SayPro Sponsor Activation: Begin to activate sponsorship agreements, ensuring sponsors are represented across festival materials, digital platforms, and other marketing initiatives.

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SayPro Sponsor Activation Plan

Objective:
Begin the comprehensive activation of all SayPro sponsorship agreements to ensure that each sponsor receives the full value of their partnership. This includes visible representation across festival materials, digital platforms, and all other relevant marketing and communication channels.

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1. Review & Finalize Sponsorship Agreements

• Confirm Deliverables: Review signed sponsorship agreements to verify the specific deliverables, benefits, and timelines agreed upon with each sponsor.
• Point of Contact: Assign an internal point of contact (POC) for each sponsor to manage communication and ensure streamlined execution.
• Kick-Off Meeting: Schedule a sponsor-specific kick-off call or meeting to align on branding guidelines, content submission timelines, and deliverable expectations.

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2. Branding & Visual Representation

• Logo Placement:
  • Integrate sponsor logos on all festival promotional materials including posters, flyers, banners, and brochures.
  • Ensure logo positioning and sizing align with the sponsorship tier (e.g., Platinum, Gold, Silver).
• On-Site Signage:
  • Design and print signage for physical representation at the festival venue(s) such as step-and-repeat walls, stage banners, and booth signage.
  • Include sponsor branding in directional and informational signage, where applicable.
• Co-Branded Merchandise:
  • If included in the agreement, begin production of co-branded merchandise (T-shirts, lanyards, tote bags, etc.) featuring sponsor logos.

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3. Digital Platform Integration

• Website:
  • Create a dedicated “Sponsors” page listing all partners with logos, brief descriptions, and links to their websites.
  • Feature sponsors on homepage banners and in relevant sections (e.g., event schedule, artist line-up, ticketing).
• Email Marketing:
  • Integrate sponsor logos and messaging in all outgoing email newsletters and announcements.
  • Allow for sponsor-dedicated emails or spotlights, if part of the agreement.
• Social Media Campaigns:
  • Develop a content calendar with scheduled posts highlighting each sponsor.
  • Use sponsored content formats (e.g., Instagram Reels, Facebook Stories) to promote sponsor activations and competitions.
  • Tag sponsors and encourage them to cross-share content.

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4. Content Collaboration

• Co-Branded Posts:
  • Coordinate the creation of custom content (videos, interviews, contests) co-branded with sponsors to drive engagement.
• Influencer & Ambassador Integration:
  • If applicable, ensure festival influencers or ambassadors are briefed on sponsors and incorporate brand mentions or product placements in their content.
• Event Apps or Digital Guides:
  • Include sponsor ads or banners in official event apps or digital attendee guides.

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5. Sponsor Booths & Activations

• On-Site Activations:
  • Assist sponsors with planning their on-site activations such as sampling stations, photo booths, or experiential marketing setups.
  • Coordinate space allocation, staffing support, and logistics with festival operations.
• Speaking Opportunities:
  • Offer speaking slots or panel involvement to sponsors, if agreed upon.
• Product Placement:
  • Integrate sponsor products into festival experiences where possible (e.g., drinks served, swag bags, artist backstage areas).

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6. Performance Tracking & Reporting

• Engagement Metrics:
  • Begin tracking sponsor impressions and engagement across channels (web, social, on-site).
• Sponsor Reports:
  • Create templates for post-event reporting to demonstrate ROI, including visuals, traffic data, and engagement stats.
• Feedback Loop:
  • Establish regular check-ins with sponsors for feedback and adjustments throughout the activation phase.

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7. Compliance & Quality Control

• Brand Guidelines Adherence:
  • Ensure all sponsor assets used follow their brand and messaging guidelines.
• Approval Workflows:
  • Set up review and approval processes for all sponsor-related materials before publication or distribution.

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By initiating the above steps, SayPro ensures that sponsor activations are timely, impactful, and aligned with mutual expectations—helping to build long-term strategic partnerships while enhancing the overall festival experience.