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SayPro Campaign Analytics & Evaluation: Monitoring the performance of the campaign and identifying areas for improvement
SayPro is a Global Solutions Provider working with Individuals, Governments, Corporate Businesses, Municipalities, International Institutions. SayPro works across various Industries, Sectors providing wide range of solutions.
Email: info@saypro.online Call/WhatsApp: Use Chat Button 👇
🎯 Objective:
To track, analyze, and evaluate the effectiveness of SayPro’s crowdfunding campaigns, enabling data-driven decision-making and continuous improvement for future fundraising success.
📊 Core Performance Metrics to Monitor
| Category | Key Metrics | Why It Matters |
|---|---|---|
| 💰 Fundraising Performance | – Total raised vs goal |
- Avg. donation size
- Daily/weekly donation trends
- Conversion rate | Measures financial success and growth | | 📈 Donor Behavior | – # of unique donors
- Returning vs new donors
- Donation sources (email, social, referral) | Understands audience segments and engagement | | 📣 Campaign Reach & Engagement | – Page visits
- Social shares
- Email open/click-through rates
- Ad impressions/conversions | Measures visibility and marketing success | | 📥 Contribution Funnel | – Drop-off rate during donation
- Checkout completion %
- Time spent on campaign page | Identifies UX and process issues | | 🧑🏾🤝🧑🏼 Engagement Quality | – Volunteer sign-ups
- Comments/messages
- Post-campaign feedback | Evaluates supporter experience and impact potential |
🧰 Tools to Use for Monitoring
| Tool | Use Case |
|---|---|
| Google Analytics | Track campaign page visits, time spent, referral sources |
| CRM (Zoho, Salesforce, etc.) | Donor behavior, segmentation, frequency |
| Email Platform (Mailchimp, Zoho Campaigns) | Open/click rates for updates & thank-yous |
| Payment Gateway Reports | Real-time donation stats, refunds, failed transactions |
| Social Media Insights (Meta, Instagram, X) | Reach, engagement, link clicks |
| Airtable / Notion | Custom dashboard for live tracking & collaboration |
| Feedback Surveys (Google Forms, Typeform) | Post-campaign evaluation from donors & teams |
📊 Example Weekly Analytics Report (Summary View)
| Metric | This Week | Total to Date | Target |
|---|---|---|---|
| Total Raised | R210,000 | R875,000 | R1,500,000 |
| New Donors | 87 | 324 | 500 |
| Page Visits | 1,240 | 6,900 | 10,000 |
| Avg. Donation | R241 | R270 | R300 |
| Checkout Drop-off Rate | 42% | — | <25% |
| Instagram Engagement Rate | 3.8% | 4.1% | 5% |
📈 Visual Dashboard Ideas
Use Canva, Google Data Studio, or Airtable to create:
- 📊 Funnel Chart: Visitors → Started Checkout → Completed Donation
- 🌍 Map View: Donations by location
- 📆 Timeline Graph: Donations over time (spikes & dips)
- 💬 Engagement Wall: Quotes, messages, feedback from supporters
🔍 Evaluation Framework
At Campaign Midpoint:
- Which channels are converting best (social, email, referrals)?
- Are we behind or ahead of pace?
- What are donors saying in comments/messages?
- What content (videos/posts) are driving the most traffic?
At Campaign End:
- What worked well and why?
- What didn’t gain traction?
- Which donor segments gave the most (e.g., youth alumni, corporate, parents)?
- Where did users abandon the process?
- Were goals clearly communicated?
🔁 Post-Campaign Debrief: Key Questions
| Area | Questions |
|---|---|
| Strategy | Did we hit our fundraising and engagement targets? Why or why not? |
| Platform | Was the donation process user-friendly? Where did people get stuck? |
| Messaging | Which messages or stories had the most impact? |
| Channels | Which marketing channels worked best for ROI? |
| Supporter Experience | Did donors feel thanked and engaged? |
| Team Coordination | What bottlenecks did we face internally? What can be improved? |
📅 Evaluation Timeline (Sample)
| Phase | Actions |
|---|---|
| Week 1–2 | Set KPIs, build dashboard, baseline metrics |
| Weekly | Monitor key metrics, adjust marketing tactics |
| Mid-Campaign | Mini evaluation + optimization |
| Final Week | Push strongest performing content & urgency CTA |
| Post-Campaign (1–2 weeks later) | Full analytics report, team debrief |
| Quarterly | Comparative analysis with other campaigns |
📁 Deliverables to Prepare
| Report | Description |
|---|---|
| 📄 Weekly Snapshot Report | Sent every Friday with high-level data + next steps |
| 📊 Final Campaign Report | Includes deep-dive analytics, donor trends, visual graphs |
| 📝 Evaluation Memo | Internal team reflection (challenges, wins, lessons learned) |
| 🎯 Recommendations Sheet | Actionable suggestions for the next campaign cycle |
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