SayPro Campaign Overview Document: A clear, detailed document that outlines the fundraising objectives, specific strategies, timelines, and goals for February.

Here’s a list of the documents required from employees participating in the SayPro February Fundraising Campaign:

1. Campaign Overview Document:
   A clear, detailed document that outlines the fundraising objectives, specific strategies, timelines, and goals for February. This document should serve as the roadmap for the entire campaign, offering a comprehensive overview of the goals and methods to be used to achieve them.
2. Content Creation Plan:
   A plan that includes detailed content calendars, ideas for blogs, social media posts, videos, and other promotional materials to be developed during the campaign. The plan should outline the content creation process, timelines, and deadlines for each piece of content.
3. Social Media Strategy:
   A document outlining the specific social media platforms to be used, the type of content that will be shared, frequency of posts, target audience, hashtags, and strategies for engaging with followers and donors.
4. Donor Engagement Plan:
   A detailed strategy for how donors will be engaged throughout the campaign. This plan should cover how to thank donors, keep them updated, and ensure they feel valued, including emails, social media shout-outs, and other communication methods.
5. Promotional Materials and Templates:
   Any templates or materials that employees will use for emails, flyers, banners, donation pages, or social media promotions. These documents should ensure consistency in branding and messaging throughout the campaign.
6. Fundraising Tracker:
   A document or tool that tracks donations, progress toward fundraising goals, and the performance of different campaign tactics. This should include space to track both financial contributions and in-kind donations if applicable.
7. Event Planning Document:
   For any events (online or offline) held as part of the fundraising campaign, an event planning document is needed. It should include timelines, event objectives, key participants, budgets, and logistics for any virtual or in-person events.
8. Email Marketing Plan:
   A detailed strategy for email communication, including key messages, target audiences, subject lines, timing of emails, and segmentation of email lists. This will ensure the email outreach is effective and reaches the right people.
9. Volunteer Coordination Guide:
   If volunteers will be involved in the campaign, this document should outline how volunteers will be managed, including schedules, roles, expectations, and training materials to ensure they are prepared to support the campaign.
10. Budget and Financial Planning Document:
    A breakdown of the budget allocated for the fundraising campaign, including expenses for promotional activities, event costs, materials, and any paid advertisements or tools. This document will help ensure that the campaign stays within budget while reaching its goals.
11. Donor Recognition Plan:
    A document that outlines how donors will be recognized and appreciated during and after the campaign. It could include thank-you letters, gift acknowledgements, recognition on social media, or donor events.
12. Reporting and Analytics Plan:
    A plan that includes the KPIs (Key Performance Indicators) and metrics that will be tracked to measure the success of the campaign. This plan should specify tools and methods for tracking progress, donor engagement, and overall fundraising outcomes.
13. Partnership and Sponsorship Agreements:
    Any agreements or documents outlining partnerships with external organizations or sponsors who are supporting the campaign. These should detail their roles, contributions, and any expectations for collaboration.
14. Legal and Compliance Documents:
    Ensure that all fundraising activities are compliant with local laws and regulations. These documents may include terms and conditions for donations, privacy policies, and any required permits or licenses for events.
15. Donor Impact Report:
    A report or document showing how the funds raised will be used, providing transparency to donors. This document will help build trust and show how each contribution makes a difference.
16. Crisis Management Plan:
    A plan outlining procedures for handling any potential issues or crises that could arise during the campaign, such as a public relations issue or a technical problem with the donation system.
17. Campaign Communication Guidelines:
    A document that outlines the tone, voice, and messaging guidelines for all communication materials. This ensures all messaging remains consistent and aligned with SayPro’s mission and values.

By preparing these documents, employees will ensure that all aspects of the fundraising campaign are well organized, strategically executed, and on track to meet its objectives.