Your cart is currently empty!
SayPro Public Awareness Campaign Coordinator (SayPro Staff): Draft campaign briefs using SayPro’s standard format.
SayPro is a Global Solutions Provider working with Individuals, Governments, Corporate Businesses, Municipalities, International Institutions. SayPro works across various Industries, Sectors providing wide range of solutions.
Email: info@saypro.online Call/WhatsApp: Use Chat Button 👇
Certainly! Below is a draft campaign brief in SayPro’s standard format, tailored for the May 2025 Monthly Public Awareness Campaign. This format is designed to be clear, actionable, and aligned with SayPro’s internal reporting and planning systems.
SayPro Public Awareness Campaign Brief
Campaign Title:
“Inclusive Policy for Local Development: Your Voice, Your Community”
Campaign Reference:
SayPro Monthly May SCDR-1
Date: 07 May 2025
Department: SayPro Community Development Office
Lead Officer: SayPro Public Awareness Campaign Coordinator
Under Authority of: SayPro Development Royalty
Execution Partner: SayPro Advice Desk Officer (SCDR)
1. Campaign Objective:
To raise public awareness on how inclusive policy formulation and local governance can drive sustainable community development, and to empower citizens to participate meaningfully in decision-making processes.
2. Theme Rationale:
In many communities, policy awareness remains low, leading to disengagement and marginalization. This campaign seeks to bridge that gap by educating communities on their rights, avenues for civic engagement, and how to advocate for their needs through local policy structures.
3. Target Audience:
- Community leaders and local residents
- Youth and grassroots organizations
- Informal sector workers
- Local governance stakeholders (ward councillors, municipal officers)
4. Key Messages:
- “Your voice shapes your community.”
- “Policy begins with participation.”
- “Local development needs local input.”
- “Know your rights, understand your policies.”
5. Activities and Outputs:
| Activity | Description | Responsible Party | Output |
|---|---|---|---|
| Awareness Workshops | Community sessions on local governance & participation | SCDR Officers & Field Staff | 3 workshops in key locations |
| Flyer Distribution | Educational materials on local policy mechanisms | SayPro Communications Team | 1,000 flyers distributed |
| Social Media Campaign | Daily posts with infographics and video clips | SayPro Digital Desk | 10 posts, 3 short videos |
| Public Dialogue Forum | Panel with community leaders & governance experts | SayPro Development Royalty Office | 1 dialogue event (livestreamed) |
| Feedback Collection | Use of SayPro Advice Desk to gather opinions | SCDR Platform Moderators | Summary report of public input |
6. Communication Channels:
- WhatsApp Community Groups
- SayPro Facebook & Instagram Pages
- SayPro Advice Desk (SCDR) Chat Platform
- On-the-ground posters and handouts
- Email newsletter (SayPro Monthly Bulletin)
7. Monitoring & Evaluation Indicators:
| Indicator | Target |
|---|---|
| Community members reached | 2,000+ |
| Engagements on digital platforms | 5,000+ |
| Feedback submissions collected | 200+ |
| Workshop attendance | 150+ |
| Policy briefs generated from feedback | 1 |
8. Risk Assessment and Mitigation:
| Risk | Likelihood | Mitigation Strategy |
|---|---|---|
| Low workshop attendance | Medium | Mobilize through local partners and community leaders in advance |
| Misinformation on policy topics | High | Use vetted materials and expert speakers |
| Technical issues during livestream | Medium | Conduct tech rehearsals and have backup connectivity |
9. Budget Overview (Estimated):
| Item | Estimated Cost (ZAR) |
|---|---|
| Printing materials | 3,000 |
| Transport & venue hire | 7,500 |
| Speaker/Facilitator stipends | 5,000 |
| Digital content creation | 4,000 |
| Miscellaneous (refreshments, data, etc.) | 2,500 |
| Total | 22,000 ZAR |
10. Reporting & Follow-Up:
- Post-campaign report submitted to SayPro Development Royalty by 15 May 2025.
- Summary of findings, media reach, and community insights to be included.
- Recommendations for policy advocacy or future campaigns to be extracted from feedback.
Leave a Reply