SayPro list of 100 segmentation categories for donor data on a platform like SayPro.

Demographic Segmentation Categories:

1. Age Group (e.g., 18-25, 26-35, 36-45, etc.)
2. Gender
3. Geographic Location (e.g., city, state, country, zip code)
4. Language Preference (e.g., English, Spanish, etc.)
5. Occupation (e.g., healthcare, education, tech, etc.)
6. Marital Status (e.g., Single, Married, Divorced)
7. Family Size
8. Education Level (e.g., High School, College Graduate, Postgraduate)
9. Ethnicity/Race
10. Income Level (e.g., Low, Middle, High Income)
11. Household Type (e.g., Single, Couple, Family)
12. Professional Affiliation (e.g., Nonprofit, Business Owner, Executive)
13. Retirement Status (e.g., Retired, Pre-Retired, Active Professional)
14. Living Situation (e.g., Urban, Suburban, Rural)
15. Religious Affiliation
16. Political Affiliation
17. Social Media Activity (e.g., Active on Facebook, Twitter, Instagram)
18. Country of Origin
19. Residency Status (e.g., Citizen, Permanent Resident, Temporary Resident)
20. Type of Employer (e.g., Nonprofit, Government, Private Sector)

Donation Behavior Segmentation:

21. Donation Frequency (e.g., One-time, Recurring)
22. Donation Size (e.g., Small, Medium, Large)
23. Total Donation Amount
24. First-Time Donor
25. Major Donor
26. Annual Giver
27. Lapsed Donor (e.g., hasn’t donated in X months)
28. Pledge Donor
29. Monthly Donor
30. Emergency Fund Donor (e.g., donors giving during crisis moments)
31. In-Kind Donor (e.g., non-monetary donations)
32. Gift-in-Kind (e.g., donated items like clothing, food)
33. Matching Gift Donor
34. Planned Giving Donor (e.g., Bequest or Legacy Donor)
35. Recurring Giver (e.g., Regular monthly or yearly donors)
36. Donation by Check
37. Donation by Credit Card
38. Online Donations (e.g., via platform)
39. Cash Donation
40. Cryptocurrency Donor

Engagement Level Segmentation:

41. Highly Engaged (e.g., attending events, frequently donates)
42. Medium Engagement (e.g., donates occasionally, reads newsletters)
43. Low Engagement (e.g., has donated once, minimal communication)
44. Event Attendee (e.g., regular attendee at fundraising events)
45. Volunteer (e.g., individuals who donate their time)
46. Advocate/Promoter (e.g., actively shares or promotes campaigns)
47. Survey Respondent (e.g., completed surveys or feedback forms)
48. Non-Responder (e.g., minimal interaction)
49. Email Engagement Level (e.g., Open rates, click-through rates)
50. Social Media Engager (e.g., likes, shares, comments)

Giving History Segmentation:

51. Total Lifetime Donation (e.g., under $100, $100-$500, over $500)
52. Donation Recency (e.g., Donated in the last 30 days, 60 days, etc.)
53. Donated to Specific Campaign (e.g., capital campaign, education, health, etc.)
54. Frequency of Donation (e.g., once per year, monthly, quarterly)
55. Donor’s Preferred Giving Time (e.g., Holiday Season, Year-End Giving, Special Events)
56. Previous Campaign Engagement (e.g., participated in past fundraising campaigns)
57. Sponsorship History (e.g., sponsored a child, event, or project)
58. Seasonal Giver (e.g., donates only in certain seasons)
59. Donated for Specific Cause (e.g., specific project or charity program)
60. Early Stage Donor (e.g., within first 6 months of giving)

Psychographic Segmentation:

61. Motivated by Impact (e.g., donors who prefer to see how donations are used)
62. Cause-Oriented Donor (e.g., supports a specific cause, like education, healthcare, etc.)
63. Passion for Specific Program (e.g., animal rights, clean water, disaster relief)
64. Community-Oriented (e.g., supports local community projects)
65. Environmental Donor (e.g., supports sustainability, eco-friendly causes)
66. Philanthropic Tradition (e.g., comes from a family of philanthropists)
67. Charitable Giving Preferences (e.g., supports nonprofits with transparency)
68. Skeptical Donor (e.g., needs more information or proof of impact before giving)
69. Donors Interested in Legacy Giving (e.g., planned or endowment gifts)
70. Faith-Based Donor (e.g., motivated by religious values)

Campaign-Specific Segmentation:

71. Annual Fund Donor
72. Peer-to-Peer Fundraiser (e.g., donors who fundraise on behalf of the nonprofit)
73. Capital Campaign Donor (e.g., donors who contribute to long-term infrastructure projects)
74. Matching Gift Donor (e.g., donors who contribute if their employer matches)
75. Emergency Campaign Donor (e.g., donors who respond to urgent needs, like natural disasters)
76. Special Event Fundraiser (e.g., donors who contribute through events like galas, auctions)
77. Crowdfunding Donor
78. Corporate Sponsorship Donor (e.g., companies sponsoring an event or cause)
79. Fundraising Gala Attendee
80. Walkathon or Charity Run Participant

Type of Donation/Support Segmentation:

81. One-Time Donation
82. Recurring Monthly/Quarterly Donation
83. Employer-Matched Donation
84. Family or Household Donation
85. Honor/Memorial Donations (e.g., donation made in someone’s name)
86. Event Sponsorship
87. Corporate Giving Donor (e.g., from a company or business entity)
88. Scholarship Fund Donor (e.g., supporting student scholarships)
89. Project-Specific Donation (e.g., funding a specific project)
90. Grant Donor (e.g., foundations or large funding organizations)

Lifecycle Segmentation:

91. New Donor (e.g., has donated for the first time within the last year)
92. Established Donor (e.g., donors who have been giving for multiple years)
93. High-Risk Lapsed Donor (e.g., previously engaged but has not donated in a while)
94. At-Risk Donor (e.g., donors who have given regularly but show signs of disengagement)
95. Re-engaged Donor (e.g., previously lapsed but has made a new donation)
96. Cultivated Donor (e.g., donor in the process of being nurtured for larger giving)
97. Major Donor Prospect (e.g., identified potential high-value donors)
98. Donor in Upgrade Pipeline (e.g., currently giving small amounts, identified as potential for greater giving)
99. Recent Lapsed Donor (e.g., has stopped donating in the last 6 months)
100. Donor with Pending Legacy Gift (e.g., future planned giving through a will or trust)

Conclusion:

These 100 segmentation categories will allow SayPro or any nonprofit platform to deeply understand and categorize donors for improved engagement, targeted fundraising, and personalized communication strategies. By tailoring campaigns, messages, and offers based on these segmentation criteria, nonprofits can increase donor retention, enhance the donor experience, and drive long-term financial sustainability.