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📊 SayPro Campaign Performance Report Template.
SayPro is a Global Solutions Provider working with Individuals, Governments, Corporate Businesses, Municipalities, International Institutions. SayPro works across various Industries, Sectors providing wide range of solutions.
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(Post-Campaign Evaluation Document)
📝 Campaign Summary
| Item | Description |
|---|---|
| Campaign Name | [Insert Name] |
| Duration | [Start Date] – [End Date] |
| Primary Goal | [Insert fundraising or participation goal] |
| Total Funds Raised | [Insert final amount] |
| Number of Donors | [Insert total donors] |
| Average Donation Amount | [Insert average] |
| Top Donation Channel | [e.g., Facebook, email, website] |
💸 Donation Metrics
| Metric | Value |
|---|---|
| Goal Amount | [Insert target] |
| Total Raised | [Insert amount] |
| Percentage of Goal Reached | [XX%] |
| One-time vs Recurring Donations | [e.g., 90% one-time / 10% recurring] |
| Largest Donation | [Insert amount] |
| Number of Repeat Donors | [Insert number or %] |
| Peak Donation Day(s) | [Insert date(s)] |
🌐 Engagement & Traffic Analysis
| Channel | Visitors | Donations | Conversion Rate |
|---|---|---|---|
| Website (organic) | [X] | [Y] | [%] |
| Social Media – Facebook | [X] | [Y] | [%] |
| [X] | [Y] | [%] | |
| Email Campaigns | [X] | [Y] | [%] |
| Referral Links | [X] | [Y] | [%] |
Notes:
- Best-performing post: “[Insert title or description]”
- Highest click-through rate email: “[Insert subject line]”
📣 Marketing & Outreach Strategy Effectiveness
| Strategy | Outcome | Notes |
|---|---|---|
| Influencer collaboration | [e.g., 400 visits, 5 donations] | Worth repeating |
| Email campaign (x3) | [e.g., 15% open rate, 3% donation rate] | Adjust subject lines |
| Social ad spend (R1,000) | [ROI: 2x donations] | Facebook > Instagram |
| Community WhatsApp groups | [High engagement, low conversion] | Consider WhatsApp donation link |
🧠 Lessons Learned
What worked well:
- [e.g., Impact stories via video drove engagement]
- [e.g., Early donor match created urgency]
What needs improvement:
- [e.g., Mobile experience on donation form]
- [e.g., More frequent updates during mid-campaign slump]
Ideas for next campaign:
- [e.g., Run a live virtual kickoff]
- [e.g., Offer donor recognition badges]
📌 Final Recommendations
- Focus more budget on [best performing channel]
- Improve mobile donation UX before next launch
- Pre-launch donor pledge strategy for better momentum
- Add donor survey for richer insights
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