Events and strategic activities plan and 12 months calendar of activities and events

1. Strategic Plan Outline
The strategic plan should define your organization’s goals, objectives, and the steps needed to achieve them.

1.1 Mission Statement
A concise statement outlining your organization’s purpose and core values.

1.2 Vision Statement
A statement describing the future you want to create through your activities.

1.3 Core Values
The guiding principles or beliefs that will steer decision-making and actions.

1.4 Objective
Specific, measurable, achievable, relevant, and time-bound (SMART) goals you aim to achieve in the 12-month period.

1.5 Key Strategies
High-level approaches for reaching the objectives. For example:
– Increase brand awareness
– Enhance customer engagement
– Improve operational efficiency

1.6 Action Plans
Concrete actions that will help meet the objectives. Each action plan should be broken down into:
– Task:What needs to be done?
– Responsible person/team:Who is responsible for it?
– Timeline: When will it be completed?

1.7 Budget and Resources
Estimate the financial and human resources needed to implement the strategies and actions.

2. 12-Month Calendar of Activities & Events

Create a calendar that aligns with the objectives and actions identified in the strategic plan. This will include regular activities, key events, milestones, and deadlines.

Here’s an example of how you might structure a 12-month calendar:

Month 1-3: Foundation and Planning
– January:
– Finalize the strategic plan.
– Kickoff meeting with team to discuss objectives and timelines.
– Review and update website and marketing materials.
– Set up monthly progress tracking.

– February:
– Begin outreach for partnerships or sponsors for upcoming events.
– Create and launch social media campaign for brand awareness.
– Attend networking events to build industry connections.

– March:
– First progress review and adjustment of strategies if needed.
– Launch a customer survey for feedback on services/products.
– Plan the first major event of the year.

Month 4-6: Execution and Mid-Year Check-In
– April:
– Host the first major event (e.g., a conference, webinar, or launch event).
– Execute mid-year marketing push.
– Collect data and feedback from the event.

– May:
– Analyze survey results and adjust strategies based on feedback.
– Plan and start promoting summer campaign or product launch.

– June:
– Mid-year review and adjust strategic plan if necessary.
– Prepare for second major event (e.g., annual gala or customer appreciation event).

Month 7-9: Growth and Engagement
– July:
– Host the second major event.
– Launch a special summer offer or promotion.
– Focus on enhancing customer engagement and loyalty programs.

– August:
– Plan for end-of-year push (holidays, etc.).
– Evaluate the performance of strategies and campaigns so far.

– September:
– Host a “back-to-school” or fall-related campaign.
– Launch a referral program or similar to boost engagement.
– Prepare for any upcoming year-end events.

Month 10-12: Review, Adjust, and Plan for Next Year
– October:
– Focus on year-end sales or promotions.
– Assess team performance and provide necessary training.
– Plan end-of-year thank-you events for clients/customers.

– November:
– Host the final large event for the year (e.g., end-of-year party or product showcase).
– Finalize budget for next year and start setting new objectives.

– December:
– Annual review meeting with team and stakeholders.
– Reflect on successes and challenges of the year.
– Begin drafting the strategic plan for the following year.