🗣️ SayPro Stakeholder Interviews – January SCDR-7

Programme: SayPro Development Royalty (SCDR)
Department: SayPro Resource Mobilisation Office
Campaign Period: January 1–31, 2025
Focus: Conducting Interviews and Surveys with Key Stakeholders to Evaluate Campaign Effectiveness

🎯 Purpose of Stakeholder Interviews

The primary objective of the Stakeholder Interviews is to gather in-depth feedback from the SayPro team, donors, and other partners who were involved in the January 2025 SCDR-7 Campaign. This qualitative data will provide a deeper understanding of:

• What worked well in the campaign.
• Challenges faced during the campaign.
• Opportunities for future improvements.

The insights gained from these interviews will be integral to shaping future fundraising strategies, improving donor relations, and enhancing internal processes within SayPro.

1. 🏢 Team Member Interviews

A. Key Stakeholders

Interviews were conducted with the internal team members involved in planning, executing, and managing the fundraising campaign. This group includes:

• Resource Mobilisation Team
• Marketing and Communications Team
• Event Coordinators
• Donor Relations Team
• Financial Management Team

B. Methodology

Interviews were conducted in a semi-structured format to allow for both open-ended and targeted responses. Key questions included:

• What strategies worked well in reaching potential donors?
• Were there any challenges in executing the campaign? If so, how were they overcome?
• How effective were the marketing and promotional materials?
• What were the most successful donor engagement tactics?
• How can the internal coordination be improved for future campaigns?

C. Summary of Findings

• Successes:
  • Cross-departmental collaboration was highlighted as a key strength, with teams working together smoothly to design and execute the campaign.
  • The personalized donor communication (e.g., thank-you emails, impact stories) was mentioned as an effective strategy for engaging donors.
  • The use of social media platforms for outreach was considered highly effective in amplifying the message, especially Instagram and Facebook.
• Challenges:
  • A few logistical challenges arose in organizing live events due to weather disruptions and volunteer availability.
  • The team felt that real-time data tracking during the campaign could have been more streamlined, especially in relation to donor engagement metrics.
  • Payment gateway issues (e.g., delays in payment processing) created a few bottlenecks in securing donations, especially during high-traffic donation periods.
• Opportunities for Improvement:
  • Strengthening real-time communication between the marketing and donor relations teams during live events.
  • Further enhancing post-donation engagement through updates on the impact of donations and using multimedia to share success stories.
  • Developing more targeted fundraising strategies for high-value donors (corporates and major individual donors) to deepen relationships.

2. 💡 Donor Interviews

A. Key Stakeholders

Interviews and surveys were conducted with a sample of donors who contributed to the campaign. This group included:

• Corporate Donors (large businesses and foundations)
• Individual Donors (both first-time and repeat contributors)

B. Methodology

A combination of one-on-one interviews and surveys was employed to gather insights from donors. Survey questions were distributed via SurveyMonkey, while the interviews were conducted via phone or video call for more personalized feedback.

Key questions for individual donors included:

• What motivated you to donate to this campaign?
• How easy was the donation process?
• Did you feel connected to the cause?
• What could have made your giving experience better?
• What would make you more likely to donate again in the future?

Key questions for corporate donors included:

• What factors influenced your decision to support this campaign?
• How do you assess the impact of the partnership with SayPro?
• How would you like to see the campaign evolve in the future?
• What types of recognition and engagement are most valuable to your company?

C. Summary of Findings

• Successes:
  • Individual donors were motivated by the emotional appeal of the campaign, particularly the videos and stories highlighting the youth beneficiaries of the funds raised.
  • Corporate donors appreciated the high visibility of their contributions, as well as the personalized thank-you messages from the SayPro leadership team.
  • Ease of donation was highlighted as a positive feature, particularly through digital channels like SnapScan and PayFast, which allowed for quick and seamless contributions.
• Challenges:
  • Some first-time individual donors found the donation process to be slightly cumbersome, particularly when trying to access more information about the cause before donating.
  • A few corporate donors suggested that recognition (such as brand placement on promotional materials) could have been better highlighted during the campaign.
  • Post-donation communication was mentioned as an area for improvement; donors expressed a desire for more detailed information on how their funds were being used to achieve impact.
• Opportunities for Improvement:
  • Simplifying the donation flow for new donors to make it more intuitive, especially on mobile platforms.
  • Offering customized donor recognition for corporate donors, such as branding on campaign materials and event sponsorship.
  • Providing more impact-driven communication post-donation, like detailed reports on the specific outcomes funded by donations (e.g., youth education programs, community development).

3. 🌐 External Stakeholder Interviews (Partners & Volunteers)

A. Key Stakeholders

Interviews were also conducted with external stakeholders, including:

• Campaign volunteers (who helped with event execution and donor engagement)
• Strategic partners (other NGOs, corporate sponsors, and community leaders)

B. Methodology

Semi-structured interviews were conducted in-person and via video conference to gather detailed insights. Key questions for volunteers and partners included:

• How would you assess the overall execution of the campaign?
• What was your experience in working with SayPro during the campaign?
• What were the strengths and weaknesses of the campaign from your perspective?
• What recommendations do you have for improving future collaborations?

C. Summary of Findings

• Successes:
  • Volunteers appreciated the clear and thorough training they received, which helped them engage effectively with donors and manage logistics during events.
  • Partners felt that the campaign’s visibility helped them promote their own brand alongside a meaningful cause.
  • Community involvement was highlighted as a key strength, with local volunteers feeling a sense of ownership and pride in the success of the campaign.
• Challenges:
  • Some volunteers suggested that they were not provided with sufficient on-the-ground materials (e.g., donation forms, branding) for live events, which made some interactions less seamless.
  • A few partners expressed concerns about timing for certain activities (such as last-minute promotional materials) that hindered their ability to prepare for the campaign.
• Opportunities for Improvement:
  • Developing a more cohesive volunteer toolkit, with all necessary materials and information for live events and outreach.
  • Improving lead time for partners to prepare and execute the campaign effectively, particularly in terms of branding and event logistics.
  • Enhancing collaboration with external partners earlier in the planning process to ensure that all stakeholders are aligned.

4. 📝 Summary of Key Insights

The Stakeholder Interviews highlighted several key themes that will inform the future success of SayPro’s fundraising efforts:

• Communication and Personalization: Personalized messages and targeted communications were appreciated by both individual and corporate donors.
• Ease of Donation: Streamlining the donation process, especially for first-time donors, is crucial for improving donor experience.
• Donor Recognition: Both individual and corporate donors value visible recognition for their contributions, and there are opportunities to enhance this in future campaigns.
• Post-Donation Engagement: Offering more detailed, impact-focused updates will strengthen donor retention and increase the likelihood of repeat donations.
• Volunteer and Partner Coordination: Better coordination and timely distribution of materials will help improve the overall effectiveness of live events and outreach activities.

✅ Conclusion

The stakeholder interviews provided valuable qualitative insights into the January 2025 SCDR-7 Campaign, revealing a mixture of successes, challenges, and opportunities for improvement. Moving forward, SayPro can enhance its donor relations, improve internal coordination, and optimize event execution to further elevate future fundraising campaigns.