Here’s a comprehensive SayPro Campaign Planning Template designed to streamline your public awareness campaigns, ensuring alignment with SayPro’s goals and efficient execution:

---

SayPro Campaign Planning Template

---

1. Campaign Title:

(e.g., “Clean Water, Clean Future”)

2. Campaign Month/Period:

(e.g., May 2025)

3. Campaign Theme:

(e.g., Environmental Health, Youth Empowerment)

4. Campaign Objective(s):

• (Primary goals and outcomes expected)
• (E.g., Raise awareness on water conservation practices among rural communities)

5. Target Audience:

• (Demographics, geographic location, community groups)
• (E.g., Youth aged 15-24 in rural districts)

6. Key Messages:

• (Main points to communicate)
• (E.g., “Every drop counts — conserve water to protect our future”)

7. Approved Data/Case Studies to Use:

• (Reference SayPro Data Bank or approved external sources)
• (E.g., SayPro Water Use Survey 2024)

8. Content Types & Channels:

Content Type	Description	Platform/Channel	Scheduled Date
Video	2-minute educational clip	Facebook, YouTube	May 5, 2025
Blog Post	Article on water conservation tips	SayPro Website	May 7, 2025
Social Media Post	Infographic on water usage stats	Instagram, Twitter	May 10, 2025
Webinar	Live Q&A with water experts	Zoom	May 15, 2025

9. Stakeholders & Partners:

• (List partners involved in campaign delivery)
• (E.g., Local water NGOs, community leaders)

10. Roles & Responsibilities:

Role	Person/Team	Responsibilities
Campaign Coordinator	[Name]	Oversee planning, content approval
Content Creators	[Names]	Draft and design campaign materials
Social Media Manager	[Name]	Schedule and publish posts
Analytics Officer	[Name]	Track engagement and report metrics

11. Budget Overview:

• (If applicable, outline campaign budget items)
• (E.g., Paid ads, printing costs)

12. Success Metrics:

• (Quantitative and qualitative indicators)
• (E.g., 20,000 unique views, 500 survey responses, 80% positive feedback)

13. Risks & Mitigation Plans:

• (Potential challenges and contingency actions)
• (E.g., Low internet access — supplement with offline posters)

14. Approval Status:

• Prepared by: [Name & Date]
• Reviewed by: [Name & Date]
• Approved by: [Name & Date]

---