SayPro Sponsor Activation Coordination: Task: Ensure sponsors are included in all marketing materials and that their branding and benefits are actively promoted.

SayPro Sponsor Activation Coordination

Task: Ensure sponsors are included in all marketing materials and that their branding and benefits are actively promoted.

1. Confirm Sponsor Branding and Deliverables

Before proceeding with the activation, it’s crucial to confirm the branding assets and deliverables provided by each sponsor. This ensures that you have everything necessary to include them in the festival’s marketing efforts.

a) Request Branding Assets

• Logos: Collect high-quality logos in different formats (vector, PNG, JPEG) from each sponsor. Ensure these are the correct versions that reflect the sponsor’s brand guidelines.
• Branding Guidelines: If applicable, request any brand guidelines or specific usage instructions to ensure consistency and alignment with their branding standards.
• Promotional Content: Gather any pre-existing marketing content that the sponsor wants to use in promotions (e.g., videos, social media posts, testimonials).

b) Confirm Deliverables

• Package Details: Confirm the specific deliverables outlined in each sponsor’s package, such as:
  • Logo placement on event materials (posters, flyers, digital banners).
  • Mentions on social media.
  • Sponsorship recognition in press releases or email newsletters.
  • Dedicated event access (e.g., booth placement, special seating).
• Activation Timeline: Work with sponsors to confirm the timeline for any assets or materials they need to provide and agree upon deadlines for submission.

2. Integrate Sponsors into Marketing Materials

The goal is to actively promote the sponsors across all marketing channels and materials leading up to and during the event. This includes both digital and physical promotions.

a) Marketing Materials Design

• Event Website: Ensure sponsors are featured on the festival’s website in prominent locations such as:
  • A dedicated “Sponsors” page that lists all sponsors, with their logos and descriptions.
  • Sponsor logos on the homepage or key event pages.
  • Links to sponsor websites or social media profiles.
• Event Collateral: Incorporate sponsor logos and mentions into printed materials such as:
  • Event posters, banners, and flyers.
  • Event programs and brochures.
  • Event tickets and passes (if applicable).
• Digital and Social Media: Promote sponsors on digital platforms by including:
  • Social Media Posts: Feature sponsors in regular posts, tagging them and promoting their contributions to the festival. Consider creating a sponsor spotlight series.
  • Email Newsletters: Send out dedicated sponsor recognition emails or feature them in a section of festival updates.
  • Event Videos: Include sponsor logos or branded content in promotional videos or event trailers.

b) Media Exposure

• Press Releases: Ensure that sponsors are mentioned in press releases and other media materials announcing the festival. Highlight their role and the benefits they bring to the event.
• Event Livestreaming/Online Events: If there is a livestream or virtual component, include sponsor logos and mentions during broadcasts, ensuring their visibility throughout the event.

3. Engage Sponsors in Pre-Event and On-Site Activation

Ensure that the sponsors’ active participation is promoted both before and during the festival.

a) Pre-Event Sponsor Engagement

• Co-Branding Campaigns: Work with sponsors on co-branded campaigns that can be promoted before the event. This could include:
  • Social media campaigns featuring giveaways or promotions in partnership with the sponsor.
  • Collaborating on influencer marketing or PR outreach to create buzz.
• Pre-Event Promotion: Highlight sponsors in email marketing campaigns, countdown promotions, and advertisements leading up to the event.

b) On-Site Activation

• Physical Branding: Ensure that sponsor logos and materials are prominently displayed at the event in:
  • Booths or Exhibits: If applicable, confirm booth placement and branding opportunities for sponsors.
  • Event Stages and Venues: Ensure sponsors’ logos are displayed on stage banners, backdrops, or anywhere visible to attendees.
  • Product Integration: If sponsors have products or services that align with the festival, ensure they are integrated into the event experience (e.g., product sampling, branded giveaways).
• Sponsor-Led Activities: If sponsors are hosting any activations (e.g., contests, workshops, product demos), make sure to actively promote these activities on the event schedule and materials.

4. Post-Event Sponsor Acknowledgment

Sponsors appreciate recognition after the event as well, especially regarding the success of their activation.

a) Post-Event Reporting

• Sponsor Performance Metrics: Provide sponsors with a report that outlines the success of their participation, including:
  • Audience reach (e.g., impressions on social media, website traffic).
  • Engagement (e.g., contest entries, social media mentions, booth visits).
  • Media mentions or press coverage.
• Thank You Notes: Send personalized thank-you notes to each sponsor for their support and participation, reiterating how their involvement helped make the event a success.

b) Post-Event Marketing

• Follow-Up Social Media Posts: Post event wrap-up content showcasing sponsor involvement, tagging them and thanking them for their support.
• Highlight Sponsor Contributions: Create a post-event highlight reel or blog post that acknowledges sponsors and their contribution to the festival’s success.

5. Expected Outcome: Active Sponsor Promotion

By executing these steps, you will achieve the following outcomes:

• Strong Sponsor Visibility: Sponsors will be actively promoted across all marketing channels before, during, and after the event, ensuring high visibility.
• Engagement Metrics: Sponsors will see tangible results from their involvement, such as increased brand recognition, social media engagement, and direct audience interaction.
• Sponsorship Satisfaction: Sponsors will feel their investment is worthwhile and will be more likely to continue their partnership in future events.