SayPro Post-Campaign: Conduct follow-up communications with donors, thanking them and providing updates on how the funds are being used

---

SayPro February SCDR-7 Quarterly Crowdfunding

Post-Campaign Phase

Focus Area: Follow-Up Communications with Donors
Led by: SayPro Resource Mobilisation Office
Under: SayPro Development Royalty (SCDR)

---

🎯 Objective

To show appreciation, maintain donor relationships, and build long-term trust by thanking contributors and sharing transparent updates on the use and impact of the funds raised during the campaign.

---

💌 1. Donor Thank-You Communications

a. Personalized Thank-You Emails

• Tool Used: Mailchimp (or CRM-based automation tool)
• Sent Within: 48 hours after campaign close
• Content Includes:
  • Personalized greeting using donor name
  • Heartfelt thank-you message from SayPro leadership or youth beneficiary
  • Short video or image gallery from the campaign
  • Digital certificate of appreciation (optional download link)
  • Link to post-campaign report landing page

b. Handwritten/Postcard Thank-Yous (Top Donors)

• Printed postcards with campaign visuals and a handwritten note
• Sent to high-tier donors, community partners, or recurring contributors
• SayPro staff and volunteers involved in writing to build authenticity

---

📢 2. Public Acknowledgment and Gratitude

a. Social Media Shoutouts

• Group thank-you posts organized by donor tiers (Bronze, Silver, Gold, Platinum)
• “Community Heroes Wall” post with first names or anonymous tags
• Donors featured with permission in Instagram Reels or Stories

b. SayPro Website Acknowledgment Page

• Permanent donor recognition wall added to crowdfunding landing page
• Names of donors or organizations listed (opt-in based)
• Impact photos and brief thank-you message visible for ongoing engagement

---

📈 3. Transparency & Impact Updates

a. Campaign Impact Report

• Format: PDF & Web version
• Title: “What You Made Possible – SCDR-7 Impact Report”
• Sections Include:
  • Total funds raised
  • Breakdown of how funds are allocated
  • Beneficiaries reached (numbers + human stories)
  • Testimonials from youth, trainers, or community leaders
  • Challenges and lessons learned
  • Future outlook and next steps
• Distribution: Sent via email to all donors, posted on SayPro’s blog, and shared on social media

b. Video Summary

• A 2–3 minute thank-you video showing:
  • Behind-the-scenes campaign highlights
  • On-the-ground footage of projects in motion
  • Personal thank-yous from beneficiaries
• Shared via email, YouTube, and social media

---

🔄 4. Donor Retention Activities

a. Feedback Survey

• Short post-campaign donor survey (3–5 questions)
• Topics: Donation experience, platform usability, future interest
• Sent via email and WhatsApp with incentive (e.g. free SayPro e-book)

b. Invite to Upcoming SayPro Events

• Donors invited to attend SayPro youth showcases, training graduations, or future crowdfunding planning workshops
• Optional donor spotlight or testimonial invitation for blog/website

---

👥 Roles and Responsibilities

Role	Responsibilities
Donor Relations Officer	Coordinates email campaigns and personalized messages
Communications Officer	Drafts and designs the impact report and thank-you posts
Social Media Manager	Manages digital recognition and gratitude messaging
Design Team	Creates visual content for reports, videos, and cards
M&E Team	Collects impact data and beneficiary stories

---

✅ Outcomes Expected

• Strengthened donor loyalty and relationship with SayPro
• Increased chances of recurring donations in the next crowdfunding round
• Enhanced SayPro’s public image of transparency and gratitude
• Organic advocacy as donors share the outcomes with their networks

---