Strong CTA and email signup
    • Integration with CRM (e.g., Mailchimp, Salesforce)

B. Partner & Influencer Engagement

• Co-branded promotion kits for partner organizations
• Encourage partners to share event via newsletters
• Engage SayPro alumni and ambassadors as advocates

C. PR and Media

• Press release to local and international media
• Personal outreach to key journalists and bloggers
• Offer interviews with SayPro leadership before and after the event

D. Events & Offline Promotion

• Posters and flyers in SayPro offices and community centers
• Pre-event local meetups or stakeholder briefings
• Printed invites to VIPs, government, and donors

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🎨 5. Creative Assets

• Branded event logo and theme banner
• Infographics summarizing key outcomes
• Speaker headshots and bios for social
• Video teaser featuring past impact stories
• Email headers and banners
• Slide decks for speaker promotion

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📈 6. Metrics & KPIs

Goal	KPI
Awareness	Page views, impressions, social reach
Engagement	Likes, shares, comments, video views
Registration	Registrations by source/channel
Attendance	Show-up rate (registered vs. attended)
Post-event	Feedback survey results, Net Promoter Score, media coverage

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🧠 7. Contingency & Support

• Event reminders via SMS or WhatsApp 48 and 12 hours before the event
• Tech support team on standby for virtual attendees
• Event MC/Host to engage audience and manage transitions smoothly

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✅ Next Steps

1. Finalize event branding and messaging.
2. Assign roles for content creation, social media, and email marketing.
3. Build and launch the registration landing page.
4. Develop content calendar and ad schedule.

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