SayPro Launch & Campaign Management (During the Event): Engage with backers and potential backers in real time.

Absolutely! Here’s a detailed guide for SayPro Launch & Campaign Management (During the Event) focused on:

Engaging with backers and potential backers in real time

This task is essential for keeping the campaign dynamic and responsive, building trust with donors, and encouraging word-of-mouth support. It’s coordinated by the SayPro Resource Mobilisation Office under SayPro Development Royalty (SCDR).

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🎯 OBJECTIVE

To build relationships and maintain momentum during the crowdfunding campaign by actively engaging with contributors and prospects through live interactions, instant responses, and real-time communication.

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🔄 REAL-TIME ENGAGEMENT STRATEGIES

1. Live Q&A Sessions

• Platforms: Facebook Live, Instagram Live, LinkedIn Events, YouTube
• Purpose: Address questions, showcase transparency, and spotlight campaign leaders or beneficiaries
• Frequency: 1–2 times during the campaign
• Format Example: “Join us LIVE as we answer your questions and introduce the young entrepreneurs you’re helping train!”

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2. Social Media Monitoring & Response

• What to Do:
  • Reply to comments, DMs, and shares within a few hours
  • Thank people who tag or mention SayPro
  • Use emojis and names to keep the tone personal
• Tools: Meta Business Suite, Hootsuite, or native platform dashboards

💬 Example Response:

“Thank you for your support, Lerato! Your R150 donation will go straight into digital literacy training 💻🙌 #SayProCares”

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3. Instant Messaging & WhatsApp Engagement

• Tactics:
  • Send campaign updates via WhatsApp broadcast lists
  • Respond to queries from individuals quickly (same day)
  • Share short voice notes from beneficiaries or team members
• Use Case: A WhatsApp reply to a donor:
  “Hi Sipho, thanks for reaching out! Yes, you can donate via EFT. Here’s the link: [short URL] 🙏”

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4. Live Chat on SayPro Website (if available)

• Use a real-time chatbot or human-led support to answer FAQs about:
  • How to donate
  • Where the money goes
  • How to claim a tax certificate
• If not available, use Facebook Messenger integration as an alternative

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5. Polls & Interactive Stories

• Use Instagram, Twitter/X, or Facebook Stories to run:
  • Polls: “Which skill do you think youth need most?”
  • Quizzes: “Guess how many youth we’ve trained so far”
  • Emoji reactions: “React with 💙 if you’ve donated already”

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📅 DAILY REAL-TIME TASK SCHEDULE (EXAMPLE)

Time Slot	Task
08:00–10:00	Check overnight messages, reply to questions
12:00–13:00	Post story poll + respond to comments
15:00–16:00	Run WhatsApp check-in with VIP backers
18:00–19:00	Host or promote a live update session

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✅ BEST PRACTICES

• Respond within 1–2 hours on weekdays (or same day)
• Use a friendly and grateful tone
• Share names and photos of people you’re helping (with consent)
• Celebrate every donation—no matter how small
• Keep a FAQ sheet ready for standard inquiries

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🧩 TOOLS YOU CAN USE

Tool	Purpose
Meta Business Suite	Social inbox and comment replies
WhatsApp Business	Quick replies and broadcasting
StreamYard / Zoom	Hosting live events
Canva	Creating fast visuals for live content
Google Sheets	Tracking engagement and response times

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