SayPro 100 ways to engage with new and returning donors during a non-profit’s fundraising campaign on its website.

Website Design and Navigation

1. Create a visually appealing campaign landing page.
2. Use a prominent “Donate Now” button on every page.
3. Incorporate impactful visuals, such as photos and videos.
4. Highlight the campaign progress with a donation thermometer.
5. Ensure mobile-friendly website design.
6. Include compelling, emotionally-driven headlines.
7. Use clear and concise calls to action (CTAs).
8. Add a pop-up to encourage donations.
9. Include donor testimonials on the homepage.
10. Create separate sections for new and returning donors.
11. Add navigation links for “Ways to Give.”
12. Use interactive graphics to explain your mission.
13. Offer a real-time donor activity feed (e.g., “John from Chicago just donated!”).
14. Optimize website speed for fast loading times.
15. Include a FAQ section to answer common donor questions.
16. Highlight urgent needs with bold banners.
17. Make the donation process simple (fewer clicks).
18. Include a “Why Donate” section explaining impact.
19. Ensure accessibility for people with disabilities.
20. Feature a countdown timer for campaign deadlines.
21. Add a sticky donation button that follows scrolling.
22. Provide a detailed breakdown of where donations go.
23. Incorporate campaign branding throughout the site.
24. Offer a “How It Works” infographic for new visitors.
25. Make giving tiers with descriptions (e.g., $50 = 10 meals).

Engaging Content and Personalization

26. Feature stories from beneficiaries of your nonprofit.
27. Add a video message from your nonprofit’s leader.
28. Include testimonials from long-term donors.
29. Provide blog posts about the impact of donations.
30. Share campaign updates in real-time.
31. Offer a personalized thank-you message after donations.
32. Let donors choose where their funds are allocated.
33. Create a quiz that links personal interests to your cause.
34. Post a “Hero Wall” listing major contributors.
35. Include campaign-specific hashtags.
36. Host a live stream embedded on your website.
37. Feature before-and-after photos of completed projects.
38. Offer downloadable campaign brochures or flyers.
39. Allow donors to share their giving stories in a guestbook.
40. Publish a list of upcoming fundraising events.
41. Embed a testimonial video from a program participant.
42. Use donor-centric language throughout the site.
43. Offer shareable infographics about your cause.
44. Display a leaderboard for recurring donors.
45. Allow users to see impact stories for their donation amount.
46. Feature a Q&A section with program beneficiaries.
47. Provide monthly giving options directly on the homepage.
48. Highlight specific campaign milestones achieved so far.
49. Add personalization elements like donor names on pages.
50. Create downloadable guides for supporting your cause.

Interactive Features and Tools

51. Add an interactive donation calculator.
52. Use gamification (e.g., donation challenges).
53. Offer live chat support to answer donor questions.
54. Create a virtual “Wall of Support” showing donor names.
55. Enable donors to leave comments on the campaign page.
56. Embed polls about campaign-related topics.
57. Let donors write messages to beneficiaries.
58. Host an interactive webinar embedded on the site.
59. Provide donors with certificates they can download.
60. Create a virtual gift catalog for donors to choose specific items.
61. Allow donors to track the progress of their contributions.
62. Host a live fundraising thermometer update.
63. Add an interactive quiz to match donors with programs.
64. Include an option for donors to fundraise on your behalf.
65. Use a matching gift tool to increase donations.
66. Incorporate a feature to dedicate donations in someone’s name.
67. Add a thank-you video personalized with donor names.
68. Host a scavenger hunt or digital puzzle related to your cause.
69. Provide a progress bar for monthly recurring donations.
70. Use interactive maps showing where donations are making an impact.
71. Create an online pledge form for future donations.
72. Host live fundraising challenges or raffles.
73. Offer a “virtual thank-you card” builder for donors to send to friends.
74. Allow donors to vote on campaign initiatives.
75. Feature a donor appreciation gallery.

Retention and Follow-Up Strategies

76. Send automated email thank-yous with personalized messages.
77. Offer early access to campaign results for returning donors.
78. Include donors in exclusive newsletters about the campaign.
79. Provide special badges for repeat donors.
80. Create a “VIP Donor Club” section on your site.
81. Highlight recurring donors in your email campaigns.
82. Host exclusive donor-only virtual events.
83. Provide free access to reports or studies from your nonprofit.
84. Feature donor testimonials prominently on your site.
85. Include an option for donors to remain anonymous.
86. Send reminders for recurring giving opportunities.
87. Offer digital rewards like wallpapers or e-books.
88. Create a loyalty program where repeat donors earn rewards.
89. Add a feedback form for donor suggestions.
90. Send annual impact summaries to past donors.
91. Allow donors to opt into text message updates.
92. Use retargeting ads to bring back one-time visitors.
93. Share year-end tax benefits for donations prominently.
94. Offer exclusive downloadable guides or webinars.
95. Provide discounts on merchandise for returning donors.
96. Create a donor referral program.
97. Send holiday-themed thank-you notes.
98. Offer social media badges for loyal donors.
99. Host a donor appreciation week on the website.
100. Highlight the total lifetime contributions of recurring donors.