SayPro Sponsorship Activation Checklist: A checklist to ensure all deliverables (branding, visibility, promotional support) for sponsors are completed on time.

SayPro Sponsorship Activation Checklist

Purpose:

The SayPro Sponsorship Activation Checklist is a systematic guide used by the Sponsorship and Event teams to track and confirm the completion of all sponsor deliverables. It helps guarantee that branding, visibility, promotional support, and other agreed-upon benefits are executed flawlessly according to contracts, ensuring sponsor satisfaction and maximizing their return on investment.

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Checklist Overview:

This checklist covers all phases of activation—from pre-event preparations through event execution to post-event reporting—ensuring nothing is overlooked.

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Activation Checklist Categories & Items:

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1. Pre-Event Deliverables

Item	Description	Status (✔/✘)	Deadline	Notes
Receive sponsor logos and branding assets	Obtain high-resolution logos, brand guidelines, etc.		[Date]
Confirm sponsorship deliverables	Review signed contract to confirm all agreed benefits		[Date]
Develop event signage	Design banners, posters, and signage with sponsor logos		[Date]
Secure digital assets for promotion	Prepare web banners, social media graphics, email templates		[Date]
Schedule social media posts	Plan and calendar sponsor shoutouts and mentions		[Date]
Finalize sponsor booth/activation details	Confirm booth location, setup requirements, staffing		[Date]
Confirm speaker or session sponsorships	Coordinate sponsor participation in panels or talks		[Date]
Obtain necessary approvals	Ensure all sponsor branding materials meet SayPro guidelines		[Date]

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2. Event-Time Deliverables

Item	Description	Status (✔/✘)	Deadline	Notes
Install physical branding	Set up banners, posters, branded booths		Event start
Verify logo placement	Confirm logos appear correctly on signage and materials		Event start
Execute digital promotions	Publish scheduled social media posts and email blasts		Event duration
Facilitate sponsor activations	Support sponsor product demos, giveaways, or contests		Event duration
Ensure sponsor recognition during program	Announce sponsors during sessions and keynotes		Event duration
Distribute sponsor merchandise	Provide agreed branded items to attendees		Event duration
Capture sponsor engagement data	Track booth visits, social media tags, engagement stats		Event duration

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3. Post-Event Deliverables

Item	Description	Status (✔/✘)	Deadline	Notes
Compile sponsorship activation report	Document completed deliverables and engagement metrics		[Date]
Share event highlights with sponsors	Provide photos, videos, and social media coverage		[Date]
Deliver ROI and impact report	Summarize exposure, impressions, and feedback		[Date]
Collect sponsor feedback	Request input on satisfaction and improvement areas		[Date]
Archive activation materials	Store digital and physical assets for record-keeping		[Date]

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Additional Checklist Notes:

• Responsible Parties: Assign specific team members or departments to each checklist item to ensure accountability.
• Regular Updates: Review and update the checklist weekly during the lead-up to the event.
• Sponsor Communication: Keep sponsors informed of activation progress and timelines.
• Contingency Plans: Prepare backup options for key deliverables in case of unforeseen issues.
• Quality Control: Perform final checks before and during the event to verify accuracy and brand compliance.

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Benefits of Using the SayPro Sponsorship Activation Checklist:

• Prevents missed or delayed deliverables.
• Enhances coordination among SayPro teams and with sponsors.
• Demonstrates professionalism and reliability to sponsors.
• Supports successful sponsor relationships and renewals.
• Provides clear documentation for internal review and reporting.