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📄 SayPro Visual Asset Checklist (Photos, Charts, Testimonials)
SayPro is a Global Solutions Provider working with Individuals, Governments, Corporate Businesses, Municipalities, International Institutions. SayPro works across various Industries, Sectors providing wide range of solutions.
Email: info@saypro.online Call/WhatsApp: Use Chat Button 👇
Document Title: SayPro Visual Asset Checklist for Donor Reports
Department: SayPro Fundraising, Sponsorships, Donations, and Crowdfunding Office
Associated Teams: SCMR-2 Donor Reporting | SayPro Marketing Royalty | SayPro Media & Content Division
Platform: https://saypro.online
Version: 1.3
Access Level: Internal Use – Verified Contributors & Officers Only
🔷 Purpose of the Document
The SayPro Visual Asset Checklist is a standardized tool used by SayPro teams to collect, validate, and prepare visual content—including photos, charts, infographics, and testimonials—for integration into donor impact reports, presentations, social media content, and campaign materials.
This checklist ensures that all visual assets meet SayPro’s branding, quality, and ethical standards while aligning with project outcomes and communication goals.
🔷 Strategic Importance of Visuals
- 📸 Photos bring projects to life and humanize donor contributions.
- 📊 Charts and infographics show measurable results and impact.
- 🗣️ Testimonials convey authentic stories and emotional resonance.
Using these assets correctly enhances transparency, inspires continued support, and strengthens donor engagement across all SayPro platforms.
🔷 Scope of Use
This checklist applies to all SayPro employees, contractors, field staff, and volunteers involved in:
- Monthly SCMR-2 donor reporting
- Annual impact publications
- Fundraising campaign visuals
- Grant submissions and presentations
- Event documentation
- Website and social media updates
🔷 Key Categories in the Visual Asset Checklist
1. 📸 PHOTOS
| Requirement | Description |
|---|---|
| ✅ High Resolution (minimum 300 DPI) | For print and digital publishing quality |
| ✅ Project Relevance | Image must reflect the funded initiative or its beneficiaries |
| ✅ Human Element | Prefer images with participants, volunteers, or communities |
| ✅ Location Tagging | Include metadata or captions with location name and project title |
| ✅ Consent Documentation | Signed photo release forms for any identifiable individuals |
| ✅ SayPro Branding | Photos should include SayPro signage, shirts, or context when possible |
| ✅ Originality | Avoid stock photography unless pre-approved by the Marketing Team |
Examples of Use: Before-and-after construction shots, classroom activities, training sessions, health outreach, handover ceremonies.
2. 📊 CHARTS & DATA VISUALIZATIONS
| Requirement | Description |
|---|---|
| ✅ Data Accuracy | Use most recent verified statistics from SayPro systems |
| ✅ Title and Labeling | Clearly labeled axes, legends, titles, and sources |
| ✅ Aligned with KPI Goals | Reflect key metrics relevant to the donor’s funded area |
| ✅ Template Usage | Use official SayPro chart styles and design templates |
| ✅ Color Coding | Apply SayPro brand colors to ensure consistency |
| ✅ Export Format | Provided in PNG, JPG, and embedded SVG/PDF for scalability |
Examples of Use:
- Number of beneficiaries reached over time
- Growth in participation rates
- Funds distribution by category
- Regional project breakdown
3. 🗣️ TESTIMONIALS & QUOTES
| Requirement | Description |
|---|---|
| ✅ Authenticity | Must be sourced directly from project participants, staff, or community leaders |
| ✅ Attribution | Full name, age, role, and location where possible (e.g., “Ayanda M., 17, KwaMashu”) |
| ✅ Translation Accuracy | If translated from local language, ensure professional-level quality |
| ✅ Consent Form | Verbal or written permission to publish quotes |
| ✅ Quote Clarity | Avoid grammatical errors while preserving original voice |
| ✅ Length Guidance | Short: 1–2 sentences for captions; Long: 1 paragraph for stories |
| ✅ Supplement with Image | Pair testimonial with related photo or project image, if available |
Examples of Use:
- “Before this program, I didn’t know how to use a computer. Now I’m teaching others.”
- “We are thankful for the water tanks. Our children no longer walk far for clean water.”
🔷 Visual Asset Submission Requirements
| Task | Responsible Person | Due Date | Format |
|---|---|---|---|
| Upload Photos | Project Field Officer | Monthly, 25th | JPEG, PNG, with captions |
| Submit Testimonials | Donor Reporting Officer | Monthly, 27th | DOCX or CRM form |
| Upload Charts | Data Analyst | Monthly, 28th | Embedded in PowerPoint, SVG, or Excel |
| Final Check | Marketing Royalty | 29th of each month | Quality Control & Approval |
🔷 Integration with SayPro Systems
All finalized visual assets are:
- Uploaded to the SayPro Visual Content Library on https://saypro.online/visuals
- Linked to corresponding donor reports via the SayPro Donor Portal
- Stored within the CRM Media Folder under unique donor/project IDs
- Logged in the SayPro AI-Powered Message Tracker for narrative connection
🔷 Branding & Ethical Guidelines
- Avoid overexposing vulnerable populations or dramatizing poverty
- Prioritize dignity, positivity, and authenticity
- Always include the SayPro logo or watermark when publishing externally
- Adhere to GDPR and POPIA compliance in visual documentation
- Credit photographers, designers, and translators where applicable
🔷 Future Improvements
SayPro is developing a Digital Asset Management (DAM) System that will:
- Auto-tag images based on content using AI
- Recommend visuals for specific donor reports
- Alert staff of missing visual documentation per project
- Generate visual analytics for reporting engagement
🔷 Final Notes
The SayPro Visual Asset Checklist is an essential component of SayPro’s mission to provide transparent, engaging, and trustworthy communications to donors and stakeholders. By standardizing visual documentation, SayPro can effectively show—not just tell—the story of impact.
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