SayPro Task: Begin sponsor activation by placing sponsor logos on digital platforms, promotional materials, and confirming event-day visibility.

SayPro Task: Begin Sponsor Activation by Placing Sponsor Logos on Digital Platforms, Promotional Materials, and Confirming Event-Day Visibility

Objective:
To initiate the sponsor activation phase by ensuring all confirmed sponsors receive prominent and agreed-upon visibility across SayPro’s digital channels, printed promotional materials, and on-site event branding. This task solidifies sponsor value delivery and enhances their engagement with the festival audience.

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1. Collect and Verify Sponsor Branding Assets

Request High-Quality Logos and Brand Guidelines

• Contact each sponsor to obtain:
  • Official logo files (preferably vector formats such as .AI, .EPS, or high-res PNG)
  • Brand color codes, fonts, and usage guidelines
• Confirm logo versions for different backgrounds (light/dark) and formats (horizontal/vertical)

Confirm Sponsorship Deliverables Related to Branding

• Review signed contracts to verify:
  • Logo placement locations and sizes
  • Frequency and timing of digital mentions
  • Inclusion in printed materials
  • Event-day branding specifics (banners, booths, signage)

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2. Place Sponsor Logos on Digital Platforms

Website Integration

• Update SayPro’s official event website with sponsor logos in designated areas such as:
  • Homepage sponsor banner or carousel
  • Dedicated “Sponsors” page
  • Partner sections on relevant pages (schedule, speakers, etc.)
• Ensure clickable logos link to sponsors’ websites or campaigns, if agreed.

Social Media and Email Campaigns

• Incorporate sponsor logos and mentions in:
  • Festival announcement posts and countdowns
  • Paid social ads or sponsored content
  • Email newsletters and promotional blasts
• Schedule posts in alignment with sponsorship agreements to maximize visibility.

Digital Ads and Banners

• Place logos in digital advertising materials across platforms (Google Ads, festival apps, partner sites).

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3. Incorporate Logos into Promotional Materials

Printed Collateral

• Coordinate with the design and print teams to include sponsor logos on:
  • Event posters, flyers, and brochures
  • Programs and schedules distributed on-site
  • Tickets and badges, if applicable

Event Merchandise

• Include sponsor branding on official festival merchandise such as:
  • T-shirts, tote bags, wristbands
  • Giveaways or promotional items

Media and Press Kits

• Add sponsor logos to press releases, media kits, and official communications sent to journalists and influencers.

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4. Confirm Event-Day Visibility and Activation

Coordinate On-Site Branding

• Confirm logo placements on:
  • Event signage (entrance banners, stage backdrops, directional signs)
  • Sponsor booths, activation zones, and hospitality areas
  • Digital screens and presentations during the event

Logistics and Setup Planning

• Share branding asset specifications with production and event teams.
• Confirm deadlines for printing and installation of physical branding.
• Schedule load-in/load-out times for sponsor booths or exhibits.

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5. Communicate and Confirm with Sponsors

Provide Activation Timelines

• Share detailed activation schedules with sponsors outlining when and where their logos and branding will appear.

Share Mockups and Proofs

• Send sponsors draft visuals or mockups of their branding placements for approval before final production.

Maintain Open Communication

• Keep sponsors updated on progress and any changes.
• Provide a direct contact for questions or last-minute requests.

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6. Track and Report on Activation Progress

Use a Deliverables Checklist

• Maintain a tracking sheet for each sponsor’s activation components, marking status as:
  • Pending
  • In Progress
  • Completed

Prepare Regular Status Updates

• Report internally and to sponsors on activation milestones achieved.

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Outcome:

By systematically placing sponsor logos across digital platforms, promotional materials, and event-day visibility points, SayPro ensures sponsors receive the exposure promised in their agreements. This early activation builds sponsor confidence, maximizes their return on investment, and enhances the overall festival experience.