SayPro Business Model Pitching:Target Audience Size – Engage at least 5,000 Viewers.

Event Name: SayPro Monthly Business Model Pitching
Event Date: January 2025
Location: SayPro Virtual Platform
Target Audience Size: 5,000 viewers (Live-streamed and On-Demand Sessions)

Purpose of Setting the Target Audience Size

The goal for SayPro Monthly Business Model Pitching is to engage a minimum of 5,000 viewers throughout the month, both through live-streamed sessions and on-demand content. This target size will ensure broad visibility for the event, encouraging engagement with employees, stakeholders, potential investors, and external audiences. It reflects SayPro’s ambition to make the event not only an internal competition but also an event with external visibility that highlights the company’s commitment to innovation and business growth.

Key Goals for Achieving the Target Audience Size

1. Showcase Innovation and Talent: Reaching a large audience allows SayPro to demonstrate its capacity for fostering entrepreneurial thinking and innovative solutions within the company, while also establishing its presence as a hub for new business ideas.
2. Attract External Interest: A larger audience attracts attention from external stakeholders, including potential investors, partners, and industry influencers. This can lead to opportunities for business development, networking, and growth.
3. Foster Employee Engagement: Engaging both employees and external audiences enhances employee morale and pride in the organization, reinforcing the value of creativity and innovation in the workplace.
4. Drive External Recognition: By reaching 5,000 viewers, the event will gain more recognition from the business and tech communities, helping to build SayPro’s reputation as a forward-thinking company.

Strategies to Achieve the Target Audience Size of 5,000 Viewers

1. Comprehensive Event Promotion

• Social Media Campaigns: Use all of SayPro’s social media channels (LinkedIn, Twitter, Facebook, Instagram) to promote the event, emphasizing the uniqueness of the business models presented and the benefits for viewers, such as learning new market trends, networking opportunities, and insights into emerging industries.
• Influencer and Partner Promotion: Leverage influencers within the industry and strategic partners to help promote the event across their networks. These external networks could significantly increase exposure, especially within startup ecosystems and innovation communities.
• Email Newsletters: Send targeted email newsletters to employees, stakeholders, and potential external audiences who have shown an interest in business and innovation events, encouraging them to register for the live-streamed or on-demand sessions.

2. Interactive Live-Stream Features

• Real-Time Engagement: During the live-streamed pitching sessions, provide interactive features such as live Q&A, polling, audience voting on audience choice awards, and chat functionality to keep the audience engaged and make the experience more interactive.
• Gamification and Incentives: Encourage the audience to participate by offering incentives such as prizes for the best live-vote or feedback, ensuring more engagement and excitement from viewers.

3. On-Demand Accessibility

• Post-Event Accessibility: Make all the recorded sessions available on-demand after the event. This ensures that even those who cannot attend the live-streamed sessions will be able to view the pitches at their convenience.
• Promotional Clips and Highlights: Create short, engaging clips from the live event and post them on social media, driving traffic back to the full sessions on-demand. The promotional clips can highlight the most innovative business models, key insights from judges, or notable interactions with the audience.

4. Collaborative Event Partnerships

• Partner with Industry Groups: Collaborate with industry associations, accelerators, or other innovation-focused organizations to co-promote the event. This expands the reach beyond SayPro’s internal audience and positions the event as an essential platform for entrepreneurial activity.
• Media Partnerships: Secure partnerships with media outlets that cover entrepreneurship, technology, or innovation. This can increase event visibility and draw in audiences interested in the latest trends and business models.
• Involve Alumni or Notable Speakers: Engage industry thought leaders, successful entrepreneurs, or SayPro alumni to attend, speak, or even judge the event. Their following and networks can contribute significantly to drawing in viewers.

5. Targeted Advertising

• Paid Social Media Advertising: Invest in targeted ads on social media platforms, such as LinkedIn or Facebook, aimed at professionals interested in startups, innovation, and business development. These ads can be tailored to reach people who are most likely to be interested in the business model pitching event.
• Event Platforms: List the event on various event platforms and aggregators, such as Eventbrite or Meetup, where external audiences might discover the event and register for virtual attendance.

6. Email Marketing and Reminders

• Pre-Event Reminder Emails: Send multiple reminder emails to employees, partners, and external invitees, keeping the event at the forefront of their attention. The emails will provide key details, highlight the schedule, and remind viewers of the value of attending the live-streamed sessions.
• Engagement Emails Post-Event: After the event, send follow-up emails with links to on-demand sessions and summaries, along with a call to action for those who may want to explore investment opportunities or further engagement with the winning business models.

7. Internal Engagement with Employees

• Employee Ambassador Program: Encourage SayPro employees to promote the event within their own networks, both internally and externally. This can include sharing the event on personal social media accounts and forwarding email invitations to friends, family, or professional contacts who might be interested.
• Internal Communications: Use SayPro’s internal communication channels (company intranet, newsletters, and announcements) to keep employees updated on event details and encourage them to invite others, including external contacts, to join the virtual event.

8. Post-Event Content Distribution

• On-Demand Availability for Extended Audience Reach: Post-event, ensure the content is available for a longer period (at least a few weeks) for on-demand viewing. This will increase the likelihood of additional views beyond the live event date.
• Engaging Blog Posts and Articles: Create and share post-event content such as blog posts, articles, and even podcasts summarizing key moments from the event, such as insights from the judges, top business model ideas, and next steps for the winning teams. This content will keep the event top of mind and can also attract a new audience in the weeks following the live event.

Measuring Audience Engagement and Success

To track the success of meeting the 5,000 viewer target, the following metrics will be closely monitored:

• Live Stream Views: Track the number of unique viewers who attend the live-streamed sessions.
• On-Demand Views: Track how many people access the on-demand content post-event, using the SayPro platform’s analytics tools.
• Engagement Rates: Measure real-time interaction levels during the live sessions (comments, votes, questions) to assess the level of audience engagement.
• Social Media Mentions and Hashtags: Monitor the number of times the event is mentioned on social media platforms using the event’s dedicated hashtags.
• Audience Feedback: Use post-event surveys and feedback forms to measure the satisfaction of the audience and identify ways to improve future events.

Conclusion

By setting a target audience size of 5,000 viewers, the SayPro Monthly Business Model Pitching event aims to showcase the talent and innovation within the company while also attracting external interest from stakeholders, investors, and the wider business community. Through strategic promotion, interactive features, external partnerships, and strong post-event engagement, this goal is achievable and will significantly elevate the impact and visibility of the event, creating lasting opportunities for both participants and SayPro as a whole.