SayPro Pre-Event Preparation (Before Launch): Create and test promotional content (website banners, email templates, social media posts).

Absolutely! Here’s a comprehensive guide for SayPro Pre-Event Preparation (Before Launch) focused on:

Creating and testing promotional content (website banners, email templates, social media posts)

This step is essential for building anticipation and ensuring that all campaign materials are visually consistent, technically functional, and aligned with the crowdfunding objectives led by the SayPro Resource Mobilisation Office under SayPro Development Royalty (SCDR).

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🧭 OBJECTIVE

To design, review, and optimize all campaign-related promotional assets across SayPro’s digital channels in preparation for launch—maximizing awareness, engagement, and early donations.

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🎨 CONTENT TYPES TO CREATE

Content Type	Purpose	Where Used
Website Banners	Announce the campaign visually on homepage	SayPro website (hero section)
Email Templates	Build anticipation, explain impact, drive action	Newsletters, donor outreach
Social Media Posts	Attract shares, clicks, and campaign awareness	Facebook, LinkedIn, Twitter/X, Instagram, WhatsApp
Profile & Cover Photos	Brand social platforms for the campaign	Facebook, LinkedIn, YouTube
Countdown Graphics	Remind audience of upcoming launch	Stories, posts, email footers
Video Teasers	Emotionally connect, show real impact	All platforms + YouTube

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🧩 CREATION & DESIGN CHECKLIST

✅ Visual Branding

• Use SayPro logo, colors, and fonts consistently
• Include the campaign name and tagline (e.g., “Empower 500 Youth – SCDR-8 Campaign”)
• Display fundraising goal and call-to-action clearly (e.g., “Donate R100 to train one youth”)
• Design assets in multiple sizes for each platform

✅ Copywriting

• Use clear, motivational language (“Join the movement!”, “Every rand counts”)
• Include key impact statements (what a donation helps achieve)
• Add urgency (“Launching in 3 days!” / “Goal: R434,000 in 60 days”)
• Make sure to proofread every post and email

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📧 EMAIL TEMPLATE STRUCTURE (Sample)

Subject Line: 🎯 [3 Days to Go] Help Us Train 500 Youth!

Header Image: Campaign banner with CTA

Opening Line:
“We’re almost ready to launch SayPro’s most ambitious campaign yet!”

Main Body:
Explain the campaign impact → Add donation link or countdown timer → Invite to share on social media

CTA Button:
“Be First to Support” or “Learn How You Can Help”

Footer:
Contact info + social sharing buttons + SayPro branding

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📱 SOCIAL MEDIA POST EXAMPLES

Post Type	Example Caption
Launch Teaser	“🚀 Big things are coming! SayPro’s next campaign goes live in 3 days. Get ready to change lives. #SayProSCDR8”
Impact Visual	“💡 R100 = 1 hour of digital training for a young leader. Your small gift has big power.”
Donor Shoutout	“Thank you to Thabo in Cape Town for being one of our first donors! 🙌”
Behind-the-Scenes	“Our team finalizing the donation platform—because every detail matters.”

Use hashtags like: #SayProCares, #SCDRImpact, #YouthEmpowerment, #DonateNow

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🧪 TESTING CHECKLIST

Channel	What to Test	Tools/Tips
Website	Banner loading, links working, mobile display	Use Chrome Dev Tools, GTmetrix
Email	Subject lines, CTA links, formatting	Send test via Mailchimp or Gmail
Social Media	Image sizing, hashtags, tagging, link previews	Use Meta Business Suite, Bit.ly links
Video	Sound clarity, text overlays, format compatibility	Test on mobile + desktop before posting

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🗓️ PRE-LAUNCH CONTENT CALENDAR SAMPLE

Day Before Launch	Content	Channel
-7 Days	“Coming Soon” campaign teaser	Facebook, Email
-5 Days	Behind-the-scenes post	Instagram, LinkedIn
-3 Days	Countdown reminder	WhatsApp, Twitter
-1 Day	“Are you ready?” teaser video	YouTube, Email
Launch Day	Official banner + full story release	Website, All Socials

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✅ FINAL APPROVAL CHECKLIST

• All creatives follow SayPro brand guidelines
• CTAs are active and tracked
• Email templates are tested on multiple devices
• All links point to the live (or staging) donation page
• Social captions are localized where needed
• Campaign page is linked on SayPro homepage

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