📊 SayPro Data Collection – January SCDR-7

Programme: SayPro Development Royalty (SCDR)
Department: SayPro Resource Mobilisation Office
Campaign Period: January 1–31, 2025
Focus: Gathering of All Relevant Data for Evaluation of Fundraising Campaigns

🎯 Purpose of Data Collection

The primary goal of this phase of the evaluation is to gather comprehensive data from various sources related to the January 2025 fundraising campaign under SCDR-7. The collected data will be analyzed to assess the effectiveness of the campaign and inform strategic decisions for future initiatives. This involves collecting data from multiple sources such as donations, donor engagement, marketing performance, and feedback.

1. 💳 Donation Data

A. Fundraising Summary

The following data points are collected from the SayPro CRM system and the payment processing systems (PayFast, SnapScan, and Bank Transfers) to track all donations made during the campaign.

• Total Donations: R1,512,000.00
• Number of Donations: 487
• Average Donation Amount: R3,104.12
• Donor Segmentation:
  • Corporate Donations: 70% (R1,058,400.00)
  • Individual Donations: 30% (R453,600.00)
• Top Donation Amount: R100,000 (Corporate Donor)
• Smallest Donation: R10 (Individual Donor)

B. Transaction Data

• Payment Channels Used: Bank Transfer, Credit Card, PayFast, SnapScan
• Processing Fees: R14,650.00
  (Including all platform fees such as PayFast and SnapScan, as well as credit card processing)

C. Data Collection Source

• CRM system (Salesforce for donor management)
• Bank Statements
• Payment Gateway Logs (PayFast, SnapScan)
• Manual Records (Invoices, Receipts)

2. 📈 Donor Engagement Data

A. Email Campaign Data

SayPro’s fundraising campaign involved three key email campaigns. The performance data for each is tracked using the Mailchimp email marketing platform, which provides analytics on how recipients interacted with the campaign emails.

• Key Metrics:
  • Total Emails Sent: 12,500
  • Total Opens: 3,750 (30% average open rate)
  • Total Clicks: 930 (7.4% average click-through rate)
  • Bounce Rate: 2.4%
  • Unsubscribes: 1.0% overall

B. Social Media Engagement

Campaign posts on Instagram, Facebook, Twitter, and LinkedIn were tracked using the Meta Business Suite and Twitter Analytics to measure the reach and engagement levels of different types of posts.

• Key Metrics:
  • Total Reach: 186,000 impressions across all platforms
  • Engagement Rate: 3.2% average engagement rate (likes, comments, shares)
  • Highest Engagement: Instagram short videos and donation challenges

3. 💬 Feedback Data

A. Donor Feedback

Surveys and feedback forms were distributed to a sample of donors who contributed during the campaign. The SurveyMonkey platform was used for tracking donor feedback.

B. Volunteer Feedback

A short feedback form was also sent to volunteers involved in community outreach and event activation.

Qualitative Feedback:

• Donors mentioned that the emotional impact of campaign videos (particularly those focusing on youth beneficiaries) strongly motivated their donation.
• Volunteers expressed appreciation for the clear and actionable materials, although a few suggested more localized training based on region.

4. 📅 Event Data (Outreach and Activation Events)

A. Outreach Activities

In January, SayPro hosted several community events including local fundraisers, pop-up booths, and school visits. Data from these events were collected by the event coordinators and volunteers.

B. Event Feedback (Survey Data)

• Average Event Rating (out of 5): 4.4
• Satisfaction with Event Organization: 4.6
• Likelihood to Participate Again: 4.5

5. 📄 Financial Data

A. Funds Raised Breakdown

• Total Funds Raised: R1,512,000.00
• Top Donors:
  • Corporate Donations: R1,058,400.00 (70% of total)
  • Individual Donations: R453,600.00 (30% of total)
• Fundraising Expenses:
  • Marketing Costs: R100,000.00
  • Event Costs: R50,000.00
  • Payment Processing Fees: R14,650.00

Net Funds Raised: R1,497,350.00 (after deducting expenses)

6. 📋 Data Storage and Management

All data collected during the January SCDR-7 campaign is stored in SayPro’s secure digital archive system. The system ensures that data is categorized, searchable, and accessible for future analysis or reporting. The following data repositories are being used:

✅ Conclusion

Data collection for the January 2025 SCDR-7 campaign has been comprehensive and thorough. Key data sets, including donation amounts, donor engagement, feedback, event participation, and financial records, have been gathered and organized for analysis. These insights will allow SayPro to evaluate the effectiveness of this fundraising initiative and make informed decisions for future campaigns. This data also ensures transparency and accountability, allowing donors, partners, and stakeholders to access reliable and up-to-date information.