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SayPro Create a social media content calendar template for promoting sponsor activations leading up to and during a festival.
SayPro is a Global Solutions Provider working with Individuals, Governments, Corporate Businesses, Municipalities, International Institutions. SayPro works across various Industries, Sectors providing wide range of solutions.
Email: info@saypro.online Call/WhatsApp: Use Chat Button 👇
Here is a Social Media Content Calendar Template designed specifically for promoting sponsor activations before and during a festival. It includes content types, platforms, posting frequency, responsible teams, and space for tracking engagement.
You can copy this into Excel, Google Sheets, or your preferred project management tool (like Notion, Trello, or Airtable).
🎯 SayPro Sponsor Activation Social Media Content Calendar Template
| Date | Day | Platform(s) | Content Type | Sponsor Featured | Caption/Message | Media/Asset | CTA (Call-to-Action) | Owner | Status | Engagement Notes |
|---|---|---|---|---|---|---|---|---|---|---|
| May 15 | Wed | Instagram, FB | Countdown Post | All Sponsors | “10 days to go! 🎉 Meet our amazing sponsors powering SayPro Festival 2025!” | Sponsor Logo Collage | “Follow for updates!” | Marketing Team | Scheduled | |
| May 17 | Fri | Sponsor Spotlight | [Sponsor A] | “Proud to partner with [Sponsor A]—leaders in [industry]. See them at Booth #4!” | Sponsor A Graphic | “Visit their booth at SayPro!” | Partnerships Team | Drafted | ||
| May 18 | Sat | Twitter (X) | Hashtag Campaign | All Sponsors | “Shoutout your favorite sponsor using #SayProPartners and win festival merch!” | n/a | “Use #SayProPartners” | Community Manager | In Review | |
| May 20 | Mon | Instagram Story | Behind-the-Scenes | [Sponsor B] | “Sneak peek of [Sponsor B]’s festival booth design 👀” | BTS Video Clip | “See it live on May 25!” | Creative Team | Pending | |
| May 22 | Wed | TikTok, IG Reels | Product Demo | [Sponsor C] | “Can you guess what [Sponsor C] is launching at SayPro?” | Short Demo Teaser | “Visit Booth #7!” | Video Team | In Production | |
| May 23 | Thu | Facebook, IG | Giveaway | [Sponsor D] | “WIN a VIP experience courtesy of [Sponsor D]! 🎁” | Giveaway Graphic | “Tag 2 friends & follow!” | Social Team | Ready | |
| May 25 | Sat | All Platforms | Festival Launch | All Sponsors | “The gates are open! Welcome to #SayProFestival 💥 Check out our sponsor zones!” | Event Day Graphic | “Visit booths & tag us!” | On-Site Team | Live | |
| May 26 | Sun | Instagram Live | Live Q&A | [Sponsor E] | “Join us live with [Sponsor E] to talk tech, trends, and giveaways!” | Live Video | “Tune in at 3PM!” | Social Host | Confirmed | |
| May 27 | Mon | Twitter, IG | Sponsor Highlights | [Sponsor F] | “Huge thanks to [Sponsor F] for making SayPro possible! 🙌” | Photo from Event | “Follow for more recaps!” | PR Team | Scheduled | |
| May 28 | Tue | Post-Event Recap | All Sponsors | “What an unforgettable weekend! Here’s how our sponsors made an impact.” | Recap Video | “See full highlights!” | Marketing | In Draft |
📌 Key Content Types
- Countdown Posts – Build excitement while showcasing sponsor logos
- Sponsor Spotlights – Feature individual sponsors and their contributions
- Hashtag Campaigns – Encourage user-generated content and engagement
- Behind-the-Scenes (BTS) – Give sneak peeks of sponsor booths or activities
- Product Demos – Preview sponsor offerings before/during the event
- Giveaways – Run promotions to boost sponsor visibility and interaction
- Live Activations – Real-time engagement via livestreams or story updates
- Thank-You/Recap Posts – Acknowledge sponsor contributions post-event
✅ Best Practices
- Tag Sponsors in every post
- Use branded hashtags (e.g., #SayProFestival, #SayProPartners)
- Ensure all content aligns with sponsor branding guidelines
- Track engagement: likes, shares, reach, clicks, comments, conversions
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