SayPro Pre-Event Preparation (Before Launch): Set up the online platform for crowdfunding on SayPro’s website.

Absolutely! Here’s a detailed guide for SayPro Pre-Event Preparation (Before Launch) focused on:

Setting up the online platform for crowdfunding on SayPro’s website

This critical step ensures the campaign is digitally accessible, user-friendly, secure, and well-optimized to attract and convert donors through SayPro’s official website under the Resource Mobilisation Office and SayPro Development Royalty (SCDR).

---

🧭 OBJECTIVE

To prepare and configure SayPro’s online infrastructure to:

• Host the crowdfunding campaign professionally
• Accept donations seamlessly and securely
• Track donor engagement and financial transactions
• Reflect SayPro’s brand, impact, and mission

---

🧩 STEP-BY-STEP SETUP PLAN

---

🔹 Step 1: Select or Configure Crowdfunding Module

Options:

• Use SayPro’s custom-built donation page
• Integrate third-party tools like PayFast, Stripe, PayPal, or SnapScan
• Build using a CMS plugin (e.g., WordPress GiveWP, Joomla extension)

Make sure it supports:

• Recurring and one-time donations
• Secure payment processing (SSL & PCI compliance)
• Donor data collection
• Mobile responsiveness

---

🔹 Step 2: Design the Crowdfunding Page Layout

Section	Purpose
Campaign Banner	Eye-catching title and image or video
Goal Meter (Progress Bar)	Visual representation of funds raised vs. goal
Impact Story	Clear narrative on what the funds will achieve
Donation Tiers	Suggested amounts with impact labels (e.g., R100 = 2 hours of training)
Call-to-Action Buttons	“Donate Now,” “Share Campaign,” “Become a Sponsor”
Donor Testimonials	Build trust with quotes or names of early donors
FAQ Section	Clarify how donations are used, payment options, etc.

Tip: Use real photos, videos, and SayPro branding (fonts/colors/logos)

---

🔹 Step 3: Set Up Payment Gateway & Forms

Ensure:

• Forms collect name, email, donation amount, optional message
• Payment gateway is tested and supports major methods (card, EFT, mobile wallet)
• Automatic email receipts and thank-you messages are triggered after payment

Recommended Gateways in South Africa:

• PayFast
• Yoco
• Ozow
• SnapScan
• PayPal (for international donors)

---

🔹 Step 4: Enable Tracking & Analytics

Integrate tools to monitor engagement:

• Google Analytics 4 (track user flow, drop-offs, traffic sources)
• Facebook Pixel / Meta Tag (for re-marketing)
• UTM Parameters for social campaign tracking
• CRM Sync (e.g., Zoho, Salesforce) for donor database updates

---

🔹 Step 5: Test the Platform

Conduct full testing:

• Make test donations (check confirmation emails, receipts, donor name appearing)
• Test on mobile, tablet, and desktop
• Review load speed and mobile responsiveness
• Ensure donor privacy and security policies are posted clearly

---

🔹 Step 6: Optimize for Launch

Task	Description
SEO Meta Titles & Descriptions	Help donors find the page via search
Social Sharing Buttons	One-click share to WhatsApp, Facebook, X
Add Live Chat or Contact Form	Assist confused donors
Install SSL Certificate	Encrypt payment data
Accessibility Compliance	Alt-text for images, readable fonts

---

✅ CROWDFUNDING PLATFORM LAUNCH CHECKLIST

Requirement	Status
Donation form tested & live	✔️
Payment methods integrated	✔️
Progress bar reflects live totals	✔️
Social media and sharing buttons active	✔️
Mobile & desktop views optimized	✔️
Security & privacy info posted	✔️

---

🛡️ BENEFITS

• Builds donor trust through a transparent, professional interface
• Enables seamless giving across devices
• Provides data for real-time campaign decision-making
• Encourages viral sharing and repeat giving

---