📄 SayPro Campaign Reports – January SCDR-7

Programme: SayPro Development Royalty (SCDR)
Department: SayPro Resource Mobilisation Office
Report Type: Full Campaign Report
Period Covered: 1–31 January 2025
Prepared By: Campaign Monitoring & Evaluation Unit

🎯 Purpose of the Campaign Report

This campaign report provides a comprehensive and structured summary of the fundraising activities conducted during January 2025. It aims to:

• Document campaign objectives, strategies, and execution.
• Assess key performance indicators (KPIs).
• Summarize feedback and outcomes.
• Identify challenges, lessons learned, and opportunities.
• Recommend improvements for future campaign cycles.

1. 🗓 Campaign Overview

2. 💰 Fundraising Performance Summary

Key Takeaway:

While the campaign did not fully meet its fundraising goal, it performed strongly in donor acquisition, community engagement, and digital outreach.

3. 📣 Campaign Strategies and Execution

A. Digital Fundraising

• Platforms Used: Instagram, Facebook, LinkedIn, WhatsApp, SayPro Website, Mailchimp.
• Content: Impact stories, video appeals, live donor testimonials, donation prompts.
• Highlights:
  • Instagram engagement rate: 15.4% (highest-performing platform).
  • WhatsApp broadcasts: Reached 2,800+ contacts, highest click-through rate.
  • Email campaigns (3 rounds): 27.2% average open rate.

B. Community-Based Outreach

• Locations: Soweto, Khayelitsha, Durban CBD
• Activities:
  • Door-to-door volunteer canvassing
  • Pop-up awareness booths at malls and taxi ranks
  • Community radio adverts in isiZulu, Afrikaans, and English
• Results: Generated R38,000 in physical donations and pledges.

C. Corporate Engagement

• Approached: 18 companies
• Proposals Accepted: 5
• Type of Contributions:
  • Once-off sponsorships
  • In-kind donations (event venues, printing services)
  • Recurring pledge from 2 SMEs (R2,000/month each)

4. 👥 Donor and Audience Metrics

Top Giving Method:

• EFT via SayPro Website (42% of donations)
• Mobile App/WhatsApp link (30%)
• Direct deposit/cash (28%)

5. 🔍 Monitoring and Evaluation

A. Feedback Collection

• Total Responses Collected: 276 (via forms, WhatsApp, interviews, polls)
• Common Positive Themes:
  • Personal connection with cause
  • Efficient WhatsApp communication
  • Clarity in campaign messaging
• Common Negative Themes:
  • Technical issues during donation
  • Lack of real-time donation confirmations
  • Minimal post-donation engagement

(Refer to “SayPro Feedback Collection – SCDR-7” for full details.)

B. Key KPIs vs Targets

6. ❌ Challenges Faced

1. Online Payment System Limitations
   • Incomplete transactions due to compatibility issues on mobile.
   • No auto-generated receipts or donor thank-you messages.
2. Low Corporate Conversion
   • January proved slow for corporate engagement due to budgeting cycles.
   • Short proposal turnaround time.
3. Volunteer Shortages in Rural Areas
   • Limited boots-on-the-ground presence outside major metros.
   • Affected visibility in high-potential communities.
4. Underutilization of Storytelling
   • Impact stories and beneficiary videos were released too late in the campaign to maximize emotional connection and urgency.

7. 🌱 Opportunities for Growth

8. 📌 Lessons Learned

• Donor trust is high, but technical and follow-up issues can erode satisfaction quickly.
• WhatsApp remains a high-performing engagement tool, especially in low-bandwidth areas.
• Community engagement is vital for brand credibility and donation conversion in low-income areas.
• Timeliness of content matters—campaign urgency must start early and build momentum consistently.

9. 🧾 Attachments and Supporting Documentation

The following documents are available in the SayPro Shared Campaign Folder (Google Drive → SCDR-7 → “Reporting”):

• Campaign Budget and Expenditure Sheet
• Social Media Performance Report
• Full Donor Feedback Summary
• Donation Tracker Spreadsheet
• Volunteer Logs and Event Attendance
• Fundraising Materials (flyers, social content, scripts)

10. ✅ Conclusion

The January SCDR-7 fundraising campaign showcased SayPro’s ability to mobilize grassroots communities, engage donors digitally, and build trust through transparency and clear messaging. While the campaign did not meet its financial target, it laid a strong foundation for sustainable donor engagement, particularly through community-led outreach and monthly giving strategies. Addressing technical issues and scaling internal capacity will be critical to success in upcoming campaigns.