SayPro Templates to Use Video Production Brief Template: A template for detailing the video requirements, including content, format, and objectives.

SayPro Templates to Use
Template Title: Video Production Brief Template
Purpose:
The Video Production Brief Template is an essential tool used by SayPro’s Media & Communications Team to clearly define the requirements and expectations for each video related to theDiepsloot Arsenal Development Project (or any other SayPro initiative). This structured document ensures that all video productions are aligned with project objectives, communication goals, and SayPro’s brand standards.

1. Overview of the Template

The Video Production Brief serves as a comprehensive roadmap for planning, filming, and editing project update videos. It aligns the project team, videographers, editors, and any external contributors around a common vision, and supports consistency in messaging and quality.

2. Detailed Breakdown of the Video Production Brief Template

Section 1: Project Information
| Field | Description |
|-|-|
|Project Title | Name of the project (e.g., Diepsloot Arsenal Development – April 2025 Update) |
|Project Code (if applicable) | Internal tracking code used by SayPro or finance |
|Date of Request | Date the brief was created/submitted |
|Video Production Lead | Name and contact info of person overseeing the video |
|Target Publish Date | When the final video should be delivered or shared |

Section 2: Video Objectives
Clearly define thepurpose andintended outcome of the video.

| Prompt | Response Examples |
|–|-|
|What is the goal of this video? | To showcase the completion of structural framing and initiate stakeholder engagement |
|Who is the target audience? | Project stakeholders, SayPro board members, community partners, external investors |
|What key messages should be communicated? | Progress milestones, KPIs, safety compliance, upcoming construction phases |
|What action or response do we want from viewers? | Continued support, feedback, or approval for next phase plans |

Section 3: Video Content Guidelines
This section helps shape thestructure and tone of the video.

| Field | Description |
|-|-|
|Video Length | Recommended length (e.g., 3–5 minutes) |
|Content Type | Footage only / Narration / On-screen interviews / Voiceover with B-roll |
|Visual Elements | Site footage, animation of milestones, charts, maps, before-and-after shots |
|Tone/Style | Inspirational / Informative / Formal / Community-focused |
|Script Notes | Include any narrative points or lines to be covered by speakers |
|Interview Questions (if any) | List of questions for on-site team, contractors, or community members |

Section 4: Milestone & Content Capture Plan
List the specificmilestones or project moments to be visually documented.

| Milestone/Event | Date/Time | Location | Footage Notes |
|–|–|-|-|
| Structural framing complete | 12 April 2025 | Diepsloot Arsenal Site | Wide shots of framework, time-lapse of process |
| Safety inspection walkthrough | 14 April 2025 | On-site | Interview with safety officer, team footage in PPE |
| Equipment delivery and installation | 16 April 2025 | Materials depot | B-roll of unloading, crane operations, labeling |

Section 5: Technical Requirements
| Field | Description |
|-|-|
|Video Resolution | e.g., Full HD (1920×1080) or 4K |
|Aspect Ratio | Standard (16:9) / Social Media Clip (1:1 or 9:16) |
|Language & Subtitles | Primary language (e.g., English), include subtitles if needed |
|Voiceover | Yes/No – If yes, include scriptwriter and voice artist details |
|Music & Sound Design | Mood and licensing requirements (e.g., uplifting instrumental) |
|Branding Elements | SayPro logo, opening/closing slides, lower thirds, transitions |

Section 6: Delivery & Distribution
| Field | Description |
|-|-|
|Final Output Formats | MP4 for general use, MOV for archival, compressed for social media |
|Delivery Deadline | e.g., 25 April 2025 |
|Distribution Channels | SayPro stakeholder mailing list, YouTube, internal project portal, presentations |
|Teaser/Short Versions Required? | Yes/No – If yes, specify length (e.g., 30-second highlight reel) |

Section 7: Approval Workflow
List of approvers and their responsibilities before final sign-off.

| Reviewer | Role | Task |
|-|||
| Comms Lead | Content accuracy and tone | Script review |
| Project Manager | Technical and milestone validation | Fact-check project details |
| Executive Director | Final approval for public release | Overall sign-off |

Section 8: Additional Notes
A free-text section for any extra instructions, references, or expectations.

Examples:
– Include drone shots for overview of construction progress.
– Highlight female-led construction crews as part of inclusion narrative.
– Reference March video footage for continuity.

3. Template Usage Workflow

1.Initiation:
The Video Production Brief is initiated by the Project Coordinator or Communications Team at least 2–3 weeks before the monthly meeting.

2.Collaboration:
Team leads (project, video, comms) fill in their respective sections collaboratively, ensuring accuracy.

3.Review:
The draft brief is reviewed in a short alignment meeting, with adjustments made as needed.

4.Execution:
The finalized brief is shared with the video production team to begin filming and editing.

5.Reference for Editing:
Editors use the brief as their primary creative reference to ensure the final product aligns with expectations.

4. Format and Accessibility

-File Type: Word (.docx), Google Docs, or Fillable PDF
-Naming Convention: `SayPro_VideoBrief_ProjectName_MonthYear.docx`
-Storage: Saved in SayPro’s shared project drive under `/Communications/Video Briefs/YYYY`

Conclusion

TheSayPro Video Production Brief Template is a foundational tool that streamlines communication between the project team and the video production unit. It ensures that each video update is purposeful, consistent, and aligned with SayPro’s storytelling and reporting standards—ultimately enhancing stakeholder engagement and project visibility.