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SayPro Closing Sponsorship Deals: Task: Finalize all ongoing sponsorship negotiations and close deals with at least 5-10 new sponsors. Deadline: 08-10-2025 Expected Outcome: Secure at least 5 new sponsors with fully signed contracts.

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SayPro Closing Sponsorship Deals

Task Overview:

Task: Finalize all ongoing sponsorship negotiations and close deals with at least 5–10 new sponsors.
Deadline: 08 October 2025
Expected Outcome: Secure a minimum of 5 new sponsors with fully signed sponsorship contracts, aligned with SayPro’s visibility and revenue goals for upcoming programs or events (e.g., SayPro Festival, Learning Initiatives, etc.).


Objective:

To efficiently wrap up all active sponsorship negotiations, ensuring timely decision-making, agreement finalization, and contract signing. This task supports SayPro’s goal of expanding its partnership base, meeting revenue targets, and ensuring that all sponsor-related commitments are finalized in time for activation and implementation.


Key Goals:

  1. Close sponsorship deals with a minimum of 5 confirmed sponsors by the deadline.
  2. Ensure each sponsor signs a formal agreement, with clear terms and deliverables.
  3. Finalize financial commitments or in-kind arrangements for activation planning.
  4. Provide each confirmed sponsor with an onboarding timeline.

Detailed Activities and Steps:


1. Review and Prioritize Open Negotiations

  • Identify all sponsors currently at negotiation or proposal stage.
  • Prioritize those with the highest likelihood of closing.
  • Prepare a Sponsor Status Matrix listing:
    • Sponsor name
    • Contact person
    • Package discussed
    • Deal value
    • Status (Negotiation, Pending Contract, Verbal Commitment)
    • Obstacles (budget approval, deliverables clarification, etc.)

2. Schedule and Conduct Final Discussions

  • Reach out to sponsors individually and schedule closing calls or meetings.
  • Prepare a Final Sponsorship Brief that includes:
    • Package summary
    • Final pricing (with any agreed modifications)
    • Updated benefit list and fulfillment timeline
    • Draft agreement for review

Tip: Use persuasive and personalized communication, emphasizing urgency due to limited time and space availability.


3. Resolve Any Outstanding Issues

  • Answer questions about deliverables, value proposition, logistics, and branding.
  • Offer slight flexibility if necessary (e.g., custom benefit substitution) without compromising key sponsorship structures.
  • Clearly communicate deadlines and next steps for finalization.

4. Finalize and Send Contracts

  • Use SayPro’s Sponsorship Agreement Template.
  • Include:
    • Sponsorship tier and fee
    • Payment terms and deadlines
    • Branding/visibility rights and obligations
    • Event activation timeline
    • Termination and refund clauses
  • Send for signature via e-signature platform (e.g., DocuSign, Adobe Sign) or email for printing.

5. Confirm and Collect Signatures

  • Follow up within 48 hours of sending contracts.
  • Provide assistance with internal processing if needed (e.g., sponsor legal/finance team).
  • Once signed, acknowledge the agreement with a formal welcome email and invoice if applicable.

6. Update Sponsor Tracker

  • Record the closed deal in the SayPro Sponsorship Acquisition Tracker.
  • Mark the status as “Closed – Signed”.
  • Note payment due dates, sponsor point of contact, and fulfillment responsibilities.

7. Initiate Onboarding for Closed Sponsors

  • Share sponsor onboarding materials, including:
    • Event schedule and branding deadlines
    • Logistics brief (for activations, booths, digital promo)
    • Contact information for relevant SayPro teams (e.g., marketing, finance)
  • Begin preparation for sponsor benefit implementation (logo collection, social media features, etc.)

Deliverables:

  • At least 5 fully signed sponsorship agreements.
  • Sponsorship value summaries (monetary and in-kind).
  • Updated sponsor fulfillment schedules.
  • Invoices and/or proof of payment initiation (where applicable).
  • Sponsor onboarding confirmation emails.

Tools & Templates to Use:

Tool/TemplatePurpose
Sponsor Status MatrixPrioritize and track negotiations
Sponsorship Agreement TemplateStandardized legal contract
Final Sponsorship Brief TemplateSummarized proposal with benefits
Sponsor Tracker (Excel/CRM)Live deal status updates
Sponsor Onboarding KitMaterials to guide sponsors post-signing
Closing Email ScriptsProfessional messaging for follow-up and closure

Roles & Responsibilities:

RoleResponsibility
Sponsorship ManagerLead negotiation and deal finalization
Legal AdvisorReview and approve final agreements
Finance OfficerIssue invoices and monitor payments
Marketing/Branding TeamPrepare assets for sponsor benefit delivery
Admin SupportTrack signatures, upload documents, coordinate communications

Timeline:

DateActivity
01–03 Oct 2025Final calls and brief delivery
04–05 Oct 2025Send and follow up on contracts
06–07 Oct 2025Confirm signatures, finalize payments
08 Oct 2025Report submission: All deals closed and onboarded

Monitoring & KPIs:

IndicatorTarget
Number of new sponsors signed≥ 5
Total sponsorship value securedAs per event target
% of contracts signed before deadline100% by 08 Oct 2025
Onboarding completion rate100% of new sponsors

Expected Outcome:

  • A minimum of 5 new sponsorship deals fully closed and signed.
  • Complete documentation and onboarding of all new sponsors.
  • Financial and branding preparation aligned for upcoming events.
  • Strengthened partner base and relationship-building foundation for SayPro.

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