SayPro Campaign Page Design Mockups: Development and Submission Report.

📘 Document Title:

Development and Submission of SayPro Crowdfunding Campaign Page Mockups

📅 Phase:

Week 2 – Design & Development

👥 Prepared For:

SayPro Fundraising Office, Communications Team, Design Unit

🎯 Purpose:

To outline the process of developing the initial design mockups for SayPro’s crowdfunding campaign page, the components and structure of the proposed layout, the visual and UX considerations, and the submission protocol for stakeholder approval.

1. Introduction

The design of a crowdfunding campaign page plays a pivotal role in capturing the attention of potential donors, conveying the organization’s mission, and driving conversions. A well-structured, emotionally compelling, and visually appealing design is essential to generate trust and prompt visitors to take action.

In this stage of the campaign preparation process, the SayPro Creative Team is responsible for developing and presenting initial campaign page mockups. These mockups will visualize how the final crowdfunding page will look and function before it is coded and launched. The mockups will incorporate the campaign narrative, branding elements, donation tools, and visual storytelling components.

2. Objectives of the Page Design Mockups

• Visualize the layout and user flow of the campaign landing page.
• Create a user-centric experience optimized for donations and engagement.
• Align all design elements with SayPro’s brand guidelines and campaign tone.
• Present the mockups for feedback and final approval before development.

3. Key Components of the Campaign Page

The campaign page design is centered around storytelling, simplicity, and conversion. The mockups will include the following core sections:

3.1. Hero Section (Top Banner)

• Visual: High-quality image or video showcasing SayPro youth or program environment.
• Text: Campaign slogan (e.g., “Empower Youth. Transform Futures.”).
• Call-to-Action (CTA): Prominent “Donate Now” button above the fold.
• Progress Tracker: Real-time progress bar showing donations received vs. target.

3.2. Campaign Story

• Narrative about SayPro’s mission, the campaign’s purpose, and the specific need it addresses.
• Designed with a mix of short paragraphs, bold headers, and relevant icons for readability.
• Includes an embedded video (60–90 seconds) introducing the campaign from SayPro leaders or beneficiaries.

3.3. Impact Visuals

• Infographics that clearly show:
  • “Where your donation goes”
  • “How much each donation helps”
  • “Progress made so far”

3.4. Donation Form (Integrated into Page)

• Clean, uncluttered form layout.
• Suggested donation amounts + custom input field.
• Recurring donation checkbox.
• Payment gateway buttons (Credit Card, PayPal, etc.).

3.5. Testimonials and Donor Messages

• Carousel or card format featuring:
  • Quotes and images from youth who have benefited from SayPro programs.
  • Short notes from real donors expressing why they gave.

3.6. Share and Engagement Section

• Social media share buttons with personalized messages.
• Hashtag for the campaign (#SayProEmpowers or #SayProYouth).
• Call to share the campaign with friends and networks.

3.7. FAQ and Transparency Section

• Key answers on how the funds are used, how donors receive receipts, and what impact is expected.
• Option to download the SayPro Annual Report or Program Overview PDF.

4. Design Considerations and Brand Alignment

4.1. Brand Identity

• Color Palette: SayPro Blue (#003366), Accent Yellow (#FFCC00), and neutral white/gray for background and contrast.
• Typography: Use of SayPro’s official fonts (e.g., Lato or Open Sans for digital readability).
• Logo Usage: Positioned in the top-left corner, with campaign-specific visual identity also included.

4.2. Accessibility

• High contrast between text and background.
• Clear visual hierarchy using header styles.
• Mobile-first responsive layout principles.

4.3. UX Optimization

• Ensure a minimal number of clicks between landing and donation.
• Use visual cues like arrows, animations, or color changes to guide users.
• Sticky donation button that scrolls with the user.

5. Tools Used in Mockup Development

• Figma: Primary tool for wireframing, layout design, and interactive prototyping.
• Adobe Illustrator/Photoshop: Used for image enhancements, infographic designs, and custom icons.
• Lottie Animations: Proposed for interactive elements on the page (e.g., progress bar animation).

The mockups are designed in desktop, tablet, and mobile formats to ensure consistent performance across all devices.

6. Mockup Versions and Preview Links

Three different layout concepts were created for internal discussion. Each version retains the core structure but emphasizes different strengths.

Each mockup includes:

• Hover states
• Page scrolling animation
• Mobile views
• Interactive progress bar demo

7. Feedback & Approval Process

7.1. Internal Review

• Stakeholders from the Fundraising Office, Communications, and Technical Team will review the mockups during a scheduled walkthrough session.
• Feedback will be gathered using Figma’s comment feature or the SayPro feedback form.

7.2. Revisions Timeline

• Initial Review Period: 2–3 business days
• Design Iteration: Up to 2 rounds of edits
• Final Approval Due By: [Insert Date – typically end of Week 2]

8. Submission Package

The complete submission to stakeholders includes:

• Interactive Figma links for desktop, tablet, and mobile versions
• Exported PDF versions for offline review
• Asset folder (images, icons, infographics)
• Style guide (typography, colors, spacing rules)
• Feedback collection form (Google Form or internal system)

9. Next Steps After Approval

Once mockups are approved, the campaign will move into the Development Phase:

• Front-end development of the live campaign page.
• Integration of the donation system and goal tracker.
• Testing for usability, speed, and cross-platform compatibility.
• Final page review before public launch.

10. Conclusion

The development of the initial campaign page design mockups is a foundational milestone for SayPro’s fundraising success. A well-designed, emotionally compelling page is not just a visual asset—it is a vehicle for impact, storytelling, and donor engagement.

By investing time and effort into these design mockups, SayPro ensures that the final campaign page will reflect the professionalism, passion, and purpose that defines its mission. The collaborative review and approval process will ensure all departments are aligned and ready for launch in the weeks ahead.