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SayPro Track engagement metrics via SayPro analytics tools.
SayPro is a Global Solutions Provider working with Individuals, Governments, Corporate Businesses, Municipalities, International Institutions. SayPro works across various Industries, Sectors providing wide range of solutions.
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Certainly! Below is a detailed guide and structured brief for the SayPro Public Awareness Campaign Coordinator on how to track engagement metrics using SayPro’s analytics tools, specifically for the May 2025 campaign titled “Inclusive Policy for Local Development: Your Voice, Your Community.”
✅ SayPro Engagement Tracking Brief
Task: Monitor and Report on Content Engagement Metrics
Campaign: SayPro Monthly – May 2025
Date Range: 03 May – 10 May 2025
Platform: SayPro Analytics Dashboard (Web + Social Integration)
Team Responsible: SayPro Public Awareness Campaign Coordinator + Digital Desk
🎯 Objective:
To collect and analyze user engagement data across SayPro’s platforms to evaluate the effectiveness of campaign content, identify trends, and inform improvements for future public awareness efforts.
📊 1. Platforms & Tools Monitored
| Platform | Tool/Section in SayPro Analytics | Metrics Captured |
|---|---|---|
| SayPro Website (CMS) | Web Analytics Dashboard | Page views, time on page, bounce rate |
| SayPro Advice Desk (SCDR) | User Interaction Logs | Comments, questions submitted, feedback |
| SayPro Social Tracker | Post reach, shares, likes, video views | |
| IG Engagement Panel | Story views, likes, replies, saves | |
| WhatsApp Broadcast | Delivery Reports + Manual Tracking | Message opens, link clicks |
| YouTube (SayPro Channel) | YouTube Analytics in CMS | Video views, retention rate, comments |
📅 2. Key Campaign Metrics to Track (May 2025)
| Metric | Target | Actual (To be filled in) |
|---|---|---|
| Website blog post views | 1,000 | [insert data] |
| Infographic downloads | 300 | [insert data] |
| Poster reach (Facebook & IG) | 5,000 | [insert data] |
| Short video views (All platforms) | 5,000+ | [insert data] |
| WhatsApp click-throughs (registration link) | 200 | [insert data] |
| Advice Desk responses submitted | 250 | [insert data] |
| Event livestream peak viewers | 800 | [insert data] |
| Post-event survey completions | 100 | [insert data] |
🔄 3. Tracking Process
📥 Daily Monitoring (03–07 May):
- Log into SayPro CMS > Analytics
- Filter by:
- Campaign Tag: #May2025 #InclusivePolicy
- Date Range: Customize daily
- Download reports and screenshots of:
- Top-performing posts
- Videos with highest retention
- SCDR user comment heatmap
📤 Post-Campaign Summary (08–10 May):
- Export full report from SayPro Analytics Dashboard
- Segment by:
- Content Type
- Platform
- Engagement Type (active vs passive)
📈 4. Analysis & Reporting
Create a final Campaign Engagement Report including:
A. Overview Section
- Objective recap
- Summary of total impressions, reach, and interactions
B. Platform-by-Platform Performance
- Charts showing views, shares, and interaction growth
- Highlights of viral content or unexpected engagement spikes
C. User Feedback Insights (from SCDR)
- Common questions, concerns, or themes
- Geographic or demographic engagement patterns
D. Recommendations
- Which formats resonated best
- Suggested improvements for upcoming campaigns
E. Attachments
- Screenshots, charts, export files from CMS/Analytics
Submission Deadline: 11 May 2025
Submitted to: SayPro Development Royalty & Community Development Office
📌 Optional Tools for Enhanced Tracking
- UTM Links: Use unique campaign URLs to track external clicks (Google Analytics integration)
- QR Codes: For printed materials, link to campaign page or Advice Desk
- Google Data Studio: (If permitted) for live visual dashboards
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